Takeaways

• Batching tasks can save time in content creation.
• Two approaches to ideation: identifying gaps in content and using keywords to guide content creation.
• Evaluate existing content and consider holidays and promotions for new content ideas.
• Create an editorial calendar to plan content topics and distribution channels.
• Focus on efficient content creation and use metrics to determine which content to share often.
• Redistribute content at specific intervals and consider different formats for repurposing and distribution.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

The best social sharing snippet from this interview is by far... "The goal is not to get it all done, but to get the right things done."

Today’s episode is a must-listen! I’m talking with Amber De La Garza, productivity specialist, about all things productivity. We explore why being busy isn’t the same as being productive, how to find your most effective work environment, and practical strategies for time blocking. Amber’s advice will help you reclaim your time and focus on what really moves the needle in your business.

Enjoy the episode!

02:32 Defining Productivity

02:39 The Real Meaning of Productivity and How to Achieve It

04:44 Behavior Over Tools

06:42 Productivity Is Not One-Size-Fits-All

12:25 A Strategy for Structured Flexibility

20:06 Choosing the Right Tools for Productivity

22:59 Addressing the 'I Don't Have Time' Dilemma

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠

⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠

Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.

🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

This is a three-part series aimed at breaking down the simple steps to develop a content marketing strategy to attract more organic website traffic and engage potential clients. The series covers everything from identifying your target audience (listen for a quick hack on this part!), content categories, and metrics to budgeting, content types, channel targeting, and finally, the creation and distribution of content. This second part of three goes into what budget, content types, how to organize the content and what channels to target.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

This is a three-part series aimed at breaking down the simple steps to develop a content marketing strategy to attract more organic website traffic and engage potential clients. The series covers everything from identifying your target audience (listen for a quick hack on this part!), content categories, and metrics to budgeting, content types, channel targeting, and finally, the creation and distribution of content. This first part of three dives into what a content marketing strategy entails, how to identify your target audience, and the significance of setting goals and measuring success with appropriate key performance indicators (KPIs).

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

The best social sharing snippet from this interview is by far... "Consider starting a podcast. It's a great way to improve your communication and really just expand your reach. And if you're hesitant, if you're nervous about it, I would explore that deeper. I would ask why. And if it leads you down a path of you're nervous and scared to put yourself out there, that's a really good wall to smash down and jump over because it's holding you back, whether you think it is or not. And even if you don't end up publishing the show, like I mentioned before, record a few episodes, like go through the exercise."

In this episode I chat with Doug Cunnington, a podcaster, YouTuber, and content creator, to discuss the significance of podcasting for small business owners. Doug shares his journey towards teaching people how to leverage podcasting for business growth. The conversation covers the benefits of podcasting, including improving communication skills, expanding one's network, and building deeper connections with audiences. Doug offers real world advice for those considering starting a podcast, highlighting the simplicity of getting started with minimal equipment and the importance of sustainability and consistency in content creation. The episode aims to encourage small business owners to consider podcasting as a viable part of their marketing strategy.

Enjoy the episode!

00:00 Welcome to the Small Business Sweet Spot
00:32 Special Guest Introduction: Doug Cunnington
00:57 Doug's Journey from Corporate to Content Creator
01:58 The Evolution of Doug's Focus and the Power of Podcasting
04:57 The Realities of Starting and Sustaining a Podcast
22:15 The Impact of Podcasting on Personal and Professional Growth
36:12 Final Thoughts and How to Connect with Doug Cunnington

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠

⁠⁠Peek inside my toolbox for all my tools.⁠⁠

Visit ⁠⁠Episodes I Like Playlist⁠⁠ for other recommended episodes I've enjoyed.

🗞️ Like newsletters?⁠⁠ Digital Marketing Takeaway⁠⁠

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

The episode offers a straightforward discussion aimed at explaining SEO tools and providing practical advice on how to process the overwhelming variety available. I share what SEO tools can offer, such as monitoring keyword rankings, generating content ideas, and analyzing technical aspects of websites, among other features. I also provides guidance on how to select the right tool. Important considerations like tool interface, functionality, cost, and how it fits into one's workflow are discussed to help you make an informed decision.

00:32 Diving Into SEO Tools: Do You Really Need One?
01:49 Understanding SEO Tools and Their Benefits
02:52 Navigating the Maze of SEO Tools
03:58 Testing and Choosing the Right SEO Tool
05:36 Key Takeaways on SEO Tools

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

Is spending your time and energy and monetary resources worth investing into your SEO? You can find out by grabbing a few numbers. 

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

Want to see how much traffic you get from Instagram? 
What about Pinterest? Or your Google Listing?

This episode shows you how to do just that. And in detail. I also share tips that sometimes people aren't aware of to ensure the tracking is set up properly so your data isn't skewed. 

00:32 The Importance of Tracking Your Marketing Efforts
01:19 Mastering UTM Codes for Effective Tracking
02:01 Setting Up and Utilizing Tracking URLs
05:08 Tips for Organizing and Implementing Tracking Links
05:40 The Impact of Tracking on Analytics and Reporting

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

The best social sharing snippet from this interview is by far... "So her original identity was very one thing, which was. Always sort of secondary or third in the, you know, there's somebody bigger than her in the family, let's say. There's always somebody doing more, or the expectations were that this one person would do everything. And her identity, so we worked a lot on her identity. Allowing herself to, to be, big!"

In this episode I sit with my very first Sweet Spot member, Lisa Garber, Life and Mentor Coach, and have a conversation around how small business owners can overcome unknown fear to effectively grow their businesses. Lisa shares insights into the importance of self-awareness, prioritizing tasks, and dealing with procrastination. The conversation also touches on Garber’s transition to online coaching and product creation in response to the pandemic. Lisa encourages that small business owners should focus equally on personal growth and business development, as success in business often reflects one's self-esteem and identity.

Enjoy the episode!

01:54 Lisa Garber's Coaching Philosophy and Approach
04:12 Identifying and Overcoming Roadblocks to Success
08:43 The Role of Self-Awareness and Prioritization in Personal Growth
12:18 Exploring Common Roadblocks and Solutions in Coaching
15:30 Success Stories and the Power of Identity Shifts
19:56 Addressing Misconceptions in Coaching
20:20 The Essence of Coaching
21:25 Strategies and Misconceptions in Coaching
23:16 Core Philosophies in Coaching
25:09 Adapting to Change
28:01 Leveraging Digital Platforms
34:37 The Power of Self-Reflection for Small Business Owners
36:09 Finding Answers Within

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠

⁠⁠Peek inside my toolbox for all my tools.⁠⁠

Visit ⁠⁠Episodes I Like Playlist⁠⁠ for other recommended episodes I've enjoyed.

🗞️ Like newsletters?⁠⁠ Digital Marketing Takeaway⁠⁠

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

The best social sharing snippet from this interview is by far... "Don't sound like you've swallowed a thesaurus."

In this episode of the Small Business Sweet Spot, my copywriter, Rose Crompton, shares about the intricacies of creating unique and engaging content for small businesses. Rose shares her journey from journalism to digital marketing and highlights the transition in blogging from SEO-focused content to creating genuinely engaging, original content that resonates with readers. 

She emphasizes the importance of original stats, quotes, and avoiding cliches to differentiate content from the AI-generated or content mill churn. Rose also touches on the shift toward quality and accountability in blogging, akin to journalistic standards, spurred by search engine updates like Google's 'Helpful Content Update'. The episode concludes with Rose's perspective on using AI as a tool to enhance writing rather than replace human creativity and insight.

Enjoy the episode!

00:00 Welcome to the Small Business Sweet Spot
00:32 Special Guest Introduction: Rose Crompton, The Copywriting Expert
01:03 Rose Crompton's Journey and Expertise in Copywriting
03:41 The Evolution of Blogging and Content Creation
06:37 Differentiating Content in the Age of AI
18:24 Practical Tips for Elevating Your Content
29:11 Predictions and Final Thoughts on Content Creation
30:46 Closing Remarks and How to Connect

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠

⁠Peek inside my toolbox for all my tools.⁠

Visit ⁠Episodes I Like Playlist⁠ for other recommended episodes I've enjoyed.

🗞️ Like newsletters?⁠ Digital Marketing Takeaway⁠

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.