You are listening to The Future of Curling Masterclasses presented by Curling Canada, with support from the World Curling Federation’s Development Assistance Program.

In this episode we explore the difference between price and value, pricing strategies, value propositions, and approaches that will have curlers paying more for their future curling experiences.

This masterclass is presented by Kim Dennis. Kim is a two-time British Columbia Curling Club Champion, coach developer, and Member Services Manager for Curl BC. Kim is passionate about building the capacity of individuals and organizations to support a culture of inclusion and lifelong participation in curling.

You are listening to The Future of Curling Masterclasses presented by Curling Canada, with support from the World Curling Federation’s Development Assistance Program.

In this episode we learn how to raise funds from various sources to reinvest in the future of curling; and we discover why people and organizations give.

This masterclass is presented by Kerrie de Gooijer. By day, Kerrie is an Agronomy Operations Manager, but by night this rockstar volunteer has led a rural Canadian curling club to new heights – including a successful fundraising campaign eclipsing eight hundred thousand dollars in grants, sponsorships, donations, and community support.

You are listening to The Future of Curling Masterclasses presented by Curling Canada, with support from the World Curling Federation’s Development Assistance Program.

In this episode we explore financial stewardship, budgeting, and capital asset management.

This masterclass is presented by Kathy Hare. Kathy is a team member at Sport Law where she contributes her skills in financial and operations design, human resources, and governance. A graduate of the University of Ottawa School of Business, Kathy was the owner of her own financial management business for over eighteen years before joining Sport Law in 2014.

You are listening to The Future of Curling Masterclasses presented by Curling Canada, with support from the World Curling Federation’s Development Assistance Program.

In this episode we explore why people should care about your brand, how to get people to care about your next curling experience, what’s changed in our world of no attention span, and the way you look at marketing, including the use of new tools – even if it seems scary at first…

This masterclass is presented by Jeph Maystruck. Jeph has an utter disregard for the status quo. He gives keynotes regularly on marketing and social media, and runs a marketing company out of Regina called Strategy Lab. Outside of “work” Jeph co-founded Big Idea Camp, co-founded The Honest Conference, and has taught Marketing at Saskatchewan Polytechnic and Social Media at the University of Regina. Jeph has published over 100 songs on Soundcloud (his DJ name is DJ Clumsy Vegetarian) but his greatest achievement in life so far has been fatherhood.

You are listening to The Future of Curling Masterclasses presented by Curling Canada, with support from the World Curling Federation’s Development Assistance Program.

In this episode we explore Curling Canada's Long Term Curler Development model, a customer journey into recreational curling, and strategies that progressively build confidence in new participants as they discover, try, learn, and play the sport of curling.

This masterclass is presented by Dustin Mikush. Dustin is a curler, coach and educator who is passionate about creating impactful change in the curling community. Since stepping on the ice at age seven, Dustin has competed at the U18 and U21 Canadians and coached at U18 Nationals. As an association administrator, Dustin championed new youth initiatives, like the U12 U15 Triples Cups, and now leads youth development at Curling Canada.

You are listening to The Future of Curling Masterclasses presented by Curling Canada, with support from the World Curling Federation’s Development Assistance Program.

In this episode we explore the business of curling past, present and future; the surprising truth of what business curling clubs are in; and ten trends that will inspire curling organizers to reimagine the way they deliver curling in the future.

This masterclass is presented by Bobby Ray. Bobby is a curler and curling fan who has been serving the curling community since his first job at the age of fifteen. Bobby has since played most every role in the curling ecosystem and brings over sixteen years of club and association leadership to overseeing club development at Curling Canada.

You are listening to The Future of Curling Masterclasses presented by Curling Canada, with support from the World Curling Federation’s Development Assistance Program.

In this episode we explore equity, diversity and inclusion – what they are, and how they are all interconnected. We also learn about bias, privilege, and best practices when working with historically marginalized communities.

This masterclass is presented by Andrew Paris. Andrew Paris (he/him) is a Collaborator at INclusion INcorporated; as well as the Coaching Lead for Equity, Diversity, Inclusion and Mentorship with the Canadian Sport Institute Atlantic and the Founder of the Black Rock Initiative. Andrew is working hard to create opportunities for BIPOC youth to try the sport of Curling while also providing curling clubs with the tools and resources necessary to be a welcoming and inclusive facility to their entire community.