On this episode of The Funnel, we are joined by two members of the highly successful HubSpot team. Brian Signorelli is a Sales Manager and Rachel Plummer is the Channel Account Manager for Agency Partners at HubSpot's location in Boston, MA.

Hubspot Founders Brian Halligan and Darmesh Shah observed a transformation in how people buy products. Unfortunately, businesses were slow to adapt and those that did found it extremely difficult to manage multiple software platforms to attract new customers. Their vision was to create an all in one sales and marketing platform with all the tools a business would need to transform into a company that aligns sales and marketing with the how the customer purchases products and services.

What is Hubspot ? It is an inbound marketing platform; designed to give the marketer all of the tools he or she needs to be effective at attracting more visitors to their website, turning that traffic into new leads or contacts, and then nurturing those leads into marketing qualified or sales qualified leads. The platform is designed to allow the marketer to do all of his or her work from a single place and also to be able to gather data, report, analyze and close the loop on how inbound efforts translate into new customers, new business, and revenue growth.

However something interesting happened along the way. Hubspot didn’t just create a sales and marketing platform, they sparked a revolution! Hubspot threw out the old sales and marketing playbook and wrote a new one. Hubspot grew 51% in the third quarter of this year. They have 12,500 customers worldwide, up 31% from the previous year.

What’s most exciting to me is the fact that Hubspot practices what they preach. Their sales and marketing teams are an aligned, well-oiled machine producing upwards of 40,000 inbound leads a month. 

We could spend days examining Hubspot from multiple angles. This podcast focuses on their sales playbook. We wanted to find out how they convert leads into happy customers. Hubspot has written a new playbook. Listen as Brian and Rachel discuss HubSpot's sales process with us and how sales & marketing alignment has enabled Hubspot to become the worldwide  leader in their marketplace.

In this episode of The Funnel:

Part 2 of the podcast continues the conversation with Darrell Amy. We discuss why it's important to provide data and sales training to your sales team if you want to sell inbound leads.

In this episode of The Funnel:

Our Guest Darrel Amy dicusses why it's important to provide education and sales training to your sales team if you want to sell more inbound leads. Find us at www. alignment-group.com

In this episode of The Funnel:

There are 7 must haves to make your website an Inbound lead

generation machine.We spend some time diving into all seven. 

 Make 2015 the year you look at website lead generation!

In this episode of The Funnel:

We explore the benefits of sales management training, sales coaching and why it's a must for long term sales success. you can find us at www.alignment-group.com

In this episode of The Funnel:

Why is it so difficult to manage inbound marketing retainers? Because the current slate of project management software available to an inbound marketing agency just doesn't cut it. That sums up the frustration the guys at Guavabox felt when they decided to create DoInbound a project management software built for inbound marketing agencies. In this episode listen in on our conversation with Gray MacKensie, one of the founders of DoInbound and  learn a Little about how they came up the idea of creating their own project management software. Find us at www.alignment-group.com.

In this episode of The Funnel:

When is the last time your sales representative brought in 68 leads in a single day? Inbound marketing rules the day. Find us at www.alignment-group.com

In this episode of The Funnel:

Companies seem to have much better success filling non-sales positions. Why is it so difficult to to find quality salespeople who will succeed in your business? Find us at www.alignment-group.com

In todays episode of The Funnel :

We explore the importance of jump starting your digital foot print. Social media is the new cold call. Without it you are always a step behind the competition. Find us at www.alignment-group.com

In this episode of The Funnel:

We have a conversation with Darrell Amy of Dealer Marketing. The discussion centers around sales 2.0 and how to get your team up and running. This is the new cold calling and should be part of your 2015 sales plan. it's a much more efficient way to generate business and Darrell provides great insight on jump starting the team.