In this episode of Padel Smash Academy, Cesc and Julian sit down with Mike Dorfman, the CEO of the Pro Padel League (PPL), to talk about the explosive growth of Padel and the league’s mission to bring the sport into the American spotlight. Mike shares how his background in tech and insurance shaped his vision for the PPL, why he believes padel is at the tipping point in the U.S., and what it takes to turn eyeballs into diehard fans.

They dive into the league’s luxury brand partnerships with Adidas, Equinox, and Eataly, the media strategy behind deals with Tennis Channel and DAZN, and how the PPL is creating a blueprint for what a modern sports league should look like. From converting casual fans to building a lifestyle around padel, this conversation is packed with insight for players, investors, and entrepreneurs alike.

Check out the Pro Padel League in person this weekend. 
PPL Miami @ Wayfair Arena 
Buy Tickets: https://www.tixr.com/groups/propadelleague