If you have ever opened ChatGPT, Claude, Gemini, or another AI tool and felt unsure where to start, this episode will give you clarity.

This is one of the most common questions I hear, and in this episode, I walk you through how to think about AI tools in a way that removes confusion and decision fatigue. Instead of chasing the “best” tool, you will learn how to approach AI strategically so it actually supports your work instead of slowing you down.

Rather than reviewing tools feature by feature, this episode focuses on how to decide which AI to use based on the task in front of you. You will hear how I evaluate different tools, how I think about their strengths, and how I personally use multiple AI tools together without overcomplicating my workflow.

1. Why most AI tools can handle the majority of business tasks
2. What actually matters when choosing between popular AI tools
3. How to match the right tool to the right task
4. The mindset shift that eliminates analysis paralysis with AI
5. How to explore multiple tools without wasting time or money
6. What to know about free versus paid AI plans

I also share how I personally use different AI tools for writing, research, content creation, and day-to-day business work, along with the framework I recommend if you are just getting started.

This episode is designed to help you stop overthinking AI and start using it with confidence.

After you listen, DM me on Instagram at @jen_lehner and tell me which tool you are most curious to try next. I would love to hear.

If you have been using AI and feeling like the output is generic or off, this episode will change how you use it. The issue is usually not the tool. It is the lack of context. In this episode, I share how to create a Core Prompt, a single document that helps AI understand your business, your audience, and your voice.

A Core Prompt gives AI a clear source of truth so you are not starting from scratch every time. The result is better output, less editing, and responses that actually sound like you.

In this episode, I cover:

1. Why AI sounds generic without proper context
2. How one document can dramatically improve your AI results
3. How to use a Core Prompt as an onboarding guide for AI tools
4. Where to store and reuse it across platforms

I also walk through how to create your Core Prompt in a practical way and how I use it inside tools like Claude and NotebookLM (and everywhere!) to keep everything consistent and on brand.

This is a foundational episode that makes everything you do with AI easier and more effective.

Don’t miss this episode and let me know your thoughts after you listen. I always love hearing from you. DM me on Instagram @jen_lehner

• How to use Perplexity AI’s new video feature on X
• Threads launches DM inbox + Highlights trending posts
• Instagram now lets you share Spotify songs with sound to Stories

This episode is a must-listen if you're a solopreneur or small business owner who's curious about AI but doesn’t speak “tech.”

I sat down with Jacob Bank, founder and CEO of Relay.app—a no-code platform that lets you build your own AI agents (even if you’ve never written a line of code). Jacob shares exactly how he uses 40+ AI agents to run marketing, support, sales, finance, and more... all without a team.

This isn’t theoretical. Jacob is doing this right now—running a full company solo, with the help of AI. 

What You’ll Learn in This Episode:

• What an AI agent actually is (and why it's not just a chatbot)
• The simple 5-step workflow Jacob uses for repurposing content on autopilot
• The one chart that changed everything (hint: it's got 40 AI agents on it)
• How to think in flowcharts instead of tech terms
• Why AI is still underhyped—yes, underhyped
• The critical skill that every solopreneur should start building now

This is one of those episodes you’ll return to whenever you’re ready to take your business automation to the next level—it’s that good.

Mentioned in this episode:

Relay.app Commercial

Relay.app Commercial

In this episode, I sit down with ManyChat expert, Mel Eilers, to uncover how to unlock explosive engagement, higher conversions, and seamless customer experiences through the power of DM automation. If you’ve been sleeping on ManyChat—or if you’ve barely scratched the surface—this conversation will blow your mind.

We dig into how Instagram and ManyChat have evolved, why DM automation is absolutely critical for lead generation today, and simple strategies you can implement this week (even if you’re a total beginner). Mel shares real-world case studies, the latest AI integrations, and actionable tips to avoid the pitfalls that many businesses make when automating.

What You’ll Learn in This Episode:

• What exactly is ManyChat—and why it’s 100% Meta-approved
• Why DM automation skyrockets your conversion rates compared to link-in-bio strategies
• How to set up your first "lead magnet" flow inside the DMs
• Story triggers, Live triggers, and 10+ ways to automate lead capture
• How (and when) to use DM automations without annoying your followers
• The power of conditional logic and tagging to personalize your marketing
• Common mistakes brands make—and how to avoid them
• Two powerful case studies: one for coaches, one for e-commerce brands
• What you need to know about ManyChat's AI features and integrations with ChatGPT

The golden rules of permission-based marketing in 2025

In this episode, I sit down with LinkedIn expert, Scott Aaron to dig into what’s really working on LinkedIn right now—and what you absolutely need to stop doing. Whether you're brand new to the platform or trying to reignite your strategy, Scott drops an insane amount of wisdom (and practical steps) to turn LinkedIn into a business-building machine.

From content strategy and newsletters to short-form video and avoiding dreaded "pitch slaps," this episode is packed with tools, tips, and new features you probably didn’t even know existed.

What You’ll Learn in This Episode:

• Why only 1% of LinkedIn users post weekly—and how that’s your biggest opportunity
• The exact 3-part weekly content strategy Scott recommends (hint: variety matters!)
• How to turn your LinkedIn profile into a lead-generating homepage
• Why LinkedIn newsletters are the most powerful tool on the platform right now
• How to use LinkedIn Live and Events to build credibility (without being pushy)
• The surprising truth about LinkedIn’s support for AI—and the automation tools that will get you banned!
• Why short-form video is exploding on LinkedIn (and how to avoid getting throttled)
• Tips on filtering your network and connecting with the right people

This is one of those episodes you’ll listen to more than once…it’s that good.

In this episode, I chat with international best-selling author, award-winning speaker, and marketing strategist Teresa Heath-Wareing about what really works in launching for 2025.

If you've ever felt like launching is harder than it used to be, you're right! Teresa breaks down exactly why launches are failing today and how you can adapt your strategy to stay ahead. We cover everything from building an audience the right way, leveraging other people’s platforms, crafting a winning pre-launch strategy, and the paid workshop model that’s working like crazy right now.

🚀 What You’ll Learn in This Episode:

• Why launching has changed dramatically and what that means for your business
• The critical pre-launch strategy most people miss (and how to get it right)
• Real numbers and conversion rates you should expect from your launches
• How to leverage other people's audiences effectively
• The power of paid workshops as a launch strategy
• Why webinars aren't dead (and how to make them work in 2025)
• The exact math behind successful launches - from list size to conversion rates
• A brilliant case study of making $26,000 from one reluctant webinar creator
• Why pre-launch content is more crucial than ever
• 
  
• The new paid workshop strategy that's converting at 25%

In this episode, I had the pleasure of speaking with Mari Smith, widely known as the "Queen of Facebook" and a top social media thought leader. Mari is an in-demand keynote speaker, social media strategist, and author of The New Relationship Marketing. In this conversation, you’ll learn:

🌟 Mastering Facebook & Social Media Trends

Mari shares her journey from Scotland to becoming a premier Facebook marketing expert.  (including the "Star Wars Day" coincidence that changed everything) Learn how her passions for relationships and technology fused into a career that has lasted nearly two decades.

🌟 Adapting to Algorithm Changes

Why having 50 followers might now be better than having 50,000 (and the unexpected shift that's leveling the playing field for everyone)

🌟 The Power of Video Content

The "hidden switch" most creators don't know about that could make your content go viral overnight (plus Mari's secret approach to testing content for free)

🌟 AI and Social Media Strategy

Mari reveals the AI tools she refuses to work without in 2025 (and her yet-to-be-announced plans that could transform how we use social media)

🌟 Human Design in Business

Mari introduces the Human Design System—a blend of science and spirituality—to help teams and individuals better understand their strengths and make decisions aligned with their natural energy. Discover how she uses it to create harmonious and effective teams.

🌟 Key Updates from Meta

Why Mari believes Facebook's latest changes could create a "hot mess" (and the surprising reason she thinks Meta might be filling your feed with AI)

🌟 Practical Tips for Marketers

The counter-intuitive approach Mari uses that goes against everything most marketers believe (but is working better than ever)

🌟 Looking Ahead to 2025

Mari shares her vision for the future, including exciting plans to integrate AI and Human Design into her work to empower individuals and businesses.

Whether you’re a marketer, business owner, or just curious about the latest trends in social media and AI, this episode is packed with insights and strategies to help you grow and thrive in the digital landscape.

In this episode, I had the pleasure of talking with Matt Brown, a seasoned copywriter, full-stack marketer, and email deliverability expert. In this conversation, you’ll learn:

📧 The Fundamentals of Email Deliverability: Matt breaks down the importance of email deliverability and explains the difference between deliverability and placement, providing insights into why your emails might not be reaching your audience.

📧 Key Factors Affecting Email Reputation: We discuss how sender reputation, IP reputation, and domain setup impact your email deliverability and what you can do to improve it.

📧 Avoiding Common Email Pitfalls: From spam filters to image file sizes, Matt shares best practices for keeping your emails out of the spam folder and ensuring they land where they’re most likely to be seen.

📧 The Power of List Hygiene: Matt emphasizes the importance of regular list cleaning and how to use tools to keep your email list healthy and engaged.

📧 Engaging Content Tips: Learn about simple strategies to get more replies, which in turn boosts deliverability, and how to make your emails more engaging from the start.

📧 Resources for Copywriting: Matt shares his go-to resources for becoming a better copywriter and the unexpected sources of inspiration he turns to for email content.

Whether you're a marketer or business owner, Matt’s insights are packed with actionable steps to take your email strategy to the next level. Listen in and learn how to optimize your email campaigns to grow your business!

In this episode, I dive into the powerful impact of hosting local workshops for your business. As a solopreneur who's been feeling a bit isolated lately, I share how I'm tackling this challenge head-on by organizing a local workshop.