The Funnel Vision Method Podcast

In today’s article, I’m going to share with you how to adapt proven Facebook ad strategies to the unique goals of your business.

So far, in recent articles we’ve covered:

What many people forget when it comes to marketing through Facebook ads, is that the best strategy will vary depending on what it is that you’re trying to accomplish.

When I first started with Facebook Ads, I found a lot of information on running ads but it was extremely difficult to duplicate the results I was reading about for my own business.

In this article, we’ll look a little bit at why that is.

And how to make sure you’re using the right methods to best achieve your goals.

Additionally, I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign …

… we deployed for one of our clients so you can see what’s possible when you implement these Facebook ad strategies.

If your aim is to sell a product, then the single most important thing is that you very precisely target your audience – even to the point of filtering.

Look at it this way: you are paying each time someone clicks on your ad. And as such, you want to try and get as few people as possible to click.

You’re looking for quality clicks! Your ROI is dependent on getting the highest possible percentage of clicks to convert into sales.

So, one thing you need to do is to filter out all of the people who might click on your ad. And then not actually buy anything.

So how might you do this?

One trick will be to make sure you are using the Facebook Ads features to target the users precisely. If you’re selling wedding dresses for example, then you only want to target people who are female and engaged.

The other trick though is to put the price right there in the title. When people see that you’re selling a fitness eBook for $30, then they probably won’t click unless they’re willing to at least entertain the idea of spending that much money on an eBook.

You could even weigh the odds further in your favor by having the book on discount. And available for less, once they load up the page.

Now, if you’re selling a service then you’ll want to focus on implementing the next Facebook ad strategies.

When selling a service, it’s actually more important than you think to capture leads rather than customers.

The more expensive the service you’re going to sell, the more you need to build trust and interest first.

Thus, you’re going to need to be willing to sink a little money upfront in order to invest in future sales and the CLV (customer lifetime value).

To do this, you may want to avoid focusing purely on the types of ads that send people to a website or offer a special promotion.

Instead, try a CPA (cost per action) campaign to get Facebook likes or subscribers. CPA means you’re only paying when someone actually goes through with the action you choose.

Now, if you’re promoting a website then you’ll want to focus on implementing the next Facebook ad strategies.

On the other hand, if your aim is just to spread brand awareness and to get more fans for your website…

… then you need as many people as possible to click on your ad.

The same is true if you have a sales funnel that you’re very confident in.

Now you still want to target your ad but at the same time, you want to do everything you can to get people to click on it…

…because that’s where you’ll start seeing impressions and converting visitors to leads.

In this case, you certainly wouldn’t want to mention the price. And you may even try being purposefully vague in order to get people to respond out of curiosity.

Then again, if your ad is intended to build Facebook page likes, you’ll probably be using CPA (Cost Per Action).

Again, this means you’re only paying when someone actually goes through with the action of liking the page…

… meaning you can change your strategy entirely once again.

Now, if you’re promoting for a local business then you’ll want to focus on implementing the next Facebook ad strategies.

For local businesses, the key metric for targeting is of course going to be local. If you have a local store or office, then there’s no point in advertising to other countries unless you’re able to deliver there!

It will be worth setting up some kind of order form or eCommerce store if you want to make the most from Facebook Ads.

The good news is using local targeting will help you avoid direct competition with the huge players, like Amazon.

Local businesses are about building personal relationships with their audiences – whether you’re a hair salon or a restaurant.

To conclude, there’s no ‘one size fits all strategy’ when it comes to implementing Facebook ad strategies specifically for your business.

Be sure to think it through and to tweak the variables so that you maximize your ROI and not just clicks! And this is where this FREE case study comes in….

Here, you’ll learn our Proven Facebook Ads Formula, that’s working for our clients in various industries as I write this.

Most importantly, you’ll see how to apply our formula with your own campaign, your own page and your own brand.

You’ll learn the ‘what’ but also the ‘how’ and the ‘why’. Ultimately, when you properly implement our formula, you’ll learn how to generate fans, followers and turn them into excited customers!

… on how our clients are cashing-in on the power of Facebook’s advertising platform, big time!

More importantly, how you can too. Click here to download your FREE case study now!

Eric Dahl is the owner of Dahl Integration Marketing. Author of the Funnel Vision Method and Creator of the Funnel Vision Method Masterclass. He’s also a World-class Sales Professional, Digital Marketer Certified Funnel Expert, Automated Marketing System and Funnel specialist.

He created Dahl Integration Marketing, LLC to help Entrepreneurs world-wide get leads, clients, patients and referrals systematically. So they can finally realize their dream incomes predictably... without the costly guesswork and technical challenges.

For more information about the Funnel Vision Method and how you can implement it to grow your business easier and faster visit www.dahlim.com.

The post Facebook Ad Strategies appeared first on Dahl Integration Marketing.

In today’s article, I’m going to share with you top tips to advertise on Facebook effectively that my team and I have learned…

… while running numerous Facebook campaigns in different niches, even narrow niches like Straps.

Here’s what Douglas Foster, Co-owner of Strapworks.com, one of the leaders in the Strap industry, had to say about us…

“I’ve been working with Eric Dahl with Dahl Integration Marketing for several years. He’s does an excellent job in taking our marketing to a new level online and offline. And has done a great job of helping us understand what he is doing and how our money is spent.

I trust Eric Dahl completely. He’s been a very valuable individual to our company and I recommend anybody use his services.”

So far, in recent articles we’ve covered:

Additionally, I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign strategy we deployed for one of our clients so you can see what’s possible when you implement these strategies.

Let’s dive in right now and explore the top tips to advertise on Facebook effectively.

One of the top tips to advertise on Facebook effectively is to make sure you’re being straightforward and honest about your offer.

This way, only people potentially interested in buying from you or ordering from you will click the ad.

Remember, Facebook ads are ‘PPC’ or ‘Pay Per Click’ and even if people don’t actually click on your ads, you’ll still be getting free exposure and thereby increasing your brand visibility.

Facebook also allows you to target your ads by filtering who sees them based on their age, sex, location and interests.

The stricter you are with these requirements, the more successful you’ll be at implementing these top tips to advertise on Facebook.

Think about your ‘dream’ target audience and make sure they’re the ones who see your advertising.

While you want to avoid getting everyone to click indiscriminately, you do also want to ensure that as many people see your ads as possible.

Even when you’re not selling to someone, letting them see your ad will help to build visibility!

So to that end, try using headlines that garner attention – whether that means they make a bold statement, or they just get people a little curious about something. The same goes for your images.

Try to use images that draw the eye. Images of people have been proven by studies to get more attention. And will help you implement these top tips to advertise on Facebook!

In our politically correct world, we are often taught not to stereo type. And not to assume things about people based on small amounts of information.

When it comes to advertising though, small amounts of information are all we have and so we have to stereotype.

Case in point, if you’re selling a book on bodybuilding then you might be aware that there are some female bodybuilders out there. But you know what?

I’m stereotyping here, but I believe there are more male bodybuilders. So, it’ll make more sense for you to target guys.

When using Facebook as a user, try to be a little conscious of the ads that show up and how they impact you. Are they frustrating or potentially something you might click? Is this something you could do yourself?

While we all want to be unique, often the best strategy when it comes to marketing is just to see what is working and then to emulate it.

There’s no reason you can’t do the precise same thing and get the precise same results. Think of it as inspiration!

To get the most from Facebook ads, you need to try different combinations of filters, wording, images and more. Don’t be afraid to experiment then to find the winning combo.

Facebook ads should be just one part of your Facebook advertising strategy. Combine this with a consistent social media campaign and make sure you have a Facebook page with regular posts.

If you’re going to pay for a Facebook ad, then you might as well pay for the design and make the most you can from those ads.

You can find good designers relatively inexpensively. Ultimately, this will make a big difference in your clicks and conversions.

And this is where this FREE case study comes in.

Here, you’ll learn our Proven Facebook Ads Formula, that’s working for our clients in various industries as I write this.

Most importantly, you’ll see how to apply our formula with your own campaign, your own page and your own brand. You’ll learn the ‘what’ but also the ‘how’ and the ‘why’.

Ultimately, when you properly implement our formula, you’ll learn how to generate fans, followers and turn them into excited customers!

Go download the FREE case study now while its available because you’ll learn insider information…

… on how our clients are cashing-in on the power of Facebook’s advertising platform, big time!

More importantly, how you can too. Click here to download your FREE case study now!

Eric Dahl is the owner of Dahl Integration Marketing. Author of the Funnel Vision Method and Creator of the Funnel Vision Method Masterclass. He’s also a World-class Sales Professional, Digital Marketer Certified Funnel Expert, Automated Marketing System and Funnel specialist.

He created Dahl Integration Marketing, LLC to help Entrepreneurs world-wide get leads, clients, patients and referrals systematically. So they can finally realize their dream incomes predictably... without the costly guesswork and technical challenges.

For more information about the Funnel Vision Method and how you can implement it to grow your business easier and faster visit www.dahlim.com.

The post Top Tips To Advertise On Facebook Effectively appeared first on Dahl Integration Marketing.

In today’s article, I’m going to talk about how to properly profile who your buyer is with the Customer Avatar so you can create a better advertising campaign that’ll result in more sales. 

You’re not just profiling your target customers’ basic demographics such as age, sex and location, like we did in the previous article.

So far, in recent articles, we’ve covered:

Instead, we need to take that basic demographic information and go deeper!

We need to dive deep into your target customers’ likes, dislikes, who they hang out with, where they frequent (places, recreation, etc.) and more.

It’s an entire ‘biography’ written as if your Customer Avatar is a real person, because they are.

Or more specifically, a collection of like-minded people based on their likes and hobbies.

This means it’s necessary to categorize your ‘Customer Avatar’ in terms of their age, sex and location.

So how do you do that?

In order to create this ‘biography’, you need to know your ideal customer to the point that it’s like you live inside their mind.

You have to understand what they want to spend their money on, where they’ll be at any given time (online or offline) and what they’ll be likely to search for.

This is how you really sell.

This is where having a clear mission statement pays off because you’ll better communicate your message in a way that your audience can relate.

If they relate and identify with your message you stand a better chance of winning them over.

They’ll most likely become your long-term customers with an even longer ‘lifetime customer value’.

These people will believe in your product and services so much they’ll buy from you again and again!

That means they’re the ones you want to advertise to in order to get the very best ROI in the long-term.

One click can lead to multiple sales over time! Now some of this is likely to involve a little experimentation and guess work…

… but it’s worth it because one campaign is all it takes to take your business to new levels of success!

By the way, I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign strategy we deployed…

… for one of our clients so you can see what’s possible when you implement these strategies.

For example, if you’re a wedding dress shop and you’re targeting women in a certain area who are engaged…

… you’ll probably have some success…

What is the average income of your buyer?

Are these budget dresses, or are they premium, luxury dresses?

Next, think about the style. Are these ‘shabby chic’?

Are they classic?

Are they punk?

If the people who buy your dresses like shabby chic…

… then what else might they enjoy?

Perhaps they love Pinterest, boutique shops and indie rock?

Anyway, the point is:

Using this additional information, you can make some educated guesses about who’ll like your dresses. And get only those people to see your ads.

Maybe people who like your dresses, also like Coldplay?

Sure, by targeting people who like Coldplay, you have now drastically reduced your potential audience.

And a much smaller number of people will see your ads.

It’s very important to understand that your objective is NOT to have just anyone see your ads.

Your objective is to get the right people to see your ads.

When the wrong person clicks on your ad, it’s a bad thing because you just wasted money on that click!

In this example, it’s better to get very specific and target the right person with a bigger income – that way you have a chance to be successful!

And this is where this FREE case study comes in.

Here, you’ll learn our Proven Facebook Ads Formula, that’s working for our clients in various industries as I write this.

Most importantly, you’ll see how to apply our formula with your own campaign, your own page and your own brand.

You’ll learn the ‘what’ but also the ‘how’ and the ‘why’. Ultimately, when you properly implement our formula, you’ll learn how to generate fans, followers and turn them into excited customers!

… on how our clients are cashing-in on the power of Facebook’s advertising platform, big time!

More importantly, how you can too. Click here to download your FREE case study now!

Eric Dahl is the owner of Dahl Integration Marketing. Author of the Funnel Vision Method and Creator of the Funnel Vision Method Masterclass. He’s also a World-class Sales Professional, Digital Marketer Certified Funnel Expert, Automated Marketing System and Funnel specialist.

He created Dahl Integration Marketing, LLC to help Entrepreneurs world-wide get leads, clients, patients and referrals systematically. So they can finally realize their dream incomes predictably... without the costly guesswork and technical challenges.

For more information about the Funnel Vision Method and how you can implement it to grow your business easier and faster visit www.dahlim.com.

The post The Customer Avatar appeared first on Dahl Integration Marketing.

In today’s article, I’m going to talk about how to establish basic demographics for Facebook ad targeting.

So far, in previous articles, we’ve covered:

If you’re going to have a successful PPC campaign, then one of the single most important things to have in mind is your target demographic.

In other words, you need to be sure that you’re showing your ads to the right people in order to ensure viewers are going to convert into buyers. Otherwise, you’re just wasting your money.

To illustrate the importance of establishing your target demographic, take a look at what Joel Rimmer had to say.

He’s the client we feature in our case study (which you can download here for FREE). He told me candidly about the experience he had with a new customer he brought in from his Facebook Ad campaign:

 “She would have never come to us. We would have never gathered that customer, had she not seen our promotion…

…She had never bought from us before. It was her first time in the store and she left a happy customer.

We gathered a customer for life from that one experience. And we have many others like that.”

…right from the beginning!

You give yourself the best chances when you can successfully put the right offer in front of the right audience, like Joel did in this example.

Remarkably, our clients continue to show us that making the leap from offline advertising to online can result in explosive growth for your business, moving forward.

That is, if you implement proven Facebook ad formulas like Joel. That’s why I believe Facebook can work for you, too.

I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign strategy we deployed for Joel.

Who buys the products or services that you sell?

Are they young or old?

Do they have big incomes or small ones?

To a large extent, this will be obvious….

For instance, if you’re selling appliances like Joel, you can safely assume that your target demographic is female and married.

Facebook ad targeting is where Facebook really shines, because it allows you the ability to show ads with the precision of a surgeon.

Another example, using Facebook Ads, a Financial Planner can show ads to certain people in a particular income bracket, locally!

In other cases, the demographic might be national or international. Or it may be that the audience just isn’t so obvious.

So, what can you do to make sure that you’re targeting the right person?

One way to do this is with a little market research. You can look at the metrics of who has bought from you so far, for example.

Or you can simply survey your visitors.

Who is it that buys from you?

What products do they prefer?

You may just be surprised by the answers sometimes!

You can also ascertain a fair amount by looking at your own web stats.

If you have Google Analytics set up on WordPress you can see what people are searching.

Also, the location they’re coming from and even how long each person stays on your site.

Which of your visitors are looking for your products?

What are they searching for?

And who is the most engaged?

You can even use Google Analytics to set up goals…

…thereby, looking at which visitors end up on your ‘thank you for ordering’ page.

Remember, if you’re going to have a successful PPC campaign, then one of the single most important things to have in mind is your Facebook ad targeting.

And choosing the right demographics goes along way! In other words, you need to be sure that you’re showing your ads to the right people in order to ensure viewers are going to convert into buyers.

Otherwise, you’re just wasting your money…

…And this is where this FREE case study comes in. Here, you’ll learn our Proven Facebook Ads Formula, that’s working for our clients in various industries as I write this.

Most importantly, you’ll see how to apply our formula with your own campaign, your own page and your own brand.

You’ll learn the ‘what’ but also the ‘how’ and the ‘why’. Ultimately, when you properly implement our formula, you’ll learn how to generate fans, followers and turn them into excited customers!

… on how our clients are cashing-in on the power of Facebook’s advertising platform, big time! More importantly, how you can too.

Click here to download your FREE case study now!

Eric Dahl is the owner of Dahl Integration Marketing. Author of the Funnel Vision Method and Creator of the Funnel Vision Method Masterclass. He’s also a World-class Sales Professional, Digital Marketer Certified Funnel Expert, Automated Marketing System and Funnel specialist.

He created Dahl Integration Marketing, LLC to help Entrepreneurs world-wide get leads, clients, patients and referrals systematically. So they can finally realize their dream incomes predictably... without the costly guesswork and technical challenges.

For more information about the Funnel Vision Method and how you can implement it to grow your business easier and faster visit www.dahlim.com.

The post Facebook Ad Targeting: Demographics appeared first on Dahl Integration Marketing.

In today’s article, I’m going to talk to you about the 3 elements you’re going to have in place before you can ever be successful with Facebook Ads (any advertising for that matter).

So far, in previous articles, we’ve covered:

If you said a Facebook account, you’re only like .01% right! The problem is, most businesses…

… think, to be successful, is just a matter of just getting their name out there.

They think if I just spend enough money on Facebook ads, throw enough ads out there, I’ll eventually capture my audience’s attention and they’ll do business with us! 

So, they spend thousands upon thousands of dollars on ad spend, but when the smoke clears, the needle never moved.

Not even an inch.

And that’s typically when they tell me Facebook ads don’t work for “my business, we’re too special.” 

One of the reason’s Joel Rimmer, one of my clients, was able to be successful out of the gate, within 7 days of launching his campaign…

Is because he and his team took the time to develop these 3 elements, working behind the scenes, to bolster their results in tandem with the campaign itself:

One, you need a strong brand.

Joel’s business had been around for 80 years. A business doesn’t survive that long without a strong brand!

Two, you need a blog that encapsulates your brand. This isn’t about gorgeous graphics or whatever.

Joel’s blog wasn’t anything special in terms of design but it did an incredible job at communicating their message in a way that’s attractive to their audience.

Lastly, you need a product or service to sell. In other words, an offer that your audience can get excited about!

If you’re going to use any type of advertising, then you of course need something that’s worth advertising!

I repeat, the offer you’ll be advertising needs to be compelling and exciting enough that your audience wants it.

Surprisingly, most businesses don’t take the time necessary to make sure their message is outstanding, so their brand falls flat on deaf ears.

There’s too many businesses advertising online now so average just isn’t going to cut it anymore!

I asked Joel his thoughts on our process implementing the Proven Facebook Ad Formula. And here’s what he said,

“Eric has really helped us integrate new social media, email marketing and digital marketing strategies.

There are many avenues to promote and market your business. And it’s hard as a business owner to know which way to go…

…where to spend your advertising dollars…

 …and we know that we need to promote….

 The world’s been changing. The old ways of marketing are

definitely changing. The newspaper, radio and television.

 And digital is where…

 …for our business and most businesses…

 …where a lot of people are getting information is online…

 …where they are researching products.

 And we need to redo the way we market and how we promote our business so that people in our market understand what we have to offer and why they should do business with us.”

Are you getting this?

I agree what Joel said is true, don’t you?

The good news is that with all the changes comes a lot of opportunity. Our clients continue to show us that making the leap from offline advertising to online can result in explosive growth for your business, moving forward.

That is, if you implement proven Facebook ad formulas like Joel. That’s why I believe Facebook can work for you, too.

I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign strategy we deployed for Joel.

OK, let me take you through the steps that’ll help you get the most out of your brand, website and product or service.

Let’s get started: by choosing a niche.

If you already have a niche and your brand, blog and product or service is well established… then you may be tempted to skip this.

However, my advice would be don’t: we’re going to be covering some fairly advanced concepts here. And you might decide that you actually want to reconsider your current strategy once you’ve thought it through…

Your niche is your subject matter. This is the topic you’re going to be tackling with your blog.

Therefore, the niche is also the industry you’re product or service fits.

For example, you might decide your niche is going to be fitness. That your product is going to be barbells.

The two inform each other because you wouldn’t want to have a website about sewing and sell barbells from there!

More importantly, this also informs your audience because you’ll be targeting people who like to workout with barbells.

For example, you might target men interested in fitness between the ages of 25-35.

Alternatively, you might go the opposite route and focus on women, the elderly or even teenagers interested in fitness.

Ultimately, the whole point of a ‘niche’ is to find subject matter and products or services that’ll have relative niche appeal.

In other words: something that isn’t going to interest everyone.

This is important because it’ll allow you to focus your resources on a smaller group.

Moreover, you’ll spend less on advertising because you’ll have a clearer value proposition that’ll attract your target audience in droves.

Facebook Ads use a PPC format. PPC stands for ‘Pay Per Click.’ Essentially, PPC tells us we’re paying each time someone clicks on your ad.

The amount you pay is related to the maximum budget you set, when you create a campaign.

Plus, the number of other advertisers targeting the same audience with their ads.

Interestingly, when two advertisers both have ads targeting the same audiences on Facebook, they’ll enter a bidding war.

Precisely, the advertiser with the highest maximum ad spend wins. And will pay the smallest amount needed to beat the competition!

For example, if there are two advertisers trying to advertise to the same audience.

Advertiser A has a 20-cent maximum bid and advertiser B has a 50-cent maximum bid…

… Advertiser B will win and will pay 21cents for each click.

The more popular a niche, the more you’ll pay to have your ad shown there.

Make sense?

Again, the more popular a niche, the more competing products or services you’ll have to contend with.

No doubt your audience has seen thousands of barbells in their time.

However, has your audience seen a barbell set aimed specifically at women, with a more feminine design?

Has your audience seen a barbell aimed specifically at older people with stiffer joints?

By going niche, you can solve a more specific problem and be the best choice for a particular person.

This is better than trying to be the generic choice for everyone.

Pick a popular niche and then hone in on the specific demographic within that niche – the niche within the niche.

Of course, you also need to think about what topics you know well…

…what topics you’re willing to write about and what topics you’re passionate about.

Trust me: if you try and sell a product or service you have NO passion for, you’ll be making business much harder for yourself.

Make Sure Your Brand and Facebook Page Align So You ONLY Attract Hot Buyers

As you can see, the best strategy is NOT to try and appeal to everyone but to try and hone in on a very specific type of buyer.

Almost there, you now need to consider one more aspect before you can go about launching your Facebook advertising campaign:

That’s your Facebook Page.

And in order to create a great Facebook Page, you’re going to need to think carefully about your brand.

Brand is incredibly important in every aspect of internet marketing and especially when it comes to social media marketing.

That’s because your brand embodies the message you communicate what your business is all about to your target audience.

Ultimately, your brand builds trust and authority with your audience so people want to follow you.

Remember: we’re targeting a specific audience.

You want the right kind of person to know instantly that yours is a brand they should be interested in.

That they should buy your products and services. A strong brand has that kind of effect on people.

A strong brand doesn’t mean fancy logos and graphics.

Instead, a strong brand communicates what your brand is all about…

… in a way that is subtle and simplistic.

One way to communicate this, is to think about what your company’s mission statement is and what you want to accomplish.

For instance, let’s say you’re selling barbells to women: What’s your mission statement?

What’s the philosophy you want all your products and services to follow?

Perhaps it’s power and beauty?

So, you need to communicate a message that evokes a sense of power and beauty.

And if you get this right, then your brand should instantly appeal in a very visceral way, to certain members of your audience.

Your Facebook Page needs to incorporate words and images that align with your brand.

It needs to look professional if you’re going to have any chance of building trust with your audience.

And you want people to assume that your products and services will be of equally high quality.

Once you have a logo you’re pleased with, you want to keep colors, fonts and other graphics consistent across all of your social media accounts.

It’s important that your social media accounts have the same brand name, the same logo, the same color palette and the same types of content.

This brand consistency will help your audience better understand what your business is all about.

And whether they should be interested in what you have to offer.

Furthermore, it’ll enhance your professionalism because you’ll have a clear and polished image your audience will feel comfortable responding to.

Now that you’ve identified your mission statement, chosen a good niche to enter into and have a clear brand identity…

… the next step is to establish basic demographics for Facebook Ad targeting.

If you’re going to have a successful PPC campaign, then one of the single most important things to have in mind is your target demographic.

In other words, you need to be sure that you’re showing your ads to the right people in order to ensure viewers are going to convert into buyers.

Otherwise, you’re just wasting your money. And this is where this FREE case study comes in.

Here, you’ll learn our Proven Facebook Ads Formula, that’s working for our clients in various industries as I write this.

Most importantly, you’ll see how to apply our formula with your own campaign, your own page and your own brand.

You’ll learn the ‘what’ but also the ‘how’ and the ‘why’. Ultimately, when you properly implement our formula, you’ll learn how to generate fans, followers and turn them into excited customers!

Go download the FREE case study now while its available because you’ll learn insider information…

… on how our clients are cashing-in on the power of Facebook’s advertising platform, big time!

More importantly, how you can too. Click here to download your FREE case study now!

Eric Dahl is the owner of Dahl Integration Marketing. Author of the Funnel Vision Method and Creator of the Funnel Vision Method Masterclass. He’s also a World-class Sales Professional, Digital Marketer Certified Funnel Expert, Automated Marketing System and Funnel specialist.

He created Dahl Integration Marketing, LLC to help Entrepreneurs world-wide get leads, clients, patients and referrals systematically. So they can finally realize their dream incomes predictably... without the costly guesswork and technical challenges.

For more information about the Funnel Vision Method and how you can implement it to grow your business easier and faster visit www.dahlim.com.

The post Facebook Ads: Choose A Profitable Niche appeared first on Dahl Integration Marketing.

“Eric, should I be advertising on Facebook?”

And when they ask me this, I can tell they’re overwhelmed because social media today is all encompassing…

There’s just so many options to choose from. Sadly, you can’t do it all. There’s not enough money or time to master every social media platform available.

Social Media is one of the biggest tools that business owners have to promote their brands.

It’s a particularly direct, targeted and personal means to connect with an audience. It lets you do this in a way that is persuasive, prevalent and purposeful.

And it allows you to create a real synergy between your marketing and your website or blog.

…his business had already experienced a lot of success advertising in traditional mediums such as television, radio and the local newspaper.

However, he started to see a gradual drop off in effectiveness of their traditional marketing and advertising methods.

His business was 80 years old at the time, so they had seen it all. Joel knew it was time to take some of the advertising budget online but didn’t know exactly what was involved.

He felt frustrated and overwhelmed with all the different online advertising and marketing options.

Like you, he was overwhelmed with all the hundreds of supposed marketing experts and various advertising platforms touting their services as the best thing since sliced bread.

He hired my team and I to build them an online promotion which achieved a 122% return on his Facebook ad campaign, in only 7 days after launch …

That’s why I believe advertising on Facebook can work for you, too. And FAST!

I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign strategy we deployed.

So, when it comes to social media marketing, nothing beats advertising on Facebook.

…Facebook is not only the biggest social media network by far…

…It’s also the best suited to marketing with the widest selection of highly powerful tools.

And the most data for you to use to find the right audience. Whereas other social media sites provide occasional distractions, Facebook has become one of the main reasons we go online.

PERIOD.

Its users outnumber the population of any country on Earth.

Members are more engaged than any other site on the internet.

Specifically, there are over 1.71 billion active Facebook users today, which is a 15% increase year over year. This means that Facebook is still growing, despite naysayers.

Every single day, these users generate over 4.5 billion likes.

On mobile alone, there are 1.57 billion active users.

Five new profiles are created every single second and 300 million photos are uploaded daily.

The average time a user spends on Facebook per visit is 20 minutes. For American’s it is twice that.

All these statistics paints the picture that Facebook has become a huge part of all of our lives. It’s a cultural phenomenon!

At a party, you’re just as likely to ask for a stranger to look you up on Facebook, as you are their cell number.

Facebook is used to plan weddings, to organize parties, to share holiday photos and to catch up with old friends. Even employers use Facebook to conduct background checks on future employees.

What does this mean for you, as a business owner? It means, if you want to find a channel that allows you to connect with a gigantic and huge audience…

… then Facebook is the best place to do that!

In short: if someone has internet access, then there’s an extremely high chance you’ll find them on Facebook.

If they don’t?

Well, in this digital era, they’re not a particularly qualified lead to begin with!

What Every Business Wants To Know About Advertising On Facebook

But what’s really great about advertising on Facebook, is that it gives you the tools to reach your audience directly.

Better yet, it gives you the tools to reach a specific sub-section of that audience.

Thereby, giving you the power to connect with EXACTLY the right kind of person desiring your product or service.

Facebook, arguably, better than any other platform, allows you to convert your audience to leads, to customers, to brand evangelists…

…while keeping them highly engaged with your brand along the way.

Facebook Ads are one of the most effective ways to do this, allowing you to hone in on precisely the type of person that’ll want to buy your products or services.

What’s more, Facebook allows you to do so in a manner that lets you tightly control your spending.

Ensuring your advertising falls within budget and that you can scale it as you grow your business.

… growing your business more effectively and quickly than ever before. However, like any tool, Facebook Ads is only as effective as the person using it.

The campaign you design is what’ll ultimately impact your success or failure.

And this is where this FREE case study comes in.

Here, you’ll learn our Proven Facebook Ads Formula, that’s working for our clients in various industries as I write this.

Most importantly, you’ll see how to apply our formula with your own campaign, your own page and your own brand.

You’ll learn the ‘what’ but also the ‘how’ and the ‘why’. Ultimately, when you properly implement our formula, you’ll learn how to generate fans, followers and turn them into excited customers!

… on how our clients are cashing-in on the power of Facebook’s advertising platform, big time! More importantly, how you can too. Click here to download your FREE case study now!

Eric Dahl is the owner of Dahl Integration Marketing. Author of the Funnel Vision Method and Creator of the Funnel Vision Method Masterclass. He’s also a World-class Sales Professional, Digital Marketer Certified Funnel Expert, Automated Marketing System and Funnel specialist.

He created Dahl Integration Marketing, LLC to help Entrepreneurs world-wide get leads, clients, patients and referrals systematically. So they can finally realize their dream incomes predictably... without the costly guesswork and technical challenges.

For more information about the Funnel Vision Method and how you can implement it to grow your business easier and faster visit www.dahlim.com.

The post Advertising On Facebook appeared first on Dahl Integration Marketing.

All the tips we’ve covered in previous articles can help you monetize your email list. However, an email list is an asset in itself.

So far, in recent articles we’ve covered:

1. Build an Email List for Effortless Business Growth, click here to catch up.

2. Email Autoresponder Set-Up for Massive Email List Growth, click here to catch up.

3. E-mail List Growth Strategies, click here to catch up.

4. Elements of Profitable Email, click here to catch up.

5. Monetize Your Email List, click here to catch up.

There are advanced ways to monetize your email list. Did you know an email list can help you generate income without you even relying on having a specific product or service to sell? For instance, you can sell your email list. Just make sure, if you do plan to sell your email list…

… that you’ve gotten permission from your subscribers upfront.

Roughly, you can expect to earn 30-50 cents per entry for only collected names and e-mail addresses. Or 1-2 dollars for more complete data. 

You can send paid sponsored e-mails called solo ads or sell just a portion of your e-mail list.

If you collect detailed data you can always sell the details of those subscribers that aren’t a good fit for your business. You might even be able to sell your email list and continue using it yourself…

…these are all considerations.

Finally, if you don’t have a product or service of your own…

… but you still want to make money from an email list, affiliate marketing is always another viable option. I examine affiliate marketing in-depth here.

So, there you have it: you now have all the knowledge you need to deploy these advanced ways to monetize your email list. It might seem like a lot to take in but don’t worry: this is something you’ll ‘learn on the job’.

…so, don’t put it off any longer!

If you’re enjoying the content so far and you’d like to take the guesswork out of growing your business online, then click here to get the ultimate shortcut.

Eric Dahl is the owner of Dahl Integration Marketing. Author of the Funnel Vision Method and Creator of the Funnel Vision Method Masterclass. He’s also a World-class Sales Professional, Digital Marketer Certified Funnel Expert, Automated Marketing System and Funnel specialist.

He created Dahl Integration Marketing, LLC to help Entrepreneurs world-wide get leads, clients, patients and referrals systematically. So they can finally realize their dream incomes predictably… without the costly guesswork and technical challenges.

For more information about the Funnel Vision Method and how you can implement it to grow your business easier and faster visit www.dahlim.com.

The post Advanced Ways to Monetize Your Email List appeared first on Dahl Integration Marketing.

The number one way to monetize your email list is by promoting your products and services regularly in each e-mail.

So far, in recent articles we’ve covered:

1. Build an Email List for Effortless Business Growth, click here to catch up.

2. Email Autoresponder Set-Up for Massive Email List Growth, click here to catch up.

3. E-mail List Growth Strategies, click here to catch up.

4. Elements of Profitable Email, click here to catch up.

Your objective is to motivate your subscribers to go from loyal readers, to buyers and finally repeat buyers…

…The first purchase requires a little ‘nudge’. I refer to this first purchase offer as a ‘trigger offer.’ To learn more about how to convert your subscribers into customers quickly and efficiently, see my Funnel Vision Method book here.

It’s been proven time and time again that once someone has bought from you once, they become much more likely to do so again in the future. And it doesn’t matter if their first purchase is 1 cent.

The reason for this phenomenon has to do with a subtle psychological shift in their relationship with you. Specifically, providing the first purchase is a great experience. They’ll have to overcome any uncertainty they have about doing business with you.

This makes purchasing more expensive products and services from you easier. Also, their order details will likely be saved with your checkout system. And buying again will require much less of a psychological hurdle as a result.

So how do you give that little ‘nudge?’ In result, making first time buyers out of your new subscribers so you rapidly monetize your email list.

Calls to Action

The most important factor in your strategy here is your call to action. That is, each email that sells your product or service needs to have an offer with clear instructions on how to claim it. An example might sound something like this:

But why wait? Click PRE-ORDER now and you can be among the first to take advantage of this great offer!

Or

See why so many customers choose COMPANY/PRODUCT NAME. Click BUY now and get your hands on this fantastic product/service!

Included in your call-to-action should be a direct link to your checkout page. A checkout page designed to make it easy for people to enter their details and purchase.

Remember: everyone on the internet is in a hurry and trust is a big issue. These are big ‘barriers to sale’ that prevent people from making impulse purchases. It’s your job to remove these barriers so you can monetize your email list easily and quickly.

For instance, the ‘Buy with One Click’ button on Amazon. When you think back to your own Amazon shopping history…

… can you remember buying as a result of this 1-click button?

Another ‘barrier to sale’ when it comes to email marketing (actually any form of sales) is our fear of loss. Put simply, humans are psychologically programmed to be more averse to losing things than they’re to gaining them.

For instance, some concern’s your subscribers might share preventing them from acting on your offers might be:

Is this transaction secure?

What if the product is of poor quality?

What if I regret buying this item?

Your job is to remove the element of risk and doubt for your subscribers to buy quickly and easily. Therefore, you monetize your email list effortlessly. One way to accomplish this is to offer a free trial. Another, more common strategy, is to offer a 100% money back guarantee.

While that may seem like a risk to you…

… it’s important to remember that people very rarely request their money back. And even if they do, the increase in sales that a guarantee can earn you, will often make up for any loss.

To increase the likelihood of your promotion being successful ‘build anticipation’ for upcoming products, events and services. You do this by releasing pre-content to educate your subscribers about the promotion several days before you run it.

Plus, let your e-mail list feel like real ‘insiders’ by giving them news of your promotion before you announce it via other channels (like Facebook). And then offer your subscribers discounts and special offers…

… or even the chance to get involved in the creation/naming of your new products and services.

Special offers are fantastic because they have a limited time-frame which encourages people to act impulsively. Remember, emotion is much more likely to drive sales than logic. And emotion is impulsive! Kind of like the peanuts you bought, last minute upon checkout, at the store yesterday.

You don’t think about it, you just buy quickly! Special offers give your subscribers the ‘excuse’ they need to convince themselves to buy now. On impulse! Rather than to wait and reflect on whether they ‘really need’ your product.

Don’t let them mull your offers over! Give them every incentive possible to buy immediately. 

Another helpful tip is to encourage feedback and to interact with your subscribers when you email them. Letting your subscribers feel involved will make them much more loyal to your brand.

That’s why platforms like Kickstarter are so successful. A community is an incredibly powerful marketing tool for any business…

… so, do whatever you can to nurture one. It’ll make it that much easier to monetize your email list!

Most importantly, remember your value proposition. Remember what your product/service means to your subscribers. You want to sell the sizzle not the steak. In other words, you want to express the benefits of using your products or services by using compelling, narrative copy that paints a picture.

You don’t sell hats, you sell warm heads and stylish looks!

To conclude, communicating your value proposition in your copy…

…and making it easy for your subscribers to act on great offers is the key to successfully monetize your e-mail list! If you’re enjoying the content so far and you’d like to take the guesswork out of growing your business online, then click here to get the ultimate shortcut.

Eric Dahl is the owner of Dahl Integration Marketing. Author of the Funnel Vision Method and Creator of the Funnel Vision Method Masterclass. He’s also a World-class Sales Professional, Digital Marketer Certified Funnel Expert, Automated Marketing System and Funnel specialist.

He created Dahl Integration Marketing, LLC to help Entrepreneurs world-wide get leads, clients, patients and referrals systematically. So they can finally realize their dream incomes predictably… without the costly guesswork and technical challenges.

For more information about the Funnel Vision Method and how you can implement it to grow your business easier and faster visit www.dahlim.com.

The post Monetize Your Email List appeared first on Dahl Integration Marketing.

So far, in recent articles we’ve covered:

1. Build an Email List for Effortless Business Growth, click here to catch up.

2. Email Autoresponder Set-Up for Massive Email List Growth, click here to catch up.

3. E-mail List Growth Strategies, click here to catch up.

The overriding goal of your e-mails should be consistent with your blog posts and other content. Specifically, you want to provide real value in your content. Value that helps build the relationship and trust between you and your subscribers.

Value is a very abstract concept. But what it boils down to is offering content providing useful and actionable advice for your subscribers. Also, the best content is delivered in a way that’s entertaining.

In other words, your content has to be useful, actionable and entertaining for your content to gain any traction with your subscribers. To achieve this, consider the 4 elements of profitable email:

For instance, a B2B audience will expect a more professional tone than a teenage video gamer audience. That said, remember, e-mail is the method most of us still use to stay-in-touch with family and friends.

And we generally expect a more conversational tone as a result. Write your copy to sound as though you’re talking to a friend. This way, you’re taking advantage of the more personal format of an email versus a blog post.

Having this familiar-sounding tone will help you build trust with your subscribers.

This is just an unfortunate fact of life. We’re all busy so brevity is extremely important. You need to take this into account when you write your email copy. Remember, your subscribers have a thousand other things on their plate. Get to the point quickly.

Or tease the value of your message early in the email.

If you want people to read your content then you need to put a unique spin on it. For instance, you can provide exclusive information, in-depth guides, powerful tips and stimulating debates.

Remember, these people have asked for more of your content so give them the VIP treatment. Make sure they’re getting your very best stuff. Of course, you also want your content to be well-written.

… so, make yours stand out.

Now you might be expecting me to list a number of ‘tricks’ you can use to get people to open their e-mails here. Many ‘gurus’ advise writing subject lines with ‘Re:’ in the subject line so people think they’re responses to previous e-mails.

Others might advocate asking for the reader’s ‘help’ with something. Do these strategies work in getting people to open e-mails? Sure, they do. But they also frustrate and aggravate readers. These approaches can damage any trust you’ve built.

And they can ‘turn off’ your subscribers from opening future e-mails. So, what do you do instead?

Simple: you use compelling subject lines that describe the value of the content within. This is just the same as writing titles for your blog posts. When you can tell your subscribers what you’re offering…

… why they should listen.

Eric Dahl is the owner of Dahl Integration Marketing. Author of the Funnel Vision Method and Creator of the Funnel Vision Method Masterclass. He’s also a World-class Sales Professional, Digital Marketer Certified Funnel Expert, Automated Marketing System and Funnel specialist.

He created Dahl Integration Marketing, LLC to help Entrepreneurs world-wide get leads, clients, patients and referrals systematically. So they can finally realize their dream incomes predictably… without the costly guesswork and technical challenges.

For more information about the Funnel Vision Method and how you can implement it to grow your business easier and faster visit www.dahlim.com.

The post Elements of Profitable Email appeared first on Dahl Integration Marketing.

Specifically, there are 4 strategies that’ll drastically help your email list growth efforts.

So far, in recent articles we’ve covered:

1. Build an Email List for Effortless Business Growth, click here to catch up.

2. Email Autoresponder Set-Up for Massive Email List Growth, click here to catch up.

Now you have your sign-up form in place. Consequently, you’re able to collect emails and send them out. That’s great. But simply having your sign-up form on the page isn’t enough to get people clamoring to subscribe.

You need to really work at it! So how do you go about actually getting people to sign up?

The single most important strategy to ensure email list growth is to give your audience an irresistible offer for signing up. In other words, you have to tempt or bribe people to share their email addresses with you by offering them something irresistible in return.

I call these irresistible offers lead attractors because that’s what they’re designed to do. That is, attract ideal leads for your business. My favorite lead attractor is a free report. Free reports are very effective at getting people to sign up for email lists.

Because they offer real value to the visitor but don’t cost you much to create. A report is a digital product so production costs are minimal. And you can automate delivery so you don’t need to manually send anything out.

For this to work though, you need to ensure that your report is something interesting that people are genuinely going to want. This means you have to approach this report as you would a product you were going to sell.

Think of the value proposition. Then give it a title that compels readers to sign-up and download it. But you also need to ensure that you aren’t cannibalizing your own future sales. If what you’re selling is an e-book for instance, then you want people who read your free report to have a good reason to purchase your book.

Make sense?

Likewise, you want your free report to have good quality. And it offers real value to the reader. Just because its free doesn’t mean you skimp on quality. Otherwise, you’ll just put people off from ever buying your main product and services.

Another Option

There are some problems with using reports generally though. The first is this method has been overused. Your visitors will likely have encountered tons of sites offering free reports in exchange for signing up.

Unfortunately, this might have left them jaded so they rather not sign up for yet another report. At the same time, giving away a free report might mean you risk attracting subscribers who aren’t actual potential customers.

In other words, they might sign up because they want something free with no intention of purchasing anything from you in the future. Oftentimes, these leads will just ignore your follow up efforts.

Reports are a good option but you need to be aware that they won’t always be the perfect solution for your business. So, what is? In my book the Funnel Vision Method I examine several high converting lead attractor alternatives for ultimate email list growth.

Click here to learn more about the Funnel Vision Method and how it can help you attract highly qualified leads.

If you really want email list growth, then you should be taking every opportunity to promote your offer. When visitors arrive on your home page have a feature area showcasing your lead attractor.

Also, throughout your blog content have call to actions inviting people to request your lead attractor. These days, all successful businesses are publishers. You have to create great content that will compel your readers to want more.

Then expand on the content in your emails. And generally, promote it just as you would do a product or an e-book that you’re selling. When it comes to building email lists, it’s definitely not a case of ‘build it and they’ll come’. You have to actively promote!

Great persuasive writing can help influence visitors to sign up to your email list…

… just as it can drive sales.

Likewise, making small changes to your design can also result in massive email list growth! Did you know that something as simple as making your submit button red can increase clicks…?

Because it denotes a sense of urgency that physically increases the heart rates of your visitors. There is an art to driving conversions but it can take a lot of trial and error. That’s why using a tool like ‘Optimizely’ can be so effective.

Optimizely is a ‘split testing’ service that lets you create two versions of a website and then compare the performance of each. These sorts of tools let you see whether slight tweaks in your copy or slight alterations to your color scheme can make a marked difference in your conversions.

Over time, split testing lets you ‘evolve’ your site using natural selection to the point where it becomes the perfectly honed tool for email list growth.

This won’t be an option for everyone and is certainly less desirable than email list growth organically (which will be much more targeted). However, there is certainly some value in buying emails. To be safe, buy verified optin lists.

I recommend Info USA, Exact Data and Next Mark for list purchases. Verified opt-ins means you’re getting emails from visitors to other sites who’ve said they don’t mind their e-mail address being shared.

Most importantly, these sites are related to your product and services. Therefore, these email lists have a natural interest in your content and promotions. 

Bottom-line: These 4 strategies, when done properly, will help you create a truly impressive email list resulting in lots of sales.

If you’re enjoying the content so far and you’d like to take the guesswork out of growing your business online, then click here to get the ultimate shortcut.

Eric Dahl is the owner of Dahl Integration Marketing. Author of the Funnel Vision Method and Creator of the Funnel Vision Method Masterclass. He’s also a World-class Sales Professional, Digital Marketer Certified Funnel Expert, Automated Marketing System and Funnel specialist.

He created Dahl Integration Marketing, LLC to help Entrepreneurs world-wide get leads, clients, patients and referrals systematically. So they can finally realize their dream incomes predictably… without the costly guesswork and technical challenges.

For more information about the Funnel Vision Method and how you can implement it to grow your business easier and faster visit www.dahlim.com.

The post Email List Growth Strategies appeared first on Dahl Integration Marketing.