In this episode, Heidi Zak shares the origin story of what led her to start ThirdLove, and how put all of her professional and personal experience together, to create the brand that disrupted an entire industry. 

From navigating changes in online consumer behavior to the challenges of fundraising and maintaining authenticity, Heidi offers insights into the highs and lows of entrepreneurship.

Whether you're a startup or a seasoned business owner, this episode is packed with inspiration and education to ignite your entrepreneurial spirit.

Chapters:

00:00 - Introduction

02:29 - Creating Urgency in Sales

00:02:46 - Product Development and Launches

004:21 - Expansion into Physical Retail

10:50 - Try Before You Buy Strategy

16:47 - Challenges of Raising Capital

21:46 - The Journey of Entrepreneurship

24:20 - The Risk of Diversification

00:26:12 - The Idea behind the Company & Future of ThirdLove

34:34 - Advice for Early Stage Entrepreneurs

38:36 - The Weight of Disruption

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