In this episode, we have a very special guest, James Fitzgerald, owner of Opex Fitness and winner of the first-ever CrossFit Games. We discuss the current landscape of coaching, the challenge that modern coaches experience, and the evolution of a coach in the context of CrossFit and Functional Fitness. We also discuss his involvement with the IF3 and the mission to legitimize the sport of functional fitness through structure and governance. We hope you enjoy this episode.