David Perry is a sales and business development expert. He's an industry veteran who understands the game of sales at the top level. David advises world-class brands on how to adapt and get value out of marketing and advertising technology during digital transformations. He's worked with 100+ companies in various industries, including technology, healthcare, and financial services. He's also the author of the book "The Game of Sales."

Why "The Game of Sales?" It comes down to his audience. David has read everything from brittle and dry to interesting and entertaining business books. He wanted to make sure his book was fun, thus the title "The Game of Sales." David thinks it can be easier to think of it as a game to be able to take a step back and see how things work together. Learn more about his book and the concepts he covers in it in this episode of Negotiations Ninja!

Outline of This Episode

• [2:34] Why "The Game of Sales?"
• [3:47] Why you must "Dare to care"
• [8:27] Unshakeable resilience
• [11:15] The fundamentals of a meeting
• [13:12] The importance of follow-up
• [17:31] Facing the dark side
• [21:26] Assembling the dream team
• [26:48] Take action on what you've learned
• [27:19] How to connect with David

Connect with David Perry

• Connect on LinkedIn
• Book: The Game of Sales

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• Follow Negotiations Ninja on Twitter: @NegotiationPod
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