In this special kick-off episode for Season 2 of 'Marketing x Analytics', I sat down with Ari Sheinkin, Vice President of Performance Marketing & Analytics at IBM.

In this enlightening conversation we explore 100 years into the future of Marketing Analytics. We look into the past, recognizing greats like Ron Popeil, known for appearing in famous infomercials. We discuss the skills future marketing professionals need to develop, and what skills sit at the core of a successful analytics professional. 

Transcribed episodes of Marketing x Analytics are available on Podscribe.com.

All views expressed in this podcast are our own.