White Labs CEO Chris White is joining us to share a first look at the future of yeast with Craft Beer Professionals. The team at White Labs has been hard at work behind the scenes, innovating to bring brewers the most superior yeast on the planet.

Today is an exciting moment for all of us at White Labs. Our entire team prides itself on our constant push to innovate and improve, and in doing so we celebrate success that helps move the industry forward. From the industry’s first pitchable liquid yeast to a complete revolution in the way it’s propagated, our innovative spirit is tireless, and today I get to share that we’ve done it again.

Introducing PurePitch Next Generation, an evolution of White Labs’ PurePitch® – the most superior and consistent yeast on the market – made even better with new packaging for ease of use, and verifiable quality and consistency to help you make the absolute best beer possible.

www.CraftBeerProfessionals.org