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The Future Of Video Advertising
TVNewsCheck's Michael Depp talks with Dr. Duane Varan, CEO of audience research firm MediaScience, about what's next in video ad formats, the context effects of news programming on ads and the "choose your own adventure" ads he sees coming over the horizon.
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By TVNewsCheck
4
11 ratings
TVNewsCheck's Michael Depp talks with Dr. Duane Varan, CEO of audience research firm MediaScience, about what's next in video ad formats, the context effects of news programming on ads and the "choose your own adventure" ads he sees coming over the horizon.
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