When you invest in doing a design festival, trade show or other event, being there in person is only part of it. If you're not posting on social media afterwards, you are missing out on a lot of the opportunity and potential exposure from doing it.

In this episode, creative business coach Charlene C Lam shares her top tips for how creative entrepreneurs can leverage their investment in a design show or design fair.

Website: www.hicharlene.com

What’s the difference between sharing and oversharing on social media? How can you be truly authentic on Instagram without getting too personal? On this episode, we learn what shame and vulnerability expert Brené Brown said at a recent event about the difference between oversharing as a defense mechanism vs genuine sharing on social media.

Creative business expert Charlene C Lam then gives her take on the question, as it applies to entrepreneurs and small businesses.

www.hicharlene.com

Ever wondered how to get freelance clients and pitch your work? In this episode, I’m in conversation with New York City photographer Sammy Ruby. We go into how she gets freelance clients, when it makes sense to have multiple Instagram accounts, and answer her question about how to pitch to new clients.

Have your own question about social media or marketing for creative entrepreneurs? Send your question to [email protected]

When it comes to social media for business, it’s wise to question the conventional wisdom. In this episode of the Show and Sell with Charlene podcast, I introduce a new Ask Charlene feature, answer a listener question about Facebook and share the importance of questioning what everyone says when it comes to social media.

Have a question about social media for creative entrepreneurs? Email [email protected]

Book your free 30-minute call with me:

http://hicharlene.com/hello

Do you have a podcast for your business -- should you? And do you have a content flow? In this episode of the Show and Sell with Charlene podcast, I share why I decided to have a podcast as my primary content platform, and why a content flow is so important for your creative business.

Bonus: Check out the Let a Podcast Out online course and use promo code CHARLENE for $25 off. Live round starts April 1st. http://letapodcastout.club

www.hicharlene.com

Are you using Instagram to sell products? Shoppable posts have been a feature for a while, but Instagram has now introduced a full in-app shopping checkout -- but only to limited retailers for now. In this episode of the Show and Sell with Charlene podcast, we look at this latest Instagram development as well as new Planoly’s new Insta Stories app.

Social Media Help Desk for Creative Entrepreneurs

http://hicharlene.com/social-media-for-creative-entrepreneurs-help-desk

www.hicharlene.com

Feeling frustrated with Instagram? That’s not uncommon as we all adjust to frequent changes and the ever-shifting social media landscape. Feeling sad and depressed by Instagram though? That’s not healthy -- time to step away from the ‘gram and get some perspective.

“Like many things in life, there are things we can control and things we can’t control about social media.”

www.hicharlene.com

Confused about how to use Pinterest for your creative business? Wondering how to get engagement? You’re not alone. In this episode of the Show and Sell with Charlene podcast, we answer a listener question, and take another look at Pinterest. For entrepreneurs, this “visual search engine” can be so much more than a virtual inspiration board.

Links mentioned:

http://business.pinterest.com

https://www.melyssagriffin.com/pinterest-strategies/

Website: www.hicharlene.com

Marketing and mindset - they need to be aligned for you to get the results you want in business. But often, with designers, makers and creatives, there’s a disconnect! In this episode of the Show and Sell with Charlene podcast, creative business expert shares why she’s passionate about both.

- Why marketing AND mindset matter for your business

- Common examples of creative entrepreneurs’ marketing and mindset mismatches

www.hicharlene.com

What inspiration can entrepreneurs take from celebrated Mexican artist Frida Kahlo? On this episode of the Show and Sell with Charlene podcast, we go on an art field trip from Mexico City to London to the Brooklyn Museum, drawing personal branding insights from the life and work of Frida Kahlo.

In this episode:

- The Frida Formula for owning your story and creating a self-image

- Why Frida Kahlo is particularly relevant now

- How solopreneurs and small businesses can take inspiration from Frida