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Katie Keith from Barn2 joins the podcast to discuss her recents success running a WordPress & WooCommerce plugin business.

Key Takeaways

• Transitioning from client services to product business takes forethought about your ideal lifestyle and abilities.
• Know if you want to manage a team before diving in. Build a remote team culture by regularly checking in, being flexible, and celebrating shared wins – not just revenue goals.
• SEO success requires a balance between optimization best practices and creating content real humans love. Don’t over-optimize.
• Consider both logic and marketing impact before splitting brands and websites. Domain authority has tangible value.
• Providing bundled offerings can ease plugin pricing fatigue for customers with diverse needs.YouTube and content marketing are powerful sales drivers.
• Invest in what already works for your business.

Chapters

• 0:00 Intro
• 1:00 Katie’s background
• 3:00 Transitioning from agency to product company
• 8:00 Remote team culture
• 10:30 SEO strategies
• 13:00 Document Library Pro success
• 15:00 Evaluating business models
• 17:00 The state of WooCommerce
• 21:00 Matt’s SEO frustrations
• 23:00 Marketing through content
• 25:30 Plugin pricing and bundles
• 28:00 Lifetime licenses debate
• 31:00 Podcasting strategies
• 35:00 Investing in YouTube

Important Links

• Barn2 Plugins – https://barn2.com
• WP Product Talk Podcast
• Ellipsis Marketing
• https://twitter.com/KatieKeithBarn2
• https://thewpminute.com/support