Which social media platforms should you be on? And how do you know what to do or say when you're on Twitter, Facebook, Instagram or LinkedIn? For a lot of entrepreneurs getting started with social media, it can be helpful to use the Party Analogy to get a handle on which platforms are right for them!

In this episode:

• Why you don't need to be on all the platforms
• The importance of starting with your Purpose
• Why you might want to just be "in the room"

"Let's think of it this way: The platforms are parties where a lot of people have gotten together, and there are lots of different conversations happening at these parties."

"If you're at a party and there is no one you want to talk to, then guess what you're probably at the wrong party."

"Use the social media platforms to create that human connection, and to stay connected and have conversations. And be clear about how using social media relates to your business."

Want help with social media for your creative business? Visit hicharlene.com and book a free call with me. We can chat about your social media challenges and how I might be able to help.

Website: www.hicharlene.com

twitter.com/charclam/

instagram.com/charclam/

linkedin.com/in/charclam/

"It's too expensive" -- if you make high end products and have done retail shows or markets, you've likely heard this! How should you react? What should you do? In this episode of Show and Sell with Charlene, I'll share my take on how to handle this situation.

Even if you're an entrepreneur who sells services and not products, it's important to anticipate how you'll react if someone says your prices are too expensive.

In this episode:

• Why you shouldn't take it personally
• The importance of Value and Values
• How to evaluate if they're your customer

Ask yourself two questions:

Am I conveying the Value and Values of my products?

Is this my customer?

Website: www.hicharlene.com

twitter.com/charclam/

instagram.com/charclam/

linkedin.com/in/charclam/

The algorithm gets all the attention, but did you know it's actually a great time to be a human being on social media?

In this episode of the Show and Sell with Charlene podcast, I share my Social Media Best Practices in 2019, including an overview of what changed and what's new on Instagram, Twitter, Facebook and more.

In this episode:

• Social media trends and developments over the past year
• Why the key to social media success in 2019 is being human
• What's currently working and what's no longer working on social media

"Real connections and conversations are being encouraged across the different social media platforms. Outdated practices like bots and auto replies are being looked down on."

"I don't think that you need to know all the nitty gritty of what all the different platforms are doing and the changes in their algorithms. What's more important is knowing which platforms are right for you and who you're talking to, and who you want to talk to, and creating content for that platform and for those people."

"Posting like a human is actually what the experts advise."

"The platform have matured and evolved, and the social media users have also matured and evolved."

"People are being more aware of how they're using social media. They're pickier about who they follow and how they spend their time on their devices and on the different platforms."

Mentioned in the podcast episode:

Social Media Marketing Talk Show, hosted by Social Media Examiner (available as a podcast or video)

www.socialmediaexaminer.com/morning-social-media-marketing-talk-show/

UK marketing expert Janet Murray

www.janetmurray.co.uk/

TheInstaChat - Monthly Twitter chat on all things Instagram with Sara Tasker

twitter.com/theinstachat

LINKS

www.hicharlene.com

twitter.com/charclam/

instagram.com/charclam/

linkedin.com/in/charclam/

Do you have a plan for how you're showing and selling your work this year?

In this episode of the Show and Sell with Charlene podcast, I share an easy and creative way to plan your coming year: the Garden Analogy.

In this episode:

• Why my new year doesn't start on January 1st
• How to review the previous year easily and effectively
• How to use the Garden analogy to plan your year

"I don't know about you, but I don't want to approach my life and business like I'm in a war"

"What do you want more of? What do you want less of?"

"You can't plant all the seeds."

Links

Worksheets: www.hicharlene.com/newyear

twitter.com/charclam/

instagram.com/charclam/

linkedin.com/in/charclam/

Dear creative entrepreneur, do you make beautiful work? Great!

Now, are you doing enough to show and sell it?

In this pilot episode of the Show and Sell with Charlene podcast, I share why I'm so passionate about helping entrepreneurs show and sell their work. From social media to customer experience to experiential retail, it's a bold and beautiful new business world out there!

In this episode:

• Why making beautiful work isn't enough
• How I started working with designers, makers and creative entrepreneurs
• Some favorite words that start with M: Marketing, Metaphor, Mindset
• Why you should imagine that your business is a restaurant
• Why googling for social media advice doesn't work
• Why Mindset matters

"I'm passionate about figuring out how to live a creative life and make a creative living."

"Beautiful work is not enough."

"Selling … is showing your work to the right people at the right time in the right way."

"We have to learn how to manage our minds and manage our thoughts to figure out how to get ourselves to do the things that we want to do and need to do."

Where to find Charlene:

www.hicharlene.com

twitter.com/charclam/

instagram.com/charclam/

linkedin.com/in/charclam/

Content Disclaimer

The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Charlene Lam disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.