Eric Ressler is the Founder and Creative Director of Cosmic — a Social Impact Creative Agency. He believes that the social impact sector must change in order to take advantage of the benefits of the information era.

Today’s digital tools and platforms make it easier for social impact organizations to quickly and efficiently create a platform, communicate ideas, and reach people aligned with their mission across the globe. Yet, many of the strategies and approaches in the social impact space are still based on what worked well in the pre-digital era. This leaves many organizations under-resourced, siloed, and struggling to reach their full impact potential.

Today’s social impact organizations have strong missions and inspiring visions. In order to accomplish their goals, they need to update their communications philosophies, focus their digital strategy, and learn how a well-thought-out brand strategy can help them rise above the noise, connect with supporters and advocates, and win in the attention economy.

Cosmic is always looking to help social impact leaders. We empower social impact organizations to catalyze real world change by helping them nail their impact story, build brand awareness, and inspire action.

Connect after the interview…

• LinkedIn: https://www.linkedin.com/in/cosmiceric
• Website: https://designbycosmic.com

During the interview we discuss…

• Challenges in funding for social impact organizations
• The starvation cycle and breaking free from it
• Future of social impact fundraising
• Importance of digital strategy for impact organizations
• Coherent branding and its benefits
• Branding's relevance amid other priorities
• Philanthropists' role in supporting impact organizations
• Overhead percentage as a flawed effectiveness metric

Claim your free gift!

We’re giving away a one-year membership to the world’s #1 business book summary service for leaders! Our gift will help you stay on top of the latest ideas, decide which books to read next, and engage your teams.

To get your gift:

1. Leave a rating or review on your favorite listening channel.
2. Take a screenshot of your review.
3. Share the screenshot on LinkedIn, and mention either “Allison Dunn” or “Deliberate Directions” and the “Deliberate Leaders Podcast”.

=============

Allison Dunn

• Executive Business Coach
• Deliberate Directions + Executive Business Coaching + Training Center
• 3003 W Main Street, Suite 110, Boise ID 83702
• (208) 350-6551
• Website https://www.deliberatedirections.com
• LinkedIn https://www.linkedin.com/in/allisondunn
• Podcast https://podcasts.apple.com/us/podcast/deliberate-leaders-podcast-with-allison-dunn/id1500464675