The Generosity Freakshow

Brady and Michael Thatcher, CEO of Charity Navigator, chat about the encompass rating systems, what the new Impact Matters acquisition looks like, what Michael’s learned in the process of the acquisition, and his tips for those looking to work with a third party.

After that they’ll go in to the other beacons that Charity Navigator has in development, and of course end with some rapid fire questions.

Links & Resources:

Charity Navigator: charitynavigator.org

Twitter: @CharityNav

Michael's email: [email protected]

In this episode of The Generosity Freakshow, Brady talks to Alex Wilson from the Giving Block and Joel Kalinowski from Save the Children U.S. about how we can use emerging technologies, different payment methods, and testing and optimization to grow charitable giving.

First, Brady chats with Alex about cryptocurrency and fundraising, who is best suited to pursue a crypto strategy, and some reasonable expectations for what a strategy around crypto actually looks like.

Then Brady sits down with Joel from Save the Children U.S. to talk testing and optimization, why some organizations don't test as much as they should, and emerging technologies and payment methods.

Links & Resources:

The Giving Block: thegivingblock.com

Alex Wilson on Twitter/LinkedIn: @AlexWilsonTGB

Joel Kalinowski on LinkedIn: https://www.linkedin.com/in/joelkalinowski/

In this special episode of The Generosity Freakshow you'll get 3 perspectives of year-end fundraising.

The episode begins by chatting with Nathan Hill, Marketing Director at NextAfter, taking a look at new research and an overview of new training and resources to help you with your year-end fundraising.

Then, Brady sits down with Woodrow Rosenbaum, Data and Insights Lead for Giving Tuesday, to talk about donor fatigue, what to expect for Giving Tuesday and how its grown over the years.

Finally, we will dive into the nonprofit perspective with Ardee Coolidge, Director of Marketing Communications at CareNet, and learn what he's seen over the past few years for year-end fundraising, what he's learned along the way, and what he's going to test and try this year.

Timestamps:

Year-End Research with Nathan Hill 3:19

Giving Tuesday with Woodrow Rosenbaum 27:00

Nonprofit Perspective with Ardee Coolidge 1:00:15

Links & Resources:

Year-End Fundraising Resources: nextafter.com/yearend

Giving Tuesday Research and Reports: givingtuesday.org/lab

Info About Data Commons and Projects: givingtuesday.org/data

For Copywriting Help: hemmingwayapp.com, www.thedonorvoice.com

CareNet: care-net.org

Marketing Trench Warfare Podcast: marketingtrenchwarfare.com

Ardee Coolidge: [email protected]

Sorcha Rochford, the Director of Strategic Partnerships at Nation Builder, joins the chat with Brady to talk about data privacy, explain GDPR and CCPA, discuss how to navigate data policies to reach donors, and how this election season may impact fundraising.

Links & Resources:

Nation Builder: https://nationbuilder.com/

Steven Shattuck, author of the new book "Robots Make Bad Fundraisers," joins to talk about the perils of technology and how it applies to the fundraising space, the importance of human relationships, and fundraising in 2020.

Links & Resources:

Book: https://robotsmakebadfundraisers.com/

Bloomerang: https://bloomerang.co/

Kris Putnam-Walkerly, author of the new book, Delusional Altruism, helps philanthropists increase the clarity, impact and joy in their giving. In this episode, Kris shares with us what exactly delusional altruism means, what philanthropy is like in times of crisis, and philanthropy trends and tips that can help nonprofits looking to get more funding.

Links & Resources:

Book: www.delusionalaltruism.com/

Free 45-min Consultation: https://speakwithkris.com/

Website: https://putnam-consulting.com/

Monthly giving guru Harvey McKinnon has written a new book on monthly giving and joins to chat about that book, why people do or do not give, and how long it would take us to rebuild civilization if we started from scratch today (random, we know).

Links & Resources:

Harvey McKinnon: https://www.harveymckinnon.com/

Books: https://www.harveymckinnon.com/books/

How do you manage 13 teams in 50 countries? How can organizations use social media to listen to customers? What are some of the trends around SEO in 2020? All asked, and discussed, with Olga Adrienko, Head of Global Marketing for SEMrush, in this episode.

Links & Resources

SEMrush: https://www.semrush.com/

Olga: https://twitter.com/Olgandrienko

People in the US think they spend 6% of their income on charitable giving but in reality, they spend around 3%. That's the charitable intention-action gap. In this episode Sarah Welch from ideas42 — a nonprofit organization using behavioral science to address complex social problems like charitable giving — shares different research and ideas that organizations can use to narrow and close that gap.

Ideas & Resources

ideas42: https://www.ideas42.org

ideas42 Charitable Giving Page: https://www.ideas42.org/blog/project/future-charitable-giving/

ideas42 A/B Testing Tool: http://abtesting.ideas42.org

Do people have a set 'altruism budget' that once spent is spent or is it more flexible? Can it grow? Does it shift? Laura Gee, Associate Professor of Economics at Tufts University, joins to share research she's done around the altruism budget as well as other research around donor psychology and giving.

Links & Resources

Laura's site: https://laurakgee.weebly.com/

LinkedIn: https://www.linkedin.com/in/laura-gee-economist/