Stephen Knight, ex-Advertising agency leader and one of the power players in the modern advertising industry runs a network of businesses all devoted to one thing: increasing the opportunities for people in the creative industries to network, swap stories, compare notes and generate new business.

Pimento sits at the center of his businesses - a network of small but mighty agencies who are set up to take on the most complicated of briefs and compete against the modern monolithic agency groups.

Business development platform The Advertist (www.theadvertist.com) - sponsor of Fuel - has just joined Pimento with a special offer for its members, so it seemed only fair to invite Stephen on and interrogate him about what we should expect.

True to form, he did not disappoint. Because access to the Pimento network opens up a galaxy of other benefits including travel discounts, racing (horses and cars), career advancement, executive coaching and lots lots more.

An hour of great anecdotes and advice from a true warrior of the creative world!

In this show, we discuss:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Nick is an angry man who loves his music. So when brands decide to pluck gems from the music archive and murder them for sake of commercialism, then he gets even angrier.

A quick 10 minutes of what brands need to go into the stocks and get rotten veg thrown at them

Learn more about your ad choices. Visit megaphone.fm/adchoices

PR is about to eat advertising’s plant-based lunch, because in a world that’s slowly turning away from billboards and TV advertising, public relations agencies like Richmond & Towers (R&T) are gaining ground through the use of brand-led content marketing, influencers and thought leadership.

Richmond & Towers is one of the World’s most established PR agencies, having launched back in the 1930’s. And here’s another few amazing facts; One of the first all-female led PR agencies, the originator of the term ‘Plant-based eating” and one of the only fully employee-owned PR agencies.

Anouska Leon is in charge of business development for R&T and in this interview she shares her methods for improving your chances of winning new clients, why PR has become so adaptable as a marketing tool and what the future looks like for the influencer market, plus lots, lots more.

Including:

Plus our very own Jeremy Davies is back with a another P to add to the Ps of marketing

Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Ailey is CEO of Honcho – one of the UK’s premier Search agencies, but as you’ll hear, being on top of your search game means understanding how it fits into the wider sales and customer acquisition strategy of your business.

It used to be so easy!

Chris takes us through the evolution of the industry and tips for how to optimize your presence to make sure that you’re not missing out on those all-important sales and new customer conversations.

In this episode we discuss:

🔎 How to stay on top of the search algorithms

🔎 Google Topics and ad serving

🔎 The Metaverse data vacuum

🔎 CPC price inflation

🔎 How to build a receptive audience

🔎 Link building tips

🔎 Who’s going to break Google’s monopoly

🔎 Web 4.0

🔎 Advice for creating a bullet-proof search campaign

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Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you grow from working in the agency, to ON the agency?

Robin Bonn is an expert mentor, coach and new business person, specializing in the creative sector, helping agency owners nurture their growth ambitions.

Learn Robin’s best-selling tips for making sure that leaders bring their people with them on the journey and how to develop the new business pipeline into a long-term 3-5 year strategy.

What’s the magic ratio of referrals to cold new business and how do you delegate growth responsibility?

A fascinating hour of conversation with one of the best in the business!

In this show, we discuss:

Also – Jeremy Davies on agency reception perceptions

Robin’s LinkedIn profile: https://www.linkedin.com/in/robinbonn/

Co:definery web site: http://www.codefinery.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices