It's not just button colors that can improve conversion rates. And for most of us small business owners, changing a button color doesn't produce significant enough difference. But these 3 things inside the episode might. Learn the 3 ways plus a general guideline for what conversion rate percentage you can use as a goal.

Enjoy the episode!

14 Examples of Lead Magnets & Why They Work

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

🧰 I love me a good digital marketing tool. This week’s recommended tool is Descript.

My podcast and video editor. I like that I can highlight words and move or remove them. I can add “commercials” or snippets of things that are repeated in multiple pieces of content. I find it’s one of the easier editing tools.

Peek inside my toolbox for all my tools.

🎧 This week’s recommended podcast episode is How to Make Your Business Page More Professional with Carli LeBlanc on The Side-HustlHER Podcast.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

If your business growth has slowed or you've found yourself saying "I'll get to that later,” this episode is a gentle nudge to pause and think. Complacency can sneak into your business under the disguise of comfort, hesitation, or routine. Inside this episode are simple, mindful steps to help you shift back into intentional action.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

🧰 I love me a good digital marketing tool. Peek inside my toolbox.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

Google ads can be a great supplement to lower lead periods. If you've been considering Google Ads, there are some things that are helpful to know for before the click performance vs after the click performance. Because just getting impressions and ad clicks doesn't equals sales or return on your ad spend. And that's what this episode is about.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

🧰 I love me a good digital marketing tool. This week’s recommended tool is Kling AI.

Turn your static images into video! I’ve had some fun with this one. I took one of my static photos and had it take my arm/hand reach out to Branch from the Trolls movie. Well, the reaching out part… I had to put a photo of Branch in my Canva and then I inserted a video. Add just a little movement to static photos and turn them into .gifs for some movement on your website!

Peek inside my toolbox for all my tools.

🎧 This week’s recommended podcast episode is How to Let Go Of Your Shame on the Solved show.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

What in the world does journaling have to do with business ownership? For me, it's been a huge helper in the success of my business. I see a lot of people offering journals or the idea of journaling. The other day I saw somebody on Instagram doing a skit about journaling and I can't remember who it was, but they were writing in their journal and then they got really mad and they tore the journal up and said… "oh, great! The journaling works!" And so, I want to share with you my journaling story and whyyyyy it's something to consider doing if you're not already.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

🧰 I love me a good digital marketing tool. This week’s recommended tool is BetterLinks.

Super handy for short URLs (aka vanity URLs). Instead of showing someone a super long URL, you can set it up so it's shorter and if you're an organized gal like me, put them in categories so you can track the URLs. I have categories for tools, podcasts, operations, affiliate (links I share with other people). And it will show you how many times the URL is viewed and clicked so you can understand if the link is popular.

Peek inside my toolbox for all my tools.

🎧 This week’s recommended podcast episode is When Business Threatens to Take Over Your Life on the Small Business Casual show by Emily Aborn.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

I’m sharing 6 types of blog posts every service-based business should have on their website. Blog posts aren’t just for filling space. They’re help your site rank higher in search engines and give your visitors a reason to stick around and take action. You’ve only got one shot when someone lands on your site to prove you know your stuff, show you’re the right fit, and answer the questions already spinning in their head. These blog post types will do exactly that.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

🎧 This week’s recommended podcast episode is Embracing the Full Spectrum of Emotions: A Guide to Mindfulness and Self-Discovery with Tara Brach.

I love Tara Brach. Tara is an engaged Buddhist specializing in the application of Buddhist teachings to emotional healing.

I think the thing I liked best about this episode is the chat around the logistics of meditating and thinking about setting an intention before you start. I don't set intentions normally because I feel like what kind of intention should I set. But now I'm doing more around just intending to be open and not expecting any "thing" to come from the session. I think a couple years ago it would have been just let me get to the grocery story without screaming bloody murder at someone who just cut me off. lol

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

I think sometimes, it can feel like we are doing all the right things to get more leads in our business. And we think we're doing them correctly. And we're still not seeing leads. Doing all the posts on all our channels. And then checking our email and the inquiries aren’t there. That’s when the guessing starts. This episode tells you how you can stop guessing.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

🧰 I love me a good digital marketing tool. Some of them I am an affiliate of which means they pay me to promote their tool. And I'm happy to do so as long as I am using it currently, have used or tried it or someone I trust recommends it to me. This week's tool is PodMatch.

It's like a dating site but for hosts and guests for podcasts. If you're looking for podcasts to guest on, you plug in some information, and it attempts to find you shows that match! It's hands down one of the most useful tools for finding podcast shows.

Peek inside my toolbox for all my tools.

🎧This week's recommended podcast episode is Ultraspeaking with Tristan de Montebello from the Smart Passive Income Show.

This episode has some great tips for how to speak more confidently in meetings, on stage, wherever. I think it's a new "trend" of category in public speaking. When I hear Toastmasters, I think stuffy and not a fun thing. But ultraspeaking!? It feels a little scary but well, you'll just have to listen. I don't want to give away the stuff you should hear from the guest on the show.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

If you've been wondering whether podcast guesting is actually worth your time, let me tell you... it. Is. And not just in the "some expert said it works" kind of way. I teamed up with copywriter Emily Aborn and podcast pro Ande Lyons to talk about how podcast guesting can actually work as a solid marketing strategy, not just a one-off visibility boost. We covered what makes a great pitch, how to prep for interviews (without overdoing it), and the kind of energy that gets you asked back again.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

🧰 I love me a good digital marketing tool. This week’s recommended tool is Postamatic.

This tool sits right inside Google Sheets. It is a service that automates publishing posts to your Google Business Listing! You can download your reviews too; which is handy when you want to search for certain words to put them in your marketing. I've used this for clients to schedule posts out one and two months at a time.

🎧 This week’s recommended podcast episode is Are you Being Gaslit? Here's How to Know For Sure from the Michelle Chalfant Show.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

 For a lot of us, marketing is the last thing that we wanna do. It may be why you're listening to this podcast... to learn what in fact you can do to increase the visibility of your business and get more people to your website. Well you're in luck! I'm going to share some super specific things that you can do based on various effort levels.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

🧰 I love me a good digital marketing tool. This week's tool is Process Driven.

ProcessDriven is the most comprehensive resource for business owners who want to turn operational chaos into a proven, repeatable, process. I had used the YouTube tutorials and articles but being in the community allowed me to get my own personal scenarios worked out. The community is run by Layla Pomper. Layla and her team are beyond expectations when it comes to helping the community members. Always new templates, helpful decision trees, and the regular updates are packed with information.

Peek inside my toolbox for all my tools.

🎧 This week's recommended podcast episode is Can I persuade 20 strangers to listen to Nudge? from the Nudget podcast by Phill Agnew.

He uses the art of pre-suasion. Did it work? I can't tell you. You'll have to listen for yourself. If you do, let me know how you like it.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

People say "just do it". Like it's some act of pulling a lever that dispenses Reese's peanut butter cups. Of course I can just do thaaaat. 🤪 But following through with better morning routines, posting that great idea for a social skit (of which I have so many on my list, it's not even funny), or even publishing that ultimate guide for your blog. That's easier said than done, right? If you could just do it, it would be done. You've probably been hoping to get all those things done. In this episode, I wanna share why we have to stop hoping for results for our business and instead replace it with intention and how to go about doing that.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

🧰 I love me a good digital marketing tool. This week’s recommended tool is Google Search Console.

One of my go-to tools to find what phrases people find my (and clients') websites on. It tells me the phrases, how many times I show up, what page I rank on and how many people click to my website. And recently! Google has added an insights area that easily lets you see what pages or keywords are trending up or down in a given period.

Peek inside my toolbox for all my tools.

🎧 This week's recommended podcast episode is from Pat Flynn's Smart Passive Income podcast… called What's Working on YouTube Right Now.

He talks about series. It's not the first time I've heard that. I first heard it from Shine with Natasha, who has a fabulous YouTube channel. 

It's about creating, well, series… a set of content that is broken up into parts and keeps people coming back. It doesn't have to be video either. It is a great listen. If you listen, let me know how you like it.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

In this episode I chat with Rael Bricker, a seasoned business owner living in Perth, Australia. He starts with the essential aspect of prioritizing sales over marketing for entrepreneurial success and discusses how integral sales skills are in the business world. Rael also provides valuable strategies on becoming a successful public speaker, emphasizing the importance of having a compelling message and effectively structuring presentations. The conversation transitions into practical AI tools for business productivity. Wrapping up, Rael emphasizes the significance of resilience, embracing change, and focusing on solution-oriented thinking for business growth.

Enjoy the episode!

00:00 Introduction to the Small Business Sweet Spot
00:26 A Personal Insight on Life in Perth
02:31 The Importance of Sales Over Marketing
07:55 The Journey to Becoming a Professional Speaker
17:15 Building Resilience and Positivity in Business
21:04 Personal Reflections
21:27 Starting a Business - From Fluke to Success
21:54 The Flaws of Consulting Firms
22:25 Winning Contracts and Seizing Opportunities
23:28 The Evolution of a Mortgage Business
24:11 The Importance of Passion and Flexibility in Business
25:46 Embracing Emerging Technologies
27:36 Practical AI Tools for Entrepreneurs
31:10 The Future of Work and AI
36:16 Give Up Control to Gain Control

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠

⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠

Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.

🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.