In this episode, I sit down with ManyChat expert, Mel Eilers, to uncover how to unlock explosive engagement, higher conversions, and seamless customer experiences through the power of DM automation. If you’ve been sleeping on ManyChat—or if you’ve barely scratched the surface—this conversation will blow your mind.

We dig into how Instagram and ManyChat have evolved, why DM automation is absolutely critical for lead generation today, and simple strategies you can implement this week (even if you’re a total beginner). Mel shares real-world case studies, the latest AI integrations, and actionable tips to avoid the pitfalls that many businesses make when automating.

What You’ll Learn in This Episode:

• What exactly is ManyChat—and why it’s 100% Meta-approved
• Why DM automation skyrockets your conversion rates compared to link-in-bio strategies
• How to set up your first "lead magnet" flow inside the DMs
• Story triggers, Live triggers, and 10+ ways to automate lead capture
• How (and when) to use DM automations without annoying your followers
• The power of conditional logic and tagging to personalize your marketing
• Common mistakes brands make—and how to avoid them
• Two powerful case studies: one for coaches, one for e-commerce brands
• What you need to know about ManyChat's AI features and integrations with ChatGPT

The golden rules of permission-based marketing in 2025

In this episode, I sit down with LinkedIn expert, Scott Aaron to dig into what’s really working on LinkedIn right now—and what you absolutely need to stop doing. Whether you're brand new to the platform or trying to reignite your strategy, Scott drops an insane amount of wisdom (and practical steps) to turn LinkedIn into a business-building machine.

From content strategy and newsletters to short-form video and avoiding dreaded "pitch slaps," this episode is packed with tools, tips, and new features you probably didn’t even know existed.

What You’ll Learn in This Episode:

• Why only 1% of LinkedIn users post weekly—and how that’s your biggest opportunity
• The exact 3-part weekly content strategy Scott recommends (hint: variety matters!)
• How to turn your LinkedIn profile into a lead-generating homepage
• Why LinkedIn newsletters are the most powerful tool on the platform right now
• How to use LinkedIn Live and Events to build credibility (without being pushy)
• The surprising truth about LinkedIn’s support for AI—and the automation tools that will get you banned!
• Why short-form video is exploding on LinkedIn (and how to avoid getting throttled)
• Tips on filtering your network and connecting with the right people

This is one of those episodes you’ll listen to more than once…it’s that good.

In this episode, I chat with international best-selling author, award-winning speaker, and marketing strategist Teresa Heath-Wareing about what really works in launching for 2025.

If you've ever felt like launching is harder than it used to be, you're right! Teresa breaks down exactly why launches are failing today and how you can adapt your strategy to stay ahead. We cover everything from building an audience the right way, leveraging other people’s platforms, crafting a winning pre-launch strategy, and the paid workshop model that’s working like crazy right now.

🚀 What You’ll Learn in This Episode:

• Why launching has changed dramatically and what that means for your business
• The critical pre-launch strategy most people miss (and how to get it right)
• Real numbers and conversion rates you should expect from your launches
• How to leverage other people's audiences effectively
• The power of paid workshops as a launch strategy
• Why webinars aren't dead (and how to make them work in 2025)
• The exact math behind successful launches - from list size to conversion rates
• A brilliant case study of making $26,000 from one reluctant webinar creator
• Why pre-launch content is more crucial than ever
• 
  
• The new paid workshop strategy that's converting at 25%

In this episode, I had the pleasure of speaking with Mari Smith, widely known as the "Queen of Facebook" and a top social media thought leader. Mari is an in-demand keynote speaker, social media strategist, and author of The New Relationship Marketing. In this conversation, you’ll learn:

🌟 Mastering Facebook & Social Media Trends

Mari shares her journey from Scotland to becoming a premier Facebook marketing expert.  (including the "Star Wars Day" coincidence that changed everything) Learn how her passions for relationships and technology fused into a career that has lasted nearly two decades.

🌟 Adapting to Algorithm Changes

Why having 50 followers might now be better than having 50,000 (and the unexpected shift that's leveling the playing field for everyone)

🌟 The Power of Video Content

The "hidden switch" most creators don't know about that could make your content go viral overnight (plus Mari's secret approach to testing content for free)

🌟 AI and Social Media Strategy

Mari reveals the AI tools she refuses to work without in 2025 (and her yet-to-be-announced plans that could transform how we use social media)

🌟 Human Design in Business

Mari introduces the Human Design System—a blend of science and spirituality—to help teams and individuals better understand their strengths and make decisions aligned with their natural energy. Discover how she uses it to create harmonious and effective teams.

🌟 Key Updates from Meta

Why Mari believes Facebook's latest changes could create a "hot mess" (and the surprising reason she thinks Meta might be filling your feed with AI)

🌟 Practical Tips for Marketers

The counter-intuitive approach Mari uses that goes against everything most marketers believe (but is working better than ever)

🌟 Looking Ahead to 2025

Mari shares her vision for the future, including exciting plans to integrate AI and Human Design into her work to empower individuals and businesses.

Whether you’re a marketer, business owner, or just curious about the latest trends in social media and AI, this episode is packed with insights and strategies to help you grow and thrive in the digital landscape.

In this episode, I had the pleasure of talking with Matt Brown, a seasoned copywriter, full-stack marketer, and email deliverability expert. In this conversation, you’ll learn:

📧 The Fundamentals of Email Deliverability: Matt breaks down the importance of email deliverability and explains the difference between deliverability and placement, providing insights into why your emails might not be reaching your audience.

📧 Key Factors Affecting Email Reputation: We discuss how sender reputation, IP reputation, and domain setup impact your email deliverability and what you can do to improve it.

📧 Avoiding Common Email Pitfalls: From spam filters to image file sizes, Matt shares best practices for keeping your emails out of the spam folder and ensuring they land where they’re most likely to be seen.

📧 The Power of List Hygiene: Matt emphasizes the importance of regular list cleaning and how to use tools to keep your email list healthy and engaged.

📧 Engaging Content Tips: Learn about simple strategies to get more replies, which in turn boosts deliverability, and how to make your emails more engaging from the start.

📧 Resources for Copywriting: Matt shares his go-to resources for becoming a better copywriter and the unexpected sources of inspiration he turns to for email content.

Whether you're a marketer or business owner, Matt’s insights are packed with actionable steps to take your email strategy to the next level. Listen in and learn how to optimize your email campaigns to grow your business!

In this episode, I dive into the powerful impact of hosting local workshops for your business. As a solopreneur who's been feeling a bit isolated lately, I share how I'm tackling this challenge head-on by organizing a local workshop. 

In this short episode, I share a heartbreaking story that highlights the growing issue of loneliness, especially for solopreneurs and remote workers. It got me thinking about how important it is to stay connected, not just for our personal well-being, but also for our business success.

I talk about simple ways to reach out to others and build meaningful connections—whether it's checking in on neighbors, joining social activities, or nurturing professional relationships. If you’ve been feeling isolated lately, I hope this episode gives you some ideas to break out of that loneliness and strengthen your connections.

Key takeaways:

• The importance of checking in on those who live alone.
• Fun and easy social activities you can try.
• Practical ways to nurture both personal and professional relationships.

In this episode, I sat down with Greg Merrilees, the founder and director of Studio 1 Design, a leading web design and branding agency. In this episode, you’ll learn:

💻 The Power of Conversion-Focused Design: Greg explains the shift from traditional brochure websites to marketing-driven designs that guide visitors based on their intent.

💻 Key Elements of a High-Converting Website: Greg and I discuss why it’s important to cater to cold, warm, and hot visitors by offering lead magnets, clear pathways, and personalized messaging.

💻 Website Audit Insights: Greg highlights common website mistakes and shares practical solutions to improve clarity, user experience, and conversions.

💻 The Role of AI in Website Design: Greg talks about how AI tools can enhance website efficiency, streamline processes, and help identify unique selling propositions.

💻 Pop-Ups, Auto-Play Videos, and More: We dive into the best practices for pop-ups and why autoplay videos can hurt your conversion rates.

💻 Real-Life Case Studies: Greg shares some of his favorite success stories, including how Evan Marc Katz tripled his opt-in rates with just a simple website tweak.

Whether you're a seasoned entrepreneur or just starting out, Greg's insights will give you the tools you need to create a high-performing, conversion-driven website.

In this episode, I’m doing something a little different. It’s a short, seven-minute deep dive into how AI can act as your thought partner in business—going way beyond just task automation. You’ll hear a fascinating conversation discussing how AI can enhance visionary thinking, data analysis, and marketing strategies.

But there's a twist. It's a short episode so stay til the end as I share something that will absolutely blow your mind!🤯

If you've been hearing a lot about AI but aren't quite sure how to actually use it in your everyday life, this episode is a must-listen for you. From travel planning to meal preparation, and even personal finances, AI is transforming how we live, work, and play. Tune in to discover practical AI applications and see how you can integrate these tools into your own life.

I’ve shared real prompts I have tested for leveraging AI across a variety of practical use cases:

🌍 Travel Made Easy: Learn how AI can help you plan detailed and personalized travel itineraries.

🍽️ Meal Planning: Discover how AI can create customized meal plans and recipes based on your dietary needs and preferences.

🏋️ Fitness and Health: Find out how AI can design tailored workout plans and offer health tips.

📚 Learning and Education: See how AI can assist in creating effective learning plans for new skills and knowledge.

💵 Personal Finance: Explore how AI can help you manage your finances, create budgets, and track spending.

🏡 Home and Lifestyle: Utilize AI for home design, gardening, and even small legal tasks like drafting leases.

📱 Tech Integration: Get insights into the latest AI-integrated technologies, such as smart glasses and advanced language models.