Consumer behavior and expectations have shifted drastically over the past few years, creating challenges and opportunities for brands and retailers.

In this episode of Clothing Coulture, host Bret Schnitker and Emily Lane speak with customer experience expert Ruth Crowley about the urgency to move in a different direction to elevate the customer experience now.

"One of the biggest things we all have to do as designers, retailers, brand advocates, and storytellers is to accelerate the story to meet the current environment."