Quick Intro

Rick Mulready  reveals how he jumped from 0 to 65 K YouTube subscribers in a year by mixing AI tools with smart content strategy.

Episode in a Nutshell

If you want a repeatable YouTube growth strategy, this chat is gold. Rick breaks down his AI-powered research workflow, why thumbnails and titles come first, and how “topic-angle buckets” keep viewers (and sponsors) pouring in.

He also shares the burnout story that forced a four-month reset, the mindset shift from podcaster to YouTuber, and the single membership that now fuels his entire business. Expect practical tips you can try today - no million-dollar budget required.

Timestamps

00:00 - Intro: Rick’s 0-to-65 K journey
03:15 - Podcast vs YouTube – mastering a new medium
07:40 - Defining two “buckets”: AI tools and use cases
12:20 - Burnout, sabbatical, and selling the podcast
18:05 - Going all-in on AI content
24:30 - Title and thumbnail first – the viral Websim video
31:45 - Topic vs angle – choosing winning ideas
38:10 - Consistency hacks and editing workflow
45:25 - Measuring success beyond views – high-value leads
52:00 - The AI Playbook membership and simple business model

Key Takeaways

Use clear topic-angle buckets to guide every upload.

Craft the thumbnail and title before you hit record.

Consistency beats frequency - Rick posts every 7-10 days.

AI tools (ChatGPT, Claude) speed up research, scripting, and hooks.

A single, aligned offer (AI Playbook) can monetize better than multiple products.

Resources

AI Playbook Community | Rick’s membership for entrepreneurs using AI | https://skool.com/ai-playbook/about

Action Step

Pick one upcoming video, write the thumbnail text and title first, then outline the script around that promise - Rick’s favorite shortcut to faster, cleaner content.

🔥 Quick Intro

How do you climb from 150 to nearly 1 million YouTube subscribers? Nick Nimmin shares the mind‑set, habits and tools that fuelled his decade‑long creator journey.

👉 Episode in a Nutshell

YouTube coach Nick Nimmin breaks down the real drivers of channel growth: ruthless consistency, viewer‑first content decisions and smart monetisation. He explains why “the algorithm follows the audience,” how to balance niche focus with a bigger mission, and what he’d do if he had to start from zero today. Nick also demos his New Creator app, including a swipe‑to‑save idea generator that wipes out creator’s block.

⏰ Timestamps

• 00:00 – Intro: Nick’s 932 k subs and why consistency matters
• 02:10 – Copying success clues – learning from bigger channels
• 05:45 – Shift to viewer‑centric videos and clear monetisation paths
• 11:30 – SEO wins: ranking in search to spark early growth
• 18:15 – “The algorithm follows the audience” explained
• 25:20 – Niche vs mission vs interest graph on today’s platforms
• 32:40 – Nick’s restart plan: starting from zero with only his know‑how
• 41:00 – The real fuel for consistency – impact and feedback loops
• 48:55 – Tour of New Creator app and the Tinder‑style idea swiper
• 55:10 – One message to stuck creators & where to find Nick

💡 Key Takeaways

• Consistency compounds – publish on schedule and iterate fast.
• Make every video about the viewer; inject yourself, don’t centre yourself.
• Study winning channels – success leaves clues you can adapt.
• Rank for search early; momentum lets you branch into recommended feeds.
• Think “mission” over micro‑niche to keep content fresh yet focused.
• Algorithms chase audience satisfaction, not the other way round.
• Build monetisation in from day one so growth funds itself.
• Tools matter: Nick’s New Creator app speeds up ideas, planning and thumbnails.

🔗 Resources

• New Creator App | Plan, track and brainstorm your videos | https://newcreator.app
• NickNimmin.com | Nick’s hub for tutorials and gear | https://nicknimmin.com
• VidSummit | In‑person conference Nick attends yearly | https://vidsummit.com
• AnswerThePublic | Keyword tool Nick recommends for ideas | https://answerthepublic.com
• Gary Vee on Documenting | Inspiration for broad mission content | https://www.garyvaynerchuk.com

✅ Action Step
 Pick a weekly upload day, brainstorm five viewer‑focused ideas with a keyword tool, and schedule them in a content calendar right now. Hit publish on the first one this week and repeat – consistency starts today.

🔥 Quick Intro

When Casey Zeman was eight he broke into a friend’s bathroom to steal tanning cream - he thought a darker shade would make him visible. Today that same kid runs EasyWebinar, teaching creators how to be seen by being real on camera.

👉 Episode in a Nutshell

Casey Zeman and host Gideon dive into the power of authentic video marketing. Casey recounts childhood invisibility, acting gigs, and founding EasyWebinar. They unpack how AI is erasing technical barriers yet putting a premium on human connection, trust, and story-driven webinars. Listeners learn why “showing the messy, real you” still outperforms perfect AI clones and how to future-proof a brand with community, emotion, and live interaction.

⏰ Timestamps

• 00:00 - Intro: Casey’s “invisible kid” tanning-cream caper sets the theme.
• 05:30 - Acting days, confidence struggles, and first YouTube experiments.
• 15:10 - Birth of EasyWebinar and the shift from plugin to full SaaS.
• 25:45 - AI’s rise: code, edits, images - but not authenticity.
• 36:20 - Will AI clones kill trust? Regulations, deepfakes, and moats.
• 44:55 - Growing a brand with high-impact webinars and real humans.
• 51:20 - Closing thoughts and Casey’s Instagram growth tease.

💡 Key Takeaways

• Visibility starts with self-acceptance, not cosmetic fixes.
• Acting trained Casey to step on camera, but business grew when he showed his true self.
• Webinars convert because they scale “face-to-face” emotion.
• AI can write scripts and edit, yet genuine stories build lasting trust.
• Future winners will blend AI efficiency with live community touchpoints.

🔗 Resources

• EasyWebinar | Run live or automated high-converting webinars | https://easywebinar.com
• Casey Zeman on Instagram | Daily authentic-video tips | https://instagram.com/caseyzeman
• YouTube – Casey Zeman | Deep dives on webinar strategy | https://www.youtube.com/@CaseyZeman1
• Goalcast Video of Casey’s Story | Visual account of the “invisible kid” tale | https://www.youtube.com/watch?v=1lQdE0YUW7c
• Joseph Campbell’s “Hero’s Journey” | Story structure they reference for engaging webinars | https://en.wikipedia.org/wiki/Hero%27s_journey

✅ Action Step

Record a two-minute video where you tell a personal struggle related to your product. Keep it raw. Post it and note engagement versus your last polished clip. Authentic beats perfect.

AI just shattered another ceiling. Googles new Veo 3 pumps out jaw-dropping video, while tools like Descript vibe edit promise instant post-production. In this episode I ask: when machines can code, design and even talk for us, whats our last moat?

👉 Episode in a Nutshell

The episode argues that audience trust is the final competitive moat humans still control. As AI wipes out traditional advantages - capital, code, design skills - we must pivot fast: build real communities, show our faces, and use AI as an amplifier, not a crutch. I share how I used AI to name my new book, test taglines, and design a cover in hours, proving both the peril and power of the tech.

⏰ Timestamps

00:00  Intro: AI updates & Google Veo 3s hyper-real videos
03:12  Can you spot the fake? Deep-fake conference clips raise reality questions
06:45  Are our jobs doomed? Yes and no
09:58  Electric-bike analogy: upgrade your toolset, dont quit the race
12:20  Unveiling Your Last Moat book idea
15:34  Using AI to pick a title, tagline & NYT-style cover in minutes
19:02  Audience + Offer + Trust: the three-leg stool of business
22:17  Why distribution and authenticity beat IP in an AI world
25:06  How to make content that proves you're really human
26:45  Closing thoughts & call for listener feedback

💡 Key Takeaways

AI compresses idea-to-launch time from months to hours - embrace it.Traditional moats (capital, code, design talent) are melting.The last moat is human: audience access + earned trust.Authenticity commands a premium; fakes are cheap and plentiful.Creators should blend AI efficiency with in-person or verifiable experiences.Start front surfing early; most of the market hasnt seen the wave yet.

🔗 Resources

Google Veo 3 demo | See the video realism discussed | https://labs.google.com
Lovart.ai | AI book-cover generator used in the episode | https://lovart.ai
Descript vibe edit beta | Voice-controlled video editing | https://www.descript.com
Diary of a CEO AI experiment | Example of AI-generated podcast audio | https://www.youtube.com/watch?v=JMYQmGfTltY

🔥 Quick Intro

Pat Flynn is back with a fourth book - and his first with a traditional publisher. Lean Learning shows how to beat information overload and achieve more by learning less, just in time. 

Gideon digs into the book, Pat’s YouTube Shorts strategy that racked up 2.5 billion views, and why quantity plus value trumps perfection.

👉 Episode in a Nutshell

Pat reveals the problem of “information obesity” and outlines his Lean Learning framework: know your next step, learn only that, implement fast, analyse, repeat. 

We explore how he tested the system while building a Pokémon Shorts channel to millions of views, why storytelling is the human edge over AI, and the exact tactics he’s using to launch the book with daily short-form videos and a long-form video essay. 

Expect practical tips on just-in-time learning, content cadence, and turning mistakes into momentum.

⏰ Timestamps

• 00:00 – Why video #35 finally blew up
• 00:27 – Pat’s new book goes traditional – here’s why
• 01:30 – Information overload vs information obesity
• 05:00 – Future-proof skills: rapid learning and storytelling
• 06:05 – The 4 stages of Lean Learning
• 10:22 – Just-in-time vs just-in-case learning
• 16:25 – Daily video habit and seeding the book launch
• 25:00 – Short Pocket Monster: from 300 views to 2.5 billion
• 35:00 – Quantity + value beats perfection every time
• 46:15 – Launch strategy: daily shorts and a video essay
• 54:45 – Where to grab Lean Learning and bonuses

💡 Key Takeaways

• Stop hoarding info – focus on the very next step, then act.
• Lean Learning cycle: Identify – Learn – Implement – Analyse – Repeat.
• Quantity creates data and skill speed-ups; value keeps viewers.
• Storytelling and empathy are human advantages AI can’t replicate.
• Daily publishing builds momentum and surfaces breakout content.
• Share the journey early; crowdsource feedback and build hype.

🔗 Resources

• Lean Learning | Pat’s new book with launch bonuses | https://LeanLearningBook.com
• Save the Cat! | Story structure that hooks audiences | https://savethecat.com
• Short Pocket Monster YouTube Channel | See the “Should I open it?” series | https://www.youtube.com/shortpocketmonster

✅ Action Step

Pick one goal you’re stuck on. Write down the single next action, learn only what you need for that step, and do it today. Analyse the result, then repeat – Lean Learning in action.

Ever ruined a killer interview with the wrong mic? I did - then turned the disaster into a master-class on starting a video podcast from scratch.

Episode in a Nutshell

After botching my audio, I re-recorded my side of a chat with video-podcasting pro Meredith Marsh. Together we unpack why video podcasts beat plain audio, how Meredith grew to 82k views in 12 months, and the gear - and mind-set - you actually need. Mistakes, distribution hacks, and a tech stack you can set up in minutes all feature in this “learn-with-me” episode.

Timestamps

00:00 – Intro: How I Found Meredith’s Channel
01:00 – First Impressions of Meredith’s Video Podcasting Content
02:00 – Meredith’s Publishing Schedule and Consistency
03:30 – Why Meredith Chose Video Podcasting
05:00 – Planning vs. Improvising: How Meredith Prepares Her Episodes
07:00 – The Value of Natural Long-Form Content
08:00 – Is Video Podcasting Actually Worth It? (Stats Reveal All)
10:00 – YouTube Views vs. Audio Podcast Downloads
12:30 – How Meredith Publishes Her Podcast to YouTube and Buzzsprout
14:00 – Buzzsprout Magic Mastering and Workflow Details
17:00 – Should You Upload Audio-Only Podcasts to YouTube?
20:00 – Buzzsprout Setup Simplicity and RSS Feed to YouTube
23:00 – Avoiding Duplicate Audio + Video Uploads to YouTube
24:30 – Final Thoughts on Why Video Podcasting is Powerful
26:00 – Meredith’s Structure for Engaging Video Podcasts
30:00 – The Power of Pointing Out Mistakes in Your Content
31:40 – Meredith’s Video Podcast Tech Stack
34:00 – Camera, Mic, Lighting & Software Breakdown
36:30 – Closing: Final Thoughts + Where to Find Meredith
38:00 – Bonus Tip: Repurposing Long-Form into Short-Form Content

Key Takeaways

• Record great audio first; viewers forgive shaky video, not hissy sound.

• A video podcast = low-lift, long-form content engine - one weekly upload keeps you consistent.

• Juicy titles + a clear hook-story-mistake-solution format hold attention.

• Skip static “audio-only” uploads on YouTube; use Buzzsprout to push MP3s to Apple/Spotify.

• Start with the gear you own; upgrade once recording is effortless.

Resources

• Meredith Marsh on YouTube — tutorials on Descript, video podcasting, and gear: https://www.youtube.com/@MeredithMarsh

• Buzzsprout - easy RSS hosting with “Magic Mastering”: https://www.buzzsprout.com

• Canon M50 Mark II - Meredith’s mirrorless workhorse: https://amzn.to/4jUmDm8

• Sony ZV-E10 II - Gideon’s USB-C-friendly camera: https://amzn.to/3YKPwZE

• Elgato Stream Deck - fast scene/lighting control : https://amzn.to/42XRb0y

Action Step

Write three “mistakes” your audience makes, film a 5-minute episode fixing them, and upload it - no gear excuses!

What happens when an AR pioneer, an AI‑powered holodeck, and your next driverless road trip collide? Hit play to hear Robert Scoble predict the future of video.

Episode in a Nutshell

Tech legend Robert Scoble joins Gideon to map where video is heading next: AI‑edited clips, glasses that drop you into a 3‑D holodeck, and autonomous cars hungry for fresh content. They unpack how creators can ride the wave—without losing their jobs or their free will. (116 words)

Timestamps

00:00 Introduction and Podcast Name Change
00:32 Interview with Robert Scoble: Setting the Scene
03:37 The Evolution of Video Technology
04:55 Wearable Technology and Future Trends
12:58 AI in Video Creation and Editing
17:38 The Future of AI-Generated Content
27:05 Trust and Authenticity in AI Content
32:45 Building Trust in AI
35:06 Early Stages of AI Development
36:55 Augmented Reality and Virtual Beings
39:54 The Future of Brain-Computer Interfaces
49:19 Regulation and Ethical Considerations
01:00:36 The Role of Storytellers in the AI Era

Key Takeaways

Video + AI = mainstream soon. Automatic editing, script‑writing, and even camera moves are weeks - not years - away.

Glasses are the next screen. Lightweight AR headsets will turn any room into a holodeck, multiplying demand for immersive video.

Cars become cinemas. Driverless vehicles free up eyeballs; creators who format for in‑car viewing will win.

Trust is the currency. Expect hiccups: hallucinations, deepfakes, and blurred reality mean transparency tools will matter.

Story still rules. Tech changes, but clear, human‑driven storytelling keeps creators valuable.

Resources

Robert Scoble on X - daily scoops on AR, AI, and creator tech:  https://x.com/Scobleizer
Apple Vision Pro - heavyweight headset that sparked the holodeck talk: https://www.apple.com/apple-vision-pro/
Trisha Code AI Channel - example of a 95 % AI‑generated creator brand: https://x.com/trishacode
Clova AI Editor - tool Robert mentions for auto‑editing video: https://clovaapp.com/
Elon’s Grok AI - the model steering X’s new feed and, soon, Tesla interiors: https://x.ai

Action Step

List three ways you could repurpose your next video for AR glasses or in‑car viewers, then batch‑record the footage this week.

Get more shows like this one at http://gideonshalwick.com/podcast

Today, I'm diving into my brand new growth strategy for Vubli, my SaaS startup, and sharing some of the results I've been getting.

In just 6 days, we hit 16,000 views. I know, right?! I'm here to chat about the journey from building to growth mode and how shifting gears has been a game changer.

Picture this: you're in founder mode, building like crazy, enjoying the creative process, but oops... where's the growth? That's where I found myself. So, I decided to switch things up.

In this video, you'll learn:

- How warm and cold outreach can transform your business.- The power of leveraging video podcasts for content creation.- Why your hook is critical in short-form video success.

Did you know that YouTube got us almost 10,000 of those 16,000 views? Crazy, right?

What’s your biggest challenge in growing your startup? Drop your thoughts in the comments!

TIMECODES:

00:00 - Intro: New Growth Strategy for Vubli.ai

00:22 - Launching My First Video Podcast and Initial Wins

01:01 - What Vubli.ai Does and How I’m Using It

01:32 - Realizing I Neglected Growth: Shifting Out of Founder Mode

02:30 - Lessons From Nathan Barry’s Strategy (and What Was Missing)

06:09 - Filling the Gaps With Alex Hormozi’s $100M Leads

07:40 - The Four Core Growth Activities Explained

08:43 - Building My Outreach System (Warm, Cold, Partner Outreach)

13:28 - Content Creation Strategy: From Long-Form to Short-Form Videos

17:38 - Streamlining Content Production and Hiring Help

22:01 - Early Results: Platform Breakdown (YouTube, TikTok, LinkedIn)

24:00 - First Signs of Sales From Content Alone

25:47 - Next Steps: Scaling Outreach, Content, and Ads

26:00 - Final Thoughts and Thank You!

Welcome to my very first video podcast since, like, forever! I'm diving back into the world of podcasting after stepping away before the iPhone even hit the scene. Crazy, right? So, why now? Well, I'm all about simplifying my content creation process and sharing my journey with you.

Years ago, I was watching this incredible channel and realized podcasts don't need to be an hour long or super fancy. Just engaging content and a solid message. That's what I'm aiming for.

- Why I'm ditching my old cameras
- How my new setup is a game changer
- The influence of Show Your Work by Austin Kleon

Fun fact: The podcasting industry skyrocketed with the iPhone's arrival. Timing is everything!

So, what do you think about keeping things simple and authentic in content creation?