The Gambling Files

We kick off with the usual shenanigans from Fintan and Jon, mostly Fintan though as Jon is generally the voice of reason here [0:00 – 19:00].

Then we come to our second guest of the Gambling Book Awards era (www.gamblingbookawards.com).

The magnificent Peter Venison shares his experiences working with the legendary Sol Kerzner, a titan in the hospitality and gambling industries. Peter’s experiences led to him writing the book Sol: My Friend and Adversary, which came out in early 2025. The discussion covers Kerzner's visionary approach to building resorts, the evolution of the gambling landscape in South Africa, and the cultural and social changes during that era.

Venison reflects on the challenges and successes of creating Sun City, the marketing strategies employed, and the impact of Nelson Mandela on the industry. The conversation concludes with insights into Venison's excellent memoir about Kerzner and the book's reception, and possibly the greatest tax wheeze we have ever heard of [19:01 – 1:18:43].

Choice quote:

"We were agents of change."

Peter Venison on LinkedIn: https://www.linkedin.com/in/peter-venison-b4849630/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Mad Max: Fury Road, to our Mad Max: Beyond Thunderdome.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I had to fight to the death in a weird, muddy amphitheatre in a dystopian future, I’d want these guys with me.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like the sacred gasoline – of DATA!!!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. Yeah, the show where there is that guy shooting all fire out the end of his guitar which he’s playing on the roof of a truck. We love you guys infinity plus one.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

First up, we're joined by stand-in interim temporary agency co-host Melanie Ellis of Northridge Law fame, and we talk a bit about things in the UK. Mel luckily brings her brand of common sense to the table, which is definitely an area Jon is lacking [0:00 – 29:24]. We get into the social impact of tax hikes for the UK industry, among many other things – including the revelation that Melanie is no longer baking pastries. I KNOW RIGHT.

Then we're joined by the genuinely excellent Huw Thomas of Recovery in Gaming. Jon revels in the chance to speak to a fellow addict and they get into what a good support network means for people, and how Huw's growing organisation can support people in the industry at events, conferences and the like. Huw also points out that with a bit of funding, they can help a lot more people… Huw is, as ever, candid and frank in conversation [29:25 – 1:13:47]. It's all well worth a listen.

Huw Thomas on LinkedIn: https://www.linkedin.com/in/huwowenthomas/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Mad Max: Fury Road, to our Mad Max: Beyond Thunderdome.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I had to fight to the death in a weird, muddy amphitheatre in a dystopian future, I’d want these guys with me.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like the sacred gasoline – of DATA!!!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. Yeah, the show where there is that guy shooting all fire out the end of his guitar which he’s playing on the roof of a truck. We love you guys infinity plus one.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

It’s an epic episode this week, with one extra-long intro and a really special main guest. Oooh, maybe we could call it an epicsode!

The brilliant Scott Longley steps in for Fintan in the intro, and it developed into quite a long chat about the state of things in the UK at the moment. We got right into the implications of taxation, the rise of the black market, and the historical context of gambling regulation. We delve into the importance of betting shops to local communities and the relationship between the racing industry and betting operators, then the challenges faced by regulators and the potential consequences of government actions on the gambling landscape. We go far and wide in this one [0:00 – 49:39].

Then we meet our special guest, the first of our author guests with a book submitted for the inaugural Gambling Book Awards. Meet Alex O’Brien, science writer and passionate poker player. Alex’s book The Truth Detective: Lessons from Poker on Risk, Reward and Imperfect Information is available from all good bookshops right now and it’s well worth a read.

In this episode, Alex discusses the importance of critical thinking, the overlap between science writing and poker, and the role of women in the poker industry. Alex shares insights on parenting, teaching children critical thinking through poker, and the evolution of women's poker tournaments. The conversation also touches on misinformation, perfectionism, and the future of poker and parenting [49:40 – 1:38:32].

Choice quotes:

• “Hey, it’s Enrico Palazzo!”
• "Practice makes progress, not perfect."
• "Poker is a game of understanding others."

Alex O’Brien on LinkedIn: https://www.linkedin.com/in/alex-o-brien-8876686/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Mad Max: Fury Road, to our Mad Max: Beyond Thunderdome.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I had to fight to the death in a weird, muddy amphitheatre in a dystopian future, I’d want these guys with me.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like the sacred gasoline – of DATA!!!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. Yeah, the show where there is that guy shooting all fire out the end of his guitar which he’s playing on the roof of a truck. We love you guys infinity plus one.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

First up, Fintan and Jon reveal their new thing, the Gambling Industry Journalist of the Year award that will also make its debut at ICE, and this bad boy comes with a stonking cash prize of £4000 for the winner [0:00 – 26:45]. Yeah, I know right? Jon’s a shoo-in. Or deserves a shoeing, one or the other.

Then the chaps are joined by Howard Stutz, senior reporter (and utter legend) from The Nevada Independent, to discuss the current state of Las Vegas, including the controversial narrative that 'Vegas is dead.' With an 8% drop in visitation in July, international numbers crashing, and people generally having a good old moan about the cost of things, they explore room rates, visitor trends, the impact of resort fees, and the entertainment landscape, including the Sphere. The conversation also touches on international visitor trends, the future of conventions and sports events, and the dynamics between local casinos and the Strip. Finally, they discuss the A's move to Las Vegas and the implications for the city's future [26:46 – 1:19:37].

Howard Stutz on LinkedIn: https://www.linkedin.com/in/howard-stutz-b3b0219/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Godfather II, to our Godfather III.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the horse’s head, and EveryMatrix will make you an offer you won’t want to refuse.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people to abandoned level crossings for an ambush – of DATA!!!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys infinity plus one.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

It’s another BIG NEWS episode!!!! We kick off the latest episode with Fintan and Jon discussing all manner of waffle, including the upcoming Gambling Book Awards, sponsorship opportunities at ICE, and the importance of celebrating journalistic excellence in the gambling industry.

Additionally, we also announce a new podcast focused on addiction, exploring various aspects of the topic beyond just gambling addiction. It’s called Addiction: An Hour With Auer, is co-hosted by Dr Michael Auer, and will be appearing very soon [0:00 – 25:22].

Then guest Ady Totah joins us to discuss what’s going on in the world of live dealers in iGaming, and the dichotomy we are seeing with some land-based gambling veering away from live dealers. We explore the implications of AI in various sectors (including medicine) and discuss the potential impact on employment and the future of capitalism. The conversation also delves into the importance of human interaction in gambling, the challenges of game aggregation, and the need for personalization in online gambling experiences. Ady shares insights on how Lucky Streak is adapting to these changes and the opportunities that lie ahead [25:23 – 1:12:14].

Choice quotes:

• "Sponsorships are available."
• "We're launching a new podcast."
• "AI is the cryptocurrency of 2025."
• "We are in a race to the bottom."
• "Live dealer allows you to feel not-alone."

Ady Totah on LinkedIn: https://www.linkedin.com/in/ady-t-7b55983b/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Godfather II, to our Godfather III.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the horse’s head, and EveryMatrix will make you an offer you won’t want to refuse.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people to abandoned level crossings for an ambush – of DATA!!!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

First up, Jon and Fintan share some exciting news with listeners about how sexy the website just got – check it out at www.thegamblingfiles.com. [0:00 – 11:25]

Then we welcome Jeff Laniado, Director of Sales at Optimove, discusses the evolving landscape of the online gaming industry, particularly focusing on sweepstakes casinos. He highlights the importance of player retention, the critical first 48 hours of player engagement, and the role of CRM in enhancing player experiences. We get into the challenges faced by operators in a competitive market and the need for personalized engagement strategies to retain players. Jeff shares insights on the distinct player types within the gaming ecosystem and the significance of understanding these differences for effective marketing strategies. It’s very good, we promise [11:26 – 1:00:38].

Sign up for Optimove's awesome egg-related breakfast here: https://forms.cloud.microsoft/Pages/ResponsePage.aspx?id=DVoQZSrtVEeKfSSYgnrG7_GV1ngBAmZBpK5N-V9i3ERUOVg4NzhWR1UzQkxGSjdXUllWWEJNQjE0NC4u

Choice quotes:

• "Player attention is fragile."
• "CRM fundamentals do matter."
• "I love working at OptiMove."

Jeff Laniado on LinkedIn: https://www.linkedin.com/in/jeff-laniado-911b6052/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Breakin’ to our Breakdance 2: Electric Boogaloo.  

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the swan dive, and EveryMatrix is like watching a ballet dancer…

 Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people sunshine… Well, I say sunshine. I may mean rain, but it’s all weather, am I right? Oh, and tell them you came via us and you get your first month free! 

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

We kick off in the usual fashion, with some blather from Fintan and Jon, and a little about the GC’s recent report on why people go to offshore operators [0:00 – 17:01].

Then Jon has the pleasure of meeting Nasim Binesh, an Assistant Professor at the University of Florida, who discusses the transformative impact of AI on the gambling industry, highlighting the ethicalrisks involved. We get into the importance of transparency, fairness, and accountability in AI applications, as well as the need for comprehensive regulations. Binesh shares insights from her research on identifying risks in AI and gambling, the role of AI in early intervention systems for problem gambling, and the broader implications of AI on society and human interaction. The conversation concludes with a focus on the future of AI in gambling and the importance of responsible technology use [17:02 – 1:26:09]. It’s very grown-up.

Choice quotes:

• "Transparency and fairness are crucial."
• "Human-AI collaboration is essential."
• "AI can enhance customer experience."

Nasim Binesh on LinkedIn: https://www.linkedin.com/in/nasimbinesh/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Breakin’ to our Breakdance 2: Electric Boogaloo.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the swan dive, and EveryMatrix is like watching a ballet dancer…

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people sunshine… Well, I say sunshine. I may mean rain, but it’s all weather, am I right? Oh, and tell them you came via us and you get your first month free!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

Jon kicks off with another menage-a-un, but… is that Fintan?... No, it’s not, it’s a craptacular ‘impersonation’ [0:00 – 4:39].

Then we meet Harry Milas, a magician and sleight of hand artist, who shares his unique journey from game protection to performance art. He discusses his early fascination with magic, the transition from cheating in games to creating a theatrical experience, and the cultural differences in gambling and magic across various regions. The discussion also touches on the evolution of gambling in America, the social dynamics of poker, and the importance of audience engagement in his performances [4:40 – 49:25].

Harry’s show can currently be seen in London at Soho Place until October 11th 2025 – if you’re in the area, check it out. You might want to book though, it’s a close-up show and tickets are extremely limited.

Harry Milas Magic on LinkedIn: https://www.linkedin.com/company/harry-milas-magic/about/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Breakin’ to our Breakdance 2: Electric Boogaloo.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the swan dive, and EveryMatrix is like watching a ballet dancer…

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people sunshine… Well, I say sunshine. I may mean rain, but it’s all weather, am I right? Oh, and tell them you came via us and you get your first month free!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

First off, we have Jon trying to pull off an intro on his own, or as he describes it (and I think possibly feminises himself in French, because he says une. That's how that works, isn't it?), a menage a un. But it’s 2025 and we’re embracing all kinds of fluidity here on The Gambling Files, because we love absolutely everyone [0:00 – 4:08].

Then we welcome back Jay Sayta, a top gambling and gaming lawyer from India with his keen eye trained on the absolute upheaval of recent weeks. Jay estimates (though not on the recording) that over 200,000 jobs have already been lost in India thanks to the very recent announcements by parliament. Absolute madness. Our conversation explores the rapid legislative changes in India regarding online gaming, highlighting the speed and secrecy of the government's actions, and we discuss the implications for the gaming industry, including the prohibition of online money games, the potential rise of offshore and crypto gambling, and the challenges of enforcing new laws. The taxation on gaming activities is also addressed, raising concerns about the viability of the market. The discussion concludes with reflections on the uncertain future of online gaming in India and ongoing legal challenges.

Choice quote:

"The law is unconstitutional."

Jay Sayta on LinkedIn: https://www.linkedin.com/in/jay-sayta-95477529/

As ever, we thank all of our sponsors for their vibrant and excellent support. Rhythm may be a dancer, but our sponsors are the funky funky beat.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is so, so sweet…

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people sunshine… Well, I say sunshine. I may mean rain, but it’s all weather, am I right? Oh, and tell them you came via us and you get your first month free!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

We kick off – see what I did there? – the new episode by greeting the return of our hero, Fintan Costello, to these shores. Some say his return is what inspired Christopher Nolan to make his new epic ‘The Odyssey’ because he’s a fan; I can’t speak for that nice Mr Nolan but let’s just say it’s possible. We discuss the newly-announced Gambling Book Awards (www.gamblingbookawards.com), talk a bit about sponsors, and many other things [0:00 – 13:25].

Then we meet guest Sam Zerfoss, VP of Customer Success for the Americas, at Optimove. His appearance is in no way connected to that company’s financial support as our corporate overlords, by the way.

Anyway, we talk about the upcoming NFL season and its significance for sportsbooks and operators in the US and elsewhere. We get in to market trends, the evolution of bonuses and promotions, and the importance of personalisation in engaging customers. We explore the role of data in sports betting, the challenges of retaining fickle fans, and the cultural impact of sports and betting in the U.S. The episode concludes with insights into the future of sports betting and upcoming events in the industry [13:26 – 59:10].

Choice quotes:

• "This is the most tingly moment."
• "It's a big week."
• "Personalization never hurts."

Sam Zerfoss on LinkedIn: https://www.linkedin.com/in/sam-zerfoss/

As ever, we thank all of our sponsors for their vibrant and excellent support. Rhythm may be a dancer, but our sponsors are the funky funky beat.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is so, so sweet…

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people sunshine… Well, I say sunshine. I may mean rain, but it’s all weather, am I right? Oh, and tell them you came via us and you get your first month free!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ 

Get our newsletter: https://thegamblingfilestldr.substack.com/