The best social sharing snippet from Jude in this interview... "That is why I believe your marketing is more than your portfolio, because you need to come from a different place. When clients are thinking about, why should I work with you? Versus any and every other option available to me, that question really boils down to why you, and that why you is more than just your portfolio. You have to dig deeper than that."

In this episode, I talk with Jude Charles, a master storyteller dedicated to helping entrepreneurs tell their stories in powerful ways. Having worked with clients like Google and Steve Harvey, and author of the book Dramatic Demonstration, Jude reveals his approach to capturing real moment narratives beyond portfolios. We go through a live demonstration of his Story Bank Journal. A super easy way for business owners to find and tell impactful stories.

Enjoy the episode!

02:50 Marketing Beyond the Portfolio
07:20 Vulnerability in Storytelling
10:53 Capturing Real Life in Documentaries
18:46 Finding and Telling Your Stories
20:14 A Tool for Collecting Stories
21:19 Creating and Using the Story Bank Journal
21:45 Story Prompts to Spark Your Creativity
22:56 Seinfeld Moments
23:39 Transforming Stories into Lessons
23:51 Client Experiences with the Story Bank Journal
30:14 Importance of Client Testimonials
32:51 Using Stories to Communicate Value
34:38 Skydiving and Storytelling
37:46 Takeaway

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠

⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠

Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.

🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

If you’re like a lot of small business owners I work with, you might be feeling a little lost around SEO. What really works. And maybe you’ve tried some things you found online, but you’re not seeing results, or maybe you’re just not sure what’s worth your time. In this episode, I’m keeping it super tactical with a list of 15 quick-ish actions you can take to start seeing some changes in your SEO and content performance. These aren’t complicated strategies or things that need a ton of time—just quick-ish or even sometimes easy to implement today, this week, or this month to start making SEO feel a little more doable.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

The best social sharing snippet from Karlyn in this interview... "When you go into a networking environment or when you're interacting with other humans, it doesn't make sense to always be selling. And that's why it feels icky."

When we hear "networking," it's easy to picture forced exchanges, endless card-swapping, and uncomfortable moments filled with business talk that feels anything but genuine. But what if networking could be redefined into something that feels purposeful, enjoyable, and effective?

In a recent conversation with networking expert Karlyn, she shares the why and how of networking in a way that actually works—moving beyond simply trying to gain connections and toward building real relationships that uplift both parties. Let’s look at what she shared about why networking feels so icky for many of us, and how to transform it into something powerful and fulfilling.

Enjoy the episode!

02:10 The Essence of Networking
05:45 Overcoming Networking Challenges
08:28 Effective Networking Strategies
16:51 The Giving Hour Concept
24:05 Practical Networking Tips and Pitfalls
30:24 Final Thoughts and Takeaways
33:38 Conclusion and Contact Information

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠

⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠

Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.

🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

The intention of this episode is to help you know what to look for if you feel like your SEO agency is taking advantage of you. This particular sentiment has been showing up in my contact inquiries more lately. I pulled together 11 signs to consider in your partnership with your current SEO agency.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

The best social sharing snippet from Kinsey in this interview... "We don't have to be feeling guilty that they [AI tools] are doing the work for us, right? And it's one of those internal shifts that I think we really need to make as women to feel more empowered as CEOs, as business owners in our lives, and just like continue progressing and stepping into what we're supposed to be in this society instead of like falling behind in the patriarchal society we've all grown up in."

I virtually sit down with Kinsey Streib, CEO and founder of Feel Good Social and Authentic AI, about real-world tips on using tools like ChatGPT to simplify your workflows, spark creativity, and tackle those everyday challenges like writer's block or tech issues. Kinsey shares personal stories and actionable advice, focusing on how to start small and keep your brand's authenticity intact.

We also talk about handy resources like her Reels Prompt Playbook and Brand Blueprint course that can save you serious time. Plus, we talk about picking the right AI tools, training them to match your brand’s voice, and why it’s so important for women entrepreneurs to embrace AI. If you’re ready to save hours on your workflow and stay ahead in the game, this episode’s for you.

Enjoy the episode!

00:00 Introduction and Guest Introduction
00:14 Episode Overview and AI Topic Teaser
00:47 Guest Bio and Expertise
01:38 Starting the Conversation with Kinsey
02:32 Initial Hesitations About AI Tools
04:33 Practical Uses of AI in Business
06:54 Day-to-Day AI Assistance and Efficiency
16:29 Exploring AI Tools and Recommendations
24:39 Treat AI Like a Human Assistant
26:26 Training AI on Your Brand
27:30 The Brand Blueprint Method
30:27 Differences Between Free and Paid Versions of ChatGPT
32:09 Custom GPTs
33:57 Encouraging Women to Embrace AI
39:42 Using AI Without Sacrificing Authenticity
40:35 Fill-in-the-Blank Prompts for Social Media
43:53 Takeaways

👉 For all the links and resources mentioned in today’s episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠

⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠

Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.

🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

13 scary SEO and content marketing mistakes that can creep up on your business. The good news? Each one is avoidable with a little attention and planning. Success in SEO doesn’t have to be spooky!

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

The best social sharing snippet from Melanie in this interview... "Think about what you might say, but don't feel compelled to bring it up."

Ever wondered how AI can streamline your business operations? In this episode, I chat with my friend and a marketing pro Melanie Deardorff about how she uses AI in her daily work to save time and boost productivity. She shares how she uses tools like ChatGPT and Magai and talks about how transparency with clients can build trust when using AI. Whether you’re an AI newbie or looking to deepen your AI integration, this is a practical episode I think you'll enjoy.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠

⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠

Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.

🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

From tools like Keywords Everywhere and Answer The Public, to sneaky tricks like keyword stretching and digging into forums, there’s no shortage of strategies to discover new content ideas and find keywords for SEO. I share my favorite way plus 5 more strategies you can try.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

The best social sharing snippet from Emily in this interview... "Writing website copy really is an art and a science. That's what a copywriter does is help you pull out the pieces of your message that are impactful and important and going to attract the kind of clients you want."

The best social sharing snippet from Josh in this interview... "These are like the Holy Trinity of a great web design presence. Design, copy, and SEO. Clients need to understand that these things all work together in tandem and are very important."

In this episode, I brought in web design business coach Josh Hall and copywriter Emily Aborn to discuss the “Holy Trinity” of creating a great website—design, copy, and SEO. We explored which should come first, common mistakes business owners make, and how to convince clients to invest in all three. If you’ve ever wondered why your website isn’t performing as well as it should, this episode is for you!

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠

⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠

Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.

🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

This week, I’m sharing five straightforward ideas to make your content different from AI copy generators and even competitors. If you’re looking for ways to showcase what makes your business unique and stay ahead in a crowded market, this episode is for you. Plus, stick around for some behind-the-scenes insights at the end!

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.