The idea of having an ideas festival is a popular idea indeed. But the idea that they’re universally ideal as a way of fostering creative new ideas is an idea that’s hotly contested. Andrew Zolli, the curator of PopTech, has an idea that the popularity of the ideas event is linked to the idea that we still need to physically congregate together in order to create and share new ideas, even though we’re increasingly living in a digital age. But critic Eygeny Morovoz thinks Zolli and his ilk simply have no idea. Morozov argues the whole idea of idealising the idea of the idea is, to be quite frank about it, a really bad idea. And, more than that, he argues, it’s an idea whose time has past.