The Drum Podcast

The Future of Platforms in Marketing


Listen Later

Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly.To discuss that rapidly evolving landscape, and how we can ensure the primacy of brands when it comes to marketing on platforms, we're joined by three experts from across the industry. Amy Gilbert, head of social at The Social Element; Tahir Rashid, paid media manager at Unrivaled; and Callum Gill, head of insight and innovation at DRP Group, join The Drum's senior reporter Chris Sutcliffe to discuss all things platform-related.

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

The Drum PodcastBy The Drum

  • 5
  • 5
  • 5
  • 5
  • 5

5

2 ratings


More shows like The Drum Podcast

View all
Planet Money by NPR

Planet Money

30,679 Listeners

99% Invisible by Roman Mars

99% Invisible

26,226 Listeners

Friday Night Comedy from BBC Radio 4 by BBC Radio 4

Friday Night Comedy from BBC Radio 4

2,116 Listeners

No Such Thing As A Fish by No Such Thing As A Fish

No Such Thing As A Fish

4,875 Listeners

Pivot by New York Magazine

Pivot

9,509 Listeners

THE ADAM BUXTON PODCAST by ADAM BUXTON

THE ADAM BUXTON PODCAST

1,222 Listeners

Eat Sleep Work Repeat - better workplace culture by brucedaisley.com

Eat Sleep Work Repeat - better workplace culture

285 Listeners

The Daily by The New York Times

The Daily

112,022 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

47 Listeners

The Rest Is History by Goalhanger

The Rest Is History

15,448 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,835 Listeners

The Weekly Show with Jon Stewart by Comedy Central

The Weekly Show with Jon Stewart

10,702 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

2,885 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

356 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

839 Listeners