Finding a way, as an organization, to stand out from the crowd in a way that’s both authentic and compelling is becoming an ever trickier task. In this post-pandemic environment, where trust and humanity are rising to the top in terms of key employee needs, how can you create a successful employer brand that reflects the changing environment?Well luckily we have a true expert on the show this week. Ed Nathanson is the VP of Talent and Talent Branding at EQRx and is passionate about this topic. He’s going to chat with us about what employer branding looks like after COVID, the importance of not appealing to EVERYONE and how a company’s own workforce can be the greatest ambassadors they have for attracting the best talent.

News stories:

https://www.peoplematters.in/article/employer-branding/differentiating-your-employer-brand-in-the-next-normal-31063

https://www.forbes.com/sites/forbeshumanresourcescouncil/2021/04/28/dissonance-disaster-when-employer-brand-and-talent-brand-dont-align/?sh=5a8abf823240