The best social sharing snippet from this interview... "I think the tactics without the mindset, you're going to fail. And if you have the mindset without the tactics, you're going to fail. You need all of it."

In this episode, I interview Sarah Young, agency owner and mentor for female entrepreneurs. She shares her concept of aligned action, discussing how to take control of your business and life by letting go of what's not working, and focusing on small, consistent steps towards your goals. Sarah stresses the importance of taking radical responsibility for changes, pruning non-aligned activities, and setting unreasonable goals to reduce overwhelm and foster growth. She emphasizes the integration of holistic approaches that consider business, money, life, and health altogether, and offers practical steps for goal setting and implementation.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠

⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠

Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.

🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

In this episode of 'The Sweet Spot,' I cover 11 key areas for on-page SEO optimization that can help your website rank higher on Google.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

The best social sharing snippet from this interview... "If you wanna be more productive, start being more active."

In this episode, I interview Mr. Productivity himself... Mark Struczewski. We talk about his running routine and its impact on productivity. He shares his journey from starting daily runs after Hurricane Harvey to maintaining a staggering 2,532-day streak. He discusses the physical and mental discipline gained from running, how healthy habits contribute to productivity, and the importance of personal responsibility. We also explore Mark's views on proper pushups, disciplined morning routines, and the difference between being busy and truly productive.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠

⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠

Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.

🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

If there were a truly easy, fast way to rank high in Google, you can bet your bottom dollar that every business owner would be doing it. And if that were the case, Google would quickly adjust its algorithm to make it more challenging. There's no guaranteed shortcut to the top of the search engine results pages, but there are some strategies that yield faster results than others. This episode talks about them.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

The best social sharing snippet from this interview what in response to my asking how much should a business owner spend on Google Ads... "I like to reply back to, to potentials when they asked me this question with how long is a piece of string, because that's honestly how it is your budget depends on quite a few different components of Google ads depending on how much you want to reach, how many different formats you want to run, how big your website or product or service offering is, So it really just depends on, on what you're trying to achieve. A good way to answer it is by asking, like, what is your goal?"

It was my pleasure interviewing Dewan Chapman, a Google Ads specialist I work with. If you have been considering add paid ads to your marketing mix, this is the episode to listen to. Dewan explains how to get started, stressing the importance of defining goals and understanding customer journeys. He discusses budget considerations, how your website affects your ads and the importance of tracking the data.

Plus this episode has some behind the scenes footage at the very end.

Enjoy the episode!

The squirrel mooning me video (referenced in the behind the scenes at the end of the episode.)

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠

⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠

Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.

🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

If you aren't getting results from your website, here's where to start. There are 3 common scenarios and what to do about them.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

The best social sharing snippet from this interview is by far... " then when they quote you in it, because you're going to have an amazing quote, which is a secret, you know, any mediocre press release, or even a great press release, you want a quote that just sings, is amazing. If a journalist was to paraphrase what you wrote, there'd be a loss an ache. So you really want to make sure that quote stands in there because if they quote you, they have to provide the context of who you are. So if you've only referenced yourself as Mickey Kennedy, author of, you know recent bestseller XYZ, that's exactly the way they're going to quote you."

In this episode, I felt like I was getting the inside scoop on all things press releases. Mickie Kennedy, President of eReleases, shares insights on different types of press releases, importance of creating compelling content beyond simple product announcements. He highlights the need for story arcs, human interest elements, and meaningful quotes to capture media attention. Mickey also elaborates on the significance of multiple press releases in a PR campaign and leveraging earned media for increased credibility and conversions. He offers practical advice on measuring ROI and underscores that small businesses can achieve impactful PR results by being strategic and persistent.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠

⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠

Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.

🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

This episode addresses how we small business owners can survive in the new search environment. Even with single answer search results, there's a way to market your business to increase website traffic.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

The best social sharing snippet from this interview is by far... "It's just your vulnerability is your strength. It is, you know, it's your empowerment. And so, you know, working a lot of times with people with their inner child things that they have. You know, they still haven't had resolved inner child wounding and still keep with stories that have become really stagnant for them. And, and again, it's that, it's that repeated pattern. And it's just repeating things over and over and over and over again. And there's a lot of guilt and shame and blame going on. And you just need to, you know, it's important for me to go, let's zero in on all the positive things, all the things that you can do, all the ways that you're of value, all the ways that you're of worth."

In this episode I walk with one of my wonderful Sweet Spot members, Nancy Jackson of Authentic and Aligned. She talks about her passion for customer service and helping others, which led her to eventually start her own business. She talks about the importance of boundaries in business, how she manages to stay grounded, and the importance of helping clients see their potential. The conversation goes into common struggles people face, including lack of self-trust and feeling unfulfilled, and how Nancy helps them overcome these challenges.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠

⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠

Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.

🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

In this episode I share 14 examples of strong lead magnets, why they work and some things to take into consideration.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.