The Future of Consumption: Getting Growing

In this episode to kick off the 2019 season, co-hosts Andrew Curry and J. Walker Smith interview experts and thought-leaders from all parts of Kantar Consulting for recommendations of books that have influenced their thinking and are filled with useful ideas about strategy and planning.

Links

• Charles Duhigg: The Power of Habit: Why We Do What We Do in Life and Business - Amazon
• Kim Scott: Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity - Amazon
• Ray Dalio: Principles: Life and Work - Amazon
• Alexander Osterwalder: Business Model Generation - Amazon
• The Business Model Canvas - Strategyzer 
• Phil Rosenzweig: The Halo Effect - Amazon
• Kevin Allocca: Videocracy: How YouTube Is Changing the World - Amazon
• Michael Pollan: How to Change Your Mind - Amazon
• Jeremy Rifkin: The Zero Marginal Cost Society - Amazon
• Adam Greenfield: Radical Technologies: The Design of Everyday Life - Amazon
• Karl Ove Knausgaard: My Struggle: Book 6 - Amazon
• Adam Tooze: Crashed: How a Decade of Financial Crises Changed the World - Amazon
• Anand Giridharadas: Winners Take All: The Elite Charade of Changing the World - Amazon
• Yuval Noah Harari: Sapiens: A Brief History of Humankind - Amazon
• M. Mitchel Waldrop: The Dream Machine - Amazon
• Richard Powers: The Overstory: A Novel - Amazon

Hosts

• Andrew Curry, @nextwavefutures, The Next Wave
• J. Walker Smith, @jwalkersmith

In this episode, co-host Andrew Curry interviews Kantar experts Kirsty Cooke and Hari Blanch Bennett about the What Women Want exhibition at Noho Studios in London that was created by Kantar to explore 100 years of marketing to women.

Links

• Jeremy Grant: Transforming a Traditional Bank into an Agile Market Leader - strategy+business
• Josh Barro: Why Do Hotel Companies Have So Many Brands? - NY Mag
• What Women Want - Kantar
• The 2018 Stratechery Year in Review - Stratechery
• Tom Whitwell: 52 things I learned in 2018 - Medium
• Albums of the Year 2018 - Rough Trade

Hosts

• Andrew Curry, @nextwavefutures, The Next Wave
• J. Walker Smith, @jwalkersmith

In this episode, co-host J. Walker Smith interviews Bryan Gildenberg, Chief Knowledge Officer for Retail, Sales and Shopper with Kantar Consulting, about finding growth in uncomfortable places, or places outside the comfort zone of business usual.  Walker and co-host Andrew Curry add additional perspective and examples about this critical topic of where to find success in the future marketplaces.

Links

• Kantar Consulting: The Uncomfortable States of America - Kantar Consulting
• Erik Shilling: How Harley-Davidson's All-In Bet On Its Past Crippled Its Future - Jalopnik
• Merve Emre: This Library Has New Books by Major Authors, but They Can't Be Read Until 2114 - The New York Times
• Martin Rosenbaum: Pseudonyms to protect authors of controversial articles - BBC
• Victor Mair: Korean refrigerator onomatopoeia - Language Log
• Kantar Consulting: Unlocking New Sources of Growth - Kantar Consulting
• Kantar Consulting: The coming E.R.A. of Value & Growth in the Third Age of Consumption - Kantar Consulting

Hosts

• Andrew Curry, @nextwavefutures, The Next Wave
• J. Walker Smith, @jwalkersmith

In our first edition of Underscore, supplemental interviews between our regular episodes, Jennie Roper of Kinetic Worldwide outlines an intriguing study with the Subway chain on what happens when you add local elements to outdoor advertising. 

In this episode, co-host Andrew Curry speaks with Julia Ayling, Head of Research & Insights for Mindshare London, about its new report called "Location Matters."  Place is more important than ever, offering a sense of localized identity and belonging that brands must navigate carefully with digitally-enabled location-based marketing strategies.

Links

• Mark Hogan Grabb-It Tweet - Twitter
• Grabb-It - Website
• Ben Reinhardt: Innovation Channels - benjaminreinhardt
• Mindshare Futures: Location Matters - Mindshare
• Nick Hanauer: 'Homo Economics' Must Die - Democracy Journal
• Kantar Worldpanel: How does that make you feel? - Kantar Worldpanel

Hosts

• Andrew Curry, @nextwavefutures, The Next Wave
• J. Walker Smith, @jwalkersmith

In this episode, co-hosts J. Walker Smith and Andrew Curry speak with the founders of Barefoot Wines, Michael Houlihan and Bonnie Harvey, about building a brand through the power of an innovative approach they pioneered and call Worthy Cause Marketing.

Links

• The Barefoot Spirit - Link
• Bonnie Harvey: The Barefoot Spirit - Amazon
• Benedict Evans: Tesla, software and disruption - Ben-Evans
• What information should we consume? - TheMoneyIllusion
• Martin Guo: Google and Kantar TNS Global Mobile Gamer Behavior and Attitude Report - Kantar US Insights
• UK Brand Ranking - Kantar Millward Brown

Hosts

• Andrew Curry, @nextwavefutures, The Next Wave
• J. Walker Smith, @jwalkersmith

In this episode, co-host Andrew Curry talks with technologist and digital expert Alex Pang about the impact of technology on work environments and the productivity of people working in those environments.

Links

• Christopher Ingraham: The massive popularity of esports, in charts - The Washington Post
• Justin Wolfers: Money Really Does Lead to a More Satisfying Life - The New York Times
• Gareth Corfield: IBM slaps patent on coffee-delivering drones that can read your MIND - The Register
• Yes, binge-watching is good for us - Millward Brown

Hosts

• Andrew Curry, @nextwavefutures, The Next Wave
• J. Walker Smith, @jwalkersmith

In this episode, co-hosts J. Walker Smith and Andrew Curry explore the imperative for brands to be more human in a digital age of information overload with Fritz Fridlund of Kantar TNS and the author of a new Kantar thought-leadership white paper on this subject called Blurring Boundaries.

Links

• James Vincent: New study finds it's harder to turn off a robot when it's begging for its life - The Verge
• Catalina Ruiz Parra: It's called vomit fraud. And it could make your Uber trip really expensive - Miami Herald 
• Joichi Ito: Resisting Reduction: A Manifesto - JoDS
• Kyle Findlay: How do you measure the quality of social influencer impact? - Kantar UK Insights

Hosts

• Andrew Curry, @nextwavefutures, The Next Wave
• J. Walker Smith, @jwalkersmith

In this episode, co-hosts J. Walker Smith and Andrew Curry talk about the challenges of growth in a fragmented marketplace of uncomfortable places, and Andrew speaks with Phil Sutcliffe of Kantar TNS and Jane Bloomfield of Kantar Millward Brown about what it takes for brands to succeed.

Links

• Carlos Newland: Is Support for Capitalism Declining around the World? - The Independent Review
• Andrew Curry: Britain's fault-lines - Medium
• Alejandra Molina: What It's Like to Open a Locally-Owned Coffeeshop in Compton - Next City
• A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter? - AMA Journals
• How Disruption Can Fuel Brand Growth - Kantar Millward Brown

Hosts

• Andrew Curry, @nextwavefutures, The Next Wave
• J. Walker Smith, @jwalkersmith

In this episode, co-hosts Andrew Curry and J. Walker Smith talk with Kantar Consulting Principal Economist Doug Hermanson about the economic outlook over the next few years and the strategic implications for business.

Links

• Adrian Searle: Michael Jackson: On the Wall Review - The Guardian
• Benedict Evans: Ways to think about machine learning - Benedict Evans
• Tyler Cowen: What if sleep was a commodity? - Marginal Revolution
• Tyler Cowen: Technology in Kubrick's *2001: A Space Odyssey* - Marginal Revolution

Hosts

• Andrew Curry, @nextwavefutures, The Next Wave
• J. Walker Smith, @jwalkersmith