Vaccine hesitancy has been identified by the WHO as one of the top ten health concerns facing the world. A low vaccine uptake led to the removal of the UK’s ‘measles free’ status recently, and misinformation is only exacerbating the problem. So why are people reluctant to be vaccinated, despite the proven efficacy of vaccines? We speak to the Director of the Vaccine Confidence Project, Professor Heidi Larson.

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