This week we welcome Andrew Lipsman back to the show!  Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends.  He authors the popular Substack newsletter Media, Ads + Commerce where he shares key insights and trends in retail media and the broader advertising and e-commerce universe.  

Andrew is a predictions guru, and he unpacks his various methodologies with Dave (4:42).  He also shares what he got right (7:54) and wrong (9:58) about 2024, where retail media is headed (16:13), and his trends (22:36) and business (26:15) predictions for 2025.

Subscribe to Media, Ads + Commerce: https://mediaadsandcommerce.substack.com/

Connect with Andrew: https://www.linkedin.com/in/andrew-lipsman-10b2162/

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producers: Sean Leviashvili, Jake Musiker