The Fuel Podcast

Clare Sutton is a food, drink and hospitality expert. Deputy Managing Partner at WPP-owned Clarion Communications, Claire and her team work tirelessly on behalf of some of the world's leading food and drink brands, spanning food-to-go, restaurants, FMCG, alcohol, soft drinks and everything in between.

Clarion also publishes a well-respected industry report every quarter that highlights trends, innovations and intelligence across this wide and varied sector, so instead of our usual new business briefing, we thought it would be good to take a more in-depth look at all things hospitality and avail ourselves of the knowledge of an expert to provide some background and context for new business prospecting.

In this show, we discuss:

Plus our very own Jeremy Davies is back with his commentary on food for meetings

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Sarah Jenkins is leading the charge at legendary advertising agency Saatchi & Saatchi and she’s overseeing the agency’s transformation into a truly diverse, inclusive and brilliantly creative, disruptive and formidable business.

Just like it used to be.

In this Cannes Lion special edition, SJ reveals Saatchi’s new ‘Ignite’, ‘Open’ and ‘Home’ initiatives and explains how they are going to transform the British advertising industry.

She opens up about how the agency includes education and grass-roots influence, sharing ideas in the industry, how Commercial Break is helping Saatchis adapt to the new creative cohort.

In the show, we discuss:

The Fuel podcast is sponsored by new business development platform The Advertist, which you can find here:

www.theadvertist.com

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The fear of public speaking affects up to 75% of the population. Simon Raybould is the man who whispers in the ear of conference speakers, presenters and leaders to help them add meaning and authenticity to their pitches and lectures. With all this new hybrid working, the odds of you landing a meeting on video with an important prospect or a virtual room full of clients have just greatly increased.

Here's how to make sure that your next presentation kicks butt and you deliver it with panache and confidence.

In this show, we discuss:

You can find Simon on LinkedIn here: https://www.linkedin.com/in/simon-raybould-presentations/

Simon's company web site here: https://presentationgenius.info/

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Mark Stringer is the Chair of creative agency PrettyGreen - an award-winning Creative Communications agency that works for clients such as Snap, Nando’s, Pantene, Hasbro, Audible to name a few. Mark is also the Co-Founder & CMO of Skoot - a climate platform to help businesses and communities remove their carbon footprint.

Bringing all his considerable entertainment marketing skills to bear, Mark is helping Skoot change the way that companies approach their everyday tasks through the power of gamification mixed with environmental responsibility.

It’s a powerful mixture.

In this show, Mark walks us through his early years of marketing for Disney and its video arm Buena Vista. We find surprising common ground in the world of video marketing and realize that our paths could easily have crossed back in the last 90s.

We discuss his love/hate relationship with award wins, how he narrowly lost out to Elon Musk, his career in 20 words, how new business can help solve global warming, great and inspiring green initiatives and balancing consumption against carbon reduction.

Take the Skoot carbon footprint test, here: https://www.skoot.eco

The StreamAid Hot Wings challenge – The Heat is On https://youtu.be/uZ0SeDYgD5E?t=174

Mark Stringer’s LinkedIn profile here: https://www.linkedin.com/in/strings/

PrettyGreen agency here: https://itsprettygreen.com

Music by Jacob_Field from Pixabay

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One of the advertising industry’s best known and most highly regarded Client Services Directors – Simon Derungs.

This show is a must listen to if you’re interested in finding out how to win, retain and create chemistry with clients

In this show, Simon shares the wisdom that he’s accumulated in the advertising world since the early 90s.

We discuss how the ‘Suits’ and the ‘Creatives’ learned to play nicely together, the dramatic Co-op ad that never made it to print, how the UK ad industry works for societal good, the UK’s huge, deep and never ending creative talent and the industry’s constant navel gazing about its fees.

How do you put a value on ideas?

Some wonderful industry legends discussed and we look back on the last 90+ years of advertising campaigns, including the brilliance of jingles, instant creativity, the loss of the 45-second commercial and lots, lots more.

Incidental music: by Caffeine_Creek_Band from Pixabay

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Helping clients see round corners and choosing winnable pitches. This is the very meat and potatoes of new business, and who better to share his wisdom than Jack Williams, who rounded out 2021 with a 100% pitch record – one of only four agencies in the entire country.

Now he’s working his magic on a fresh challenge at Deloitte’s creative agency Acne London. It’s an irresistible opportunity to shape the new business operation from the ground up with an open cheque book.

What is Jack’s secret? How does he identify what pitches are winnable? How does content marketing feed into the new business machine? Jack is also a passionate advocate of Diversity in the creative industries and he’s got a few powerful arguments for why it needs to be addressed with a sense of urgency.

In this episode, we discuss:

The perfect referral-to-cold win ratio

Diversity and talent recruitment

The intersecting roles of CMO and New Business

Content marketing

Podcast consumption

Kitchen knives, soul and spag bol

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Nils Leonard doesn’t really need any introduction. Once you’ve met him you’ll never forget him. He’s the former leader of ad agency Grey London who left to let his creativity run free with a bunch of like-minded colleagues at Uncommon.

As you’ll hear, Nils rejects the stuffy-service-focused image of advertising and insists that he’s in the business of creativity and making a difference every day for himself, his team and his clients.

How come we’ve created an industry that has its own ‘delete’ button on the internet?

It’s the ideas that create the gravitational pull of the agency and Uncommon is walking the talk every day. From unique and memorable marketing and advertising campaigns, film & music direction, to startup incubation and flower arranging. It’s all here.

Nils talks about his early years, his passion for working with clients that are in a transformative state and want to become a brand that customers wish existed. He also covers Uncommon’s brilliant ground-breaking mental health work with broadcaster ITV, British Airways’ new campaign and turning taboos into talking points. We talk Halo coffee, green issues, his top 3 personal creative awards and the release of Uncommon’s first documentary.

Also how he managed to catch Donald Trump on film, smashing up a solar panel with a golf club.

So strap yourself in for the ride of your life.

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Shit awards, shit food, shit evenings. Wouldn't you rather be having fun? What purpose do awards serve apart from providing our egos with a little goose? Nick Galanides is back to burn the awards industry down - and celebrate!

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Ian Murray – the research genius behind ‘Gut Instinct’, ‘The Empathy Delusion’ and ‘The Aspiration Window’, reveals some of the secrets to his research methods, including how to gamify products in order to get the best responses.Ian also demonstrates the perfect questioning techniques that help brands understand their customers and also discusses the incredible exercise - The Dictator Game, revealing all our hidden biases.

We finally get to play 'Show & Tell' and Ian reveals his all-time favourite music track and book.

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Ian Murray, research guru Ian explains how LinkedIn is transforming and shaping its product globally. He describes how the platform manages to cope with all the different working ethics around the world and the company's CMO - Melissa Selcher (https://www.linkedin.com/in/mselcher/) wants to create a 'safe space' for all its members.

Ian also describes how human biases manifest when it comes to sharing money in the 'Dictator Game'.

In this show, we discuss:

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