The POSSIBLE Miami Marketing Conference & Expo 2025, held April 28–30 at the Fontainebleau Miami Beach, brought together leaders from marketing, media, and technology to explore innovation, growth, and the future of digital advertising. This interview highlights key insights from the event, focusing on how brands and platforms are driving measurable business value in a rapidly evolving adtech landscape.
In this conversation, Futurist Ian Khan speaks with Brian McVey, Chief Revenue Officer and Co-Founder of Fluency, and Eric Mayhew, Co-Founder and President/Chief Product Officer. Together, they discuss Fluency’s Digital Advertising Operating System, revenue growth strategies, and how smarter technology is reshaping modern advertising and marketing performance.
Ian Khan is a Global Top 30 Futurist and was recently named one of Playboy Germany's "10 People Who Will Shape 2026" — the only futurist on a list alongside Sylvester Stallone, Bad Bunny, and California Governor Gavin Newsom. Ian is the USA Today bestselling author of Undisrupted and host of The Futurist on Amazon Prime Video, where he has conducted over 500 interviews with CEOs, government leaders, and innovators. He created the Future Readiness Score™, a framework used by organizations worldwide to measure preparedness for change. Ian delivers keynotes and workshops for Fortune 500 companies, governments, and global associations. His latest innovation, FutureSHIFTLab LIVE, transforms keynotes into live intelligence events where every attendee receives a custom AI-generated report.
www.IanKhan.com to book Ian as a speaker, moderator
www.TheFuturist.global - Global leadership community
www.FutureSHIFTLab.com - Workshops
www.MENABrief.com - Middle East Intelligence
www.thefuturistkeynotespeaker.com Ians work on Foresight
www.iankhanfuturist.com Ian's methodologies and data insights
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