When you invest in doing a design festival, trade show or other event, being there in person is only part of it. If you're not posting on social media afterwards, you are missing out on a lot of the opportunity and potential exposure from doing it.

In this episode, creative business coach Charlene C Lam shares her top tips for how creative entrepreneurs can leverage their investment in a design show or design fair.

In this episode:

• Why it's important to tag showrunners on your posts
• How to think of your Instagram like a press release
• Why you shouldn't neglect your captions

"Show runners need quality content as well as journalists."

Have your own question about social media or marketing for creative entrepreneurs? Send your question to ask@hicharlene.com

Curious about marketing and mindset coaching for your business? Book your free 30-minute call with me for a chat http://hicharlene.com/hello

Website: www.hicharlene.com

Email: [email protected]

twitter.com/charclam/

instagram.com/charclam/

linkedin.com/in/charclam/

What's the difference between sharing and oversharing on social media? How can you be truly authentic on Instagram without getting too personal? On this episode, we learn what shame and vulnerability expert Brené Brown said at a recent event about the difference between oversharing as a defense mechanism vs genuine sharing on social media.

Creative business expert Charlene C Lam then gives her take on the question, as it applies to entrepreneurs and small businesses.

In this episode:

• The difference between sharing and oversharing on social media
• What questions to ask to determine what's relevant for your business audience

Have your own question about social media or marketing for creative entrepreneurs? Send your question to ask@hicharlene.com

Curious about marketing and mindset coaching for your business? Book your free 30-minute call with me for a chat http://hicharlene.com/hello

Website: www.hicharlene.com

Email: [email protected]

twitter.com/charclam/

instagram.com/charclam/

linkedin.com/in/charclam/

Ever wondered how to get freelance clients and pitch your work? In this episode, I'm in conversation with New York City photographer Sammy Ruby. We go into how she gets freelance clients, how she uses social media, and answer her question about how to pitch to new clients.

In this episode:

• Why word of mouth and referrals are gold
• When it can make sense to have different Instagram accounts
• Questions to ask yourself when pitching for new projects

Have your own question about social media or marketing for creative entrepreneurs? Send your question to ask@hicharlene.com

Curious about marketing and mindset coaching for your business? Book your free 30-minute call with me for a chat http://hicharlene.com/hello

Links mentioned:

Samy Ruby's Wedding and Couple's photography website and Instagram

http://www.rubyphotographynyc.com/

https://www.instagram.com/samantharubyphoto/

Samy Ruby's brand and travel photography website and Instagram

www.samyruby.com

https://www.instagram.com/samyrubyphoto/

Website: www.hicharlene.com

Email: [email protected]

twitter.com/charclam/

instagram.com/charclam/

linkedin.com/in/charclam/

When it comes to social media for business, it's wise to question the conventional wisdom. In this episode of the Show and Sell with Charlene podcast, I introduce a new Ask Charlene feature, answer a listener question about Facebook and share the importance of questioning what everyone says when it comes to social media.

In this episode:

• Why one-size-fits-all social media advice should be questioned
• Examples of when the conventional wisdom is wrong
• Why Facebook is dead -- or is it?

Have your own question about social media for creative entrepreneurs? Send your question to [email protected]

Want help with applying social media effectively for your business? Book your free 30-minute call with me for a chat http://hicharlene.com/hello

Links mentioned:

Social Media Examiner: Is Facebook Organic Marketing Dead?

https://www.socialmediaexaminer.com/is-facebook-organic-marketing-dead-mari-smith/

Website: www.hicharlene.com

Email: [email protected]

twitter.com/charclam/

instagram.com/charclam/

linkedin.com/in/charclam/

Do you have a podcast for your business -- should you? And do you have a content flow? In this episode of the Show and Sell with Charlene podcast, I share why I decided to have a podcast as my primary content platform, and why a content flow is so important for your creative business.

In this episode:

• Why a podcast might be a good option for your business
• Why it's important to have a content flow
• How a content flow helps you create social media content

Bonus: Check out the Let a Podcast Out online course and use promo code CHARLENE for $25 off. Live round starts April 1st. http://letapodcastout.club

Links mentioned:

Let a Podcast Out online course

Use promo code CHARLENE for $25 off. Live round starts April 1st. http://letapodcastout.club

Podcasting That Pays online course

https://smartleaderssell.com/podcasting-that-pays/

All About Agatha podcast

https://www.stitcher.com/podcast/all-about-agatha

Alright Mary podcast about RuPaul's Drag Race

https://www.alrightmary.com/

Website: www.hicharlene.com

Email: [email protected]

twitter.com/charclam/

instagram.com/charclam/

linkedin.com/in/charclam/

Are you using Instagram to sell products? Shoppable posts have been a feature for a while, but Instagram has now introduced a full in-app shopping checkout -- but only to limited retailers for now. In this episode of the Show and Sell with Charlene podcast, we look at this latest Instagram development as well as new Planoly's new Insta Stories app.

In this episode:

• Instagram's new in-app shopping feature
• Planoly's new app Stories Edit for Insta Stories
• My favorite sources for Instagram news
• Introducing the Social Media Help Desk for Creative Entrepreneurs

"If you do sell products in your creative business and you don't have shoppable posts already, this is a good reason to look at setting up those posts up."

"It's really important to have trusted sources of information because otherwise you can waste a lot of time and energy just mindlessly googling or asking the wrong person for their opinion."

Links mentioned:

Wired.com - Instagram's New Shopping Feature Makes It a Digital Mall

https://www.wired.com/story/instagram-in-app-shopping-feature/

Instagram website: Set Up Requirements for Shopping on Instagram

https://help.instagram.com/1627591223954487

Planoly introduces the Stories Edit app

https://www.planoly.com/blog/portfolio/introducing-storiesedit-a-stories-design-app-planoly/

Later, another popular Instagram planning app

https://later.com/

Later blog: 14 Apps for Creating Gorgeous Instagram Stories

https://later.com/blog/apps-for-instagram-stories/

Social Media Help Desk for Creative Entrepreneurs

http://hicharlene.com/social-media-for-creative-entrepreneurs-help-desk

Website: www.hicharlene.com

Email: [email protected]

twitter.com/charclam/

instagram.com/charclam/

linkedin.com/in/charclam/

Feeling frustrated with Instagram? That's not uncommon as we all adjust to frequent changes and the ever-shifting social media landscape. Feeling sad and depressed by Instagram though? That's not healthy -- time to step away from the 'gram and get some perspective. In this episode of the Show and Sell with Charlene podcast, we look at signs we're taking social media too seriously, and the importance of distinguishing between what you can and cannot control.

In this episode:

• Signs you're taking social media too seriously
• The importance of distinguishing between what you can and cannot control

"Instagram, LinkedIn, Facebook and all these platforms, they should only be part of our overall marketing strategy."

"Like many things in life, there are things we can control and things we can't control about social media."

"If you think of magazines, we understand that the images are Photoshopped, airbrushed, and not representative of necessarily how people are in real life, as well as representing a very strict definition of what's attractive. It's the same with Instagram."

Links mentioned:

Instagram expert Sara Tasker of Me and Orla

Sara Tasker's new book Hashtag Authentic

#MarchMeettheMaker on Instagram

#MarchMeettheMaker founder Joanne Hawker

Website: www.hicharlene.com

twitter.com/charclam/

instagram.com/charclam/

linkedin.com/in/charclam/

Confused about how to use Pinterest for your creative business? Wondering how to get engagement? You're not alone. In this episode of the Show and Sell with Charlene podcast, we answer a listener question, and take another look at Pinterest. For entrepreneurs, this "visual search engine" can be so much more than a virtual inspiration board.

In this episode:

• What kinds of entrepreneurs should especially look at Pinterest again
• Why Pinterest is not just another social media platform
• Examples of how independent brands and small businesses might use Pinterest

Links mentioned:

http://business.pinterest.com

Melyssa Griffin's 3 Essential Pinterest Strategies

Website: www.hicharlene.com

twitter.com/charclam/

instagram.com/charclam/

linkedin.com/in/charclam/

Marketing and mindset - they need to be aligned for you to get the results you want in business. But often, with designers, makers and creatives, there's a disconnect! In this episode of the Show and Sell with Charlene podcast, creative business expert shares why she's passionate about both.

In this episode:

• Why marketing AND mindset matter for your business
• Common examples of creative entrepreneurs' marketing and mindset mismatches

"Marketing is what you tell other people. Marketing is what you tell yourself. And they need work together."

Website: www.hicharlene.com

twitter.com/charclam/

instagram.com/charclam/

linkedin.com/in/charclam/

What inspiration can entrepreneurs take from celebrated Mexican artist Frida Kahlo? On this episode of the Show and Sell with Charlene podcast, we go on an art field trip from Mexico City to London to the Brooklyn Museum, drawing personal branding insights from the life and work of Frida Kahlo.

In this episode:

• The Frida Formula for owning your story and creating a self-image
• Why Frida Kahlo is particularly relevant now
• How solopreneurs and small businesses can take inspiration from Frida

Website: www.hicharlene.com

twitter.com/charclam/

instagram.com/charclam/

linkedin.com/in/charclam/