The Front Row Podcast for Entrepreneurs

In this episode, I had the pleasure of talking with Matt Brown, a seasoned copywriter, full-stack marketer, and email deliverability expert. In this conversation, you’ll learn:

📧 The Fundamentals of Email Deliverability: Matt breaks down the importance of email deliverability and explains the difference between deliverability and placement, providing insights into why your emails might not be reaching your audience.

📧 Key Factors Affecting Email Reputation: We discuss how sender reputation, IP reputation, and domain setup impact your email deliverability and what you can do to improve it.

📧 Avoiding Common Email Pitfalls: From spam filters to image file sizes, Matt shares best practices for keeping your emails out of the spam folder and ensuring they land where they’re most likely to be seen.

📧 The Power of List Hygiene: Matt emphasizes the importance of regular list cleaning and how to use tools to keep your email list healthy and engaged.

📧 Engaging Content Tips: Learn about simple strategies to get more replies, which in turn boosts deliverability, and how to make your emails more engaging from the start.

📧 Resources for Copywriting: Matt shares his go-to resources for becoming a better copywriter and the unexpected sources of inspiration he turns to for email content.

Whether you're a marketer or business owner, Matt’s insights are packed with actionable steps to take your email strategy to the next level. Listen in and learn how to optimize your email campaigns to grow your business!

In this episode, I dive into the powerful impact of hosting local workshops for your business. As a solopreneur who's been feeling a bit isolated lately, I share how I'm tackling this challenge head-on by organizing a local workshop. 

In this short episode, I share a heartbreaking story that highlights the growing issue of loneliness, especially for solopreneurs and remote workers. It got me thinking about how important it is to stay connected, not just for our personal well-being, but also for our business success.

I talk about simple ways to reach out to others and build meaningful connections—whether it's checking in on neighbors, joining social activities, or nurturing professional relationships. If you’ve been feeling isolated lately, I hope this episode gives you some ideas to break out of that loneliness and strengthen your connections.

Key takeaways:

• The importance of checking in on those who live alone.
• Fun and easy social activities you can try.
• Practical ways to nurture both personal and professional relationships.

In this episode, I sat down with Greg Merrilees, the founder and director of Studio 1 Design, a leading web design and branding agency. In this episode, you’ll learn:

💻 The Power of Conversion-Focused Design: Greg explains the shift from traditional brochure websites to marketing-driven designs that guide visitors based on their intent.

💻 Key Elements of a High-Converting Website: Greg and I discuss why it’s important to cater to cold, warm, and hot visitors by offering lead magnets, clear pathways, and personalized messaging.

💻 Website Audit Insights: Greg highlights common website mistakes and shares practical solutions to improve clarity, user experience, and conversions.

💻 The Role of AI in Website Design: Greg talks about how AI tools can enhance website efficiency, streamline processes, and help identify unique selling propositions.

💻 Pop-Ups, Auto-Play Videos, and More: We dive into the best practices for pop-ups and why autoplay videos can hurt your conversion rates.

💻 Real-Life Case Studies: Greg shares some of his favorite success stories, including how Evan Marc Katz tripled his opt-in rates with just a simple website tweak.

Whether you're a seasoned entrepreneur or just starting out, Greg's insights will give you the tools you need to create a high-performing, conversion-driven website.

In this episode, I’m doing something a little different. It’s a short, seven-minute deep dive into how AI can act as your thought partner in business—going way beyond just task automation. You’ll hear a fascinating conversation discussing how AI can enhance visionary thinking, data analysis, and marketing strategies.

But there's a twist. It's a short episode so stay til the end as I share something that will absolutely blow your mind!🤯

If you've been hearing a lot about AI but aren't quite sure how to actually use it in your everyday life, this episode is a must-listen for you. From travel planning to meal preparation, and even personal finances, AI is transforming how we live, work, and play. Tune in to discover practical AI applications and see how you can integrate these tools into your own life.

I’ve shared real prompts I have tested for leveraging AI across a variety of practical use cases:

🌍 Travel Made Easy: Learn how AI can help you plan detailed and personalized travel itineraries.

🍽️ Meal Planning: Discover how AI can create customized meal plans and recipes based on your dietary needs and preferences.

🏋️ Fitness and Health: Find out how AI can design tailored workout plans and offer health tips.

📚 Learning and Education: See how AI can assist in creating effective learning plans for new skills and knowledge.

💵 Personal Finance: Explore how AI can help you manage your finances, create budgets, and track spending.

🏡 Home and Lifestyle: Utilize AI for home design, gardening, and even small legal tasks like drafting leases.

📱 Tech Integration: Get insights into the latest AI-integrated technologies, such as smart glasses and advanced language models.

If you want to be a successful entrepreneur and crush it in your business, you need to listen to this episode with Stefanie Ignoffo.

As she says, if you want to make things happen in your business, you've got to put the premium fuel in your tank. And for Stefanie, that premium fuel is a whole food plant-based diet.

If you've been feeling stuck in your business or uncertain about your next steps, this episode is a must-listen. It's all about knowing when to persist and when to pivot!

Here are some highlights from the episode:

• Is It Time to Quit?: Discover the difference between a temporary setback (a "dip") and a true dead end. Learn how to strategically decide if it's time to move on or double down.
• Seth Godin’s Wisdom: Hear about Seth Godin's take on quitting strategically to avoid wasting time and resources on pursuits that lead nowhere. 
• Evaluate Your Long-Term Potential: Find out how to assess whether your current path has the potential to lead to significant success, or if it's time to reconsider your efforts.
• Passion Check: Understand the importance of passion and interest in pushing through tough times. Learn why sustained motivation is crucial and how to reignite your passion when it wanes.
• Opportunity Costs: Dive deep into the concept of opportunity costs and see real-world examples of how to choose the most beneficial path for your business.
• Burnout Alert: Learn how to recognize and address burnout. Get tips on how to manage your workload and maintain your health and well-being.
• Real-World Examples: From Yahoo's failed attempt to compete with Google to the intense training of neurosurgeons, hear compelling stories that illustrate the dip and dead end concepts.
• Strategic Planning: Explore how to plan for dips and use them as opportunities for growth, learning, and strategic planning.

If you're an entrepreneur or business owner looking to grow your audience, establish your expertise, and generate leads, then this episode is a must-listen. Our guest, Alina Vincent, shares her proven formula for running successful and profitable online challenges.

Alina is a business strategist, speaker, and international best-selling author. She's known globally as the creator of the profitable online challenges formula, which helped her grow her business from zero to over a million dollars in just four years.

In this episode, you'll learn:

👉 The Backstory: Discover how Alina's struggles with getting coaching clients led her to create her first online challenge, which became the foundation of her multi-million-dollar business.

👉 The Five-Day Sweet Spot: Alina explains why five days is the ideal length for an online challenge and how it creates a winning streak that keeps participants engaged and craving more.

👉 The 10-Minute Content Rule: Learn why Alina advocates for delivering bite-sized, 10-minute content during challenges, making it easy for participants to consume and implement.

👉 The Art of Leading to Your Offer: Uncover Alina's ninja tactics for crafting a challenge that builds desire for your paid offer without feeling salesy.

👉 The Power of Community: Explore how challenges foster a sense of community and create a space for participants to connect, support, and inspire one another.

👉 Paid vs. Free Challenges: Alina shares her insights on when to run a paid challenge versus a free challenge, and the benefits of each approach.

Whether you're a seasoned entrepreneur or just starting out, Alina's profitable online challenges formula provides a simple, step-by-step approach to creating successful and engaging challenges that drive results.

Don't miss this opportunity to learn from one of the world's leading experts in this field. Tune in and get ready to take your business to new heights with the power of online challenges.

Anyone who knows me knows that my work has been heavily influenced by Todd Herman.

I first found him through his program, 90 Day Year, which completely transformed my business, (and my life!)

Later I was coached by him in his Basecamp program. 

So having him on the show was kind of a big deal for me. In fact, I surprised myself by getting emotional halfway through. But I guess that’s how it is when you get overwhelmed with all the feels, talking to your mentor.

I think you are going to love this conversation.

We talk a lot about how many of us think we should be ditching the one-to-one coaching model in exchange for the “passive income” models. Todd shares some pretty powerful thoughts about this. 

Other stuff  you’ll get from this episode:

👉 Discover the Accidental Journey of a Coaching Titan: Todd shares his unexpected path from a passionate sports coach to a globally recognized coaching expert. His story is a testament to the power of embracing the unexpected.

👉 The $75 Blueprint to Coaching Success: Learn how Todd's humble beginnings, charging just $75 for three sessions, laid the foundation for his coaching empire. This story is a masterclass in valuing growth over greed.

👉 Unlocking the Power of One-to-One Coaching: Dive into Todd's insights on the irreplaceable value of personalized coaching. Find out why he believes this approach is crucial for uncovering transformational ideal.

👉 The Alter Ego Effect: Uncover the groundbreaking concept that has transformed the lives of athletes, entrepreneurs, and professionals across the globe. Todd discusses how adopting an alter ego can unleash your highest potential.

👉 The 90-Day Sprint to Viral Success: Be inspired by how Todd leveraged a series of free talks to never have to market his signature program again. A story of strategic generosity leading to exponential growth.

👉 The Transformation Age: Todd Herman argues that we've moved beyond the information age into a time where people crave transformation. Discover how coaches can thrive by focusing on accountability and implementation.

👉 A Verb, Not a Noun: Learn why Todd  describes himself through actions rather than titles, and how this perspective fuels his continuous growth and impact in the coaching world.