The Fuel Podcast

How the creative industry’s thinking and creativity could be missing the mark a lot of the time, because the people working in it aren’t truly representative of the market they are targeting.

Part 1 of a fascinating interview with the Co-author of three reports that rocked the creative industry and forced it to think about why how and where it’s drawing its talent from and whether it needs to be revised.

Part 2 will feature Ian's work for LinkedIn and what exciting innovations we should expect.

Part 3 will cover the value of research in agency growth, the Ultimatum Game and how technology is helping the research industry

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Advertising royalty. James Murphy, former founder and CEO of Adam & Eve and now founder of New Commercial Arts stopped by for a wonderful hour to explain why he's frustrated with the advertising industry's apparent dislike for itself.

What happened to British agencies being at the vanguard of creativity?

The extremely philosophical James has got some ideas how this happened and what's needed to right the ship.

What makes James so very special is that the advertising industry is the hill he's prepared to die on. In his career, he's slayed some of the industry's biggest dragons, been behind some of its most memorable campaigns and worked with the cream of the crop of clients.

What James says matters and in the creation of New Commercial Arts, he's creating an agency in the image of his choosing.

In this interview, we discuss:

James Murphy LinkedIn page here: https://www.linkedin.com/in/james-murphy-07872216/

New Commercial Arts web site here: https://www.newcommercialarts.com/

For a free trial of The Advertist - new business platform for agencies: https://www.theadvertist.com/Contact-1.aspx

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Jason Falls, entrepreneur, influencer, podcaster, marketing genius and host of the hugely successful 'Winfluence' show (and book) and now Founder and CEO of the Marketing Podcast Network, sits down for an hour of informative discussion on this brave new marketing world, dispensing sage advice for brands and companies looking to blaze trails in it.

The Fuel podcast is a proud member of MPN, so we managed to convince Jason to use his influence on our show.

We discussed:

The dawn of a new media landscape

Advice for brands thinking about starting a podcast

How influencer marketing is the new PR

Hilarious description of how the PR industry reacted to influencers

How vertical ad networks work

Ted Rubin

Fun facts about moonshine, bourbon, bluegrass and Kentucky weather

Trivial pursuit quiz of the week.

Plus Jeremy Davies is back for a wonderful monologue about what happens when brands get caught up in global politics.

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Victor Houghton runs VH Insights - a desktop research agency for the creative comms industry. His work is in high demand and his sources are protected. Vic has picked out a bunch of research headlines and we dive into each one and discuss in detail in a light-hearted manner. Some great talking points to fuel your conversations with clients.Including: What is luck? Why Reddit is killing Google, Gender Pay-Gap Bot, What Gen Z really think and LinkedIn's career break service.

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Stephen Knight, ex-Advertising agency leader and one of the power players in the modern advertising industry runs a network of businesses all devoted to one thing: increasing the opportunities for people in the creative industries to network, swap stories, compare notes and generate new business.

Pimento sits at the center of his businesses - a network of small but mighty agencies who are set up to take on the most complicated of briefs and compete against the modern monolithic agency groups.

Business development platform The Advertist (www.theadvertist.com) - sponsor of Fuel - has just joined Pimento with a special offer for its members, so it seemed only fair to invite Stephen on and interrogate him about what we should expect.

True to form, he did not disappoint. Because access to the Pimento network opens up a galaxy of other benefits including travel discounts, racing (horses and cars), career advancement, executive coaching and lots lots more.

An hour of great anecdotes and advice from a true warrior of the creative world!

In this show, we discuss:

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Nick is an angry man who loves his music. So when brands decide to pluck gems from the music archive and murder them for sake of commercialism, then he gets even angrier.

A quick 10 minutes of what brands need to go into the stocks and get rotten veg thrown at them

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PR is about to eat advertising’s plant-based lunch, because in a world that’s slowly turning away from billboards and TV advertising, public relations agencies like Richmond & Towers (R&T) are gaining ground through the use of brand-led content marketing, influencers and thought leadership.

Richmond & Towers is one of the World’s most established PR agencies, having launched back in the 1930’s. And here’s another few amazing facts; One of the first all-female led PR agencies, the originator of the term ‘Plant-based eating” and one of the only fully employee-owned PR agencies.

Anouska Leon is in charge of business development for R&T and in this interview she shares her methods for improving your chances of winning new clients, why PR has become so adaptable as a marketing tool and what the future looks like for the influencer market, plus lots, lots more.

Including:

Plus our very own Jeremy Davies is back with a another P to add to the Ps of marketing

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Chris Ailey is CEO of Honcho – one of the UK’s premier Search agencies, but as you’ll hear, being on top of your search game means understanding how it fits into the wider sales and customer acquisition strategy of your business.

It used to be so easy!

Chris takes us through the evolution of the industry and tips for how to optimize your presence to make sure that you’re not missing out on those all-important sales and new customer conversations.

In this episode we discuss:

🔎 How to stay on top of the search algorithms

🔎 Google Topics and ad serving

🔎 The Metaverse data vacuum

🔎 CPC price inflation

🔎 How to build a receptive audience

🔎 Link building tips

🔎 Who’s going to break Google’s monopoly

🔎 Web 4.0

🔎 Advice for creating a bullet-proof search campaign

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How do you grow from working in the agency, to ON the agency?

Robin Bonn is an expert mentor, coach and new business person, specializing in the creative sector, helping agency owners nurture their growth ambitions.

Learn Robin’s best-selling tips for making sure that leaders bring their people with them on the journey and how to develop the new business pipeline into a long-term 3-5 year strategy.

What’s the magic ratio of referrals to cold new business and how do you delegate growth responsibility?

A fascinating hour of conversation with one of the best in the business!

In this show, we discuss:

Also – Jeremy Davies on agency reception perceptions

Robin’s LinkedIn profile: https://www.linkedin.com/in/robinbonn/

Co:definery web site: http://www.codefinery.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.