The GetGlobal Podcast

Tom Doctoroff is the former CEO of JWT Asia Pacific, and is the current Chief Cultural Insights Officer at Prophet. This audio session was captured on April 5, 2018 at a special thought leaders dinner in Los Angeles. 

eBay Chief Communications Officer Dan Tarman joined us to discuss the future of retail and e-commerce, developing global communications strategies today, and the relevance of some of the new technologies generating curiosity and excitement such as artificial intelligence. 

Digiday CEO and founder Nick Friese has in just ten years moved to the center of the conversation on digital media, marketing, and advertising with their events and media. In this podcast episode, Nick talks about what it took to grow and expand into foreign markets, as well as what the rest of the industry is doing to see growth and revenue beyond the old models and domestic focus that has characterized the industry's approach to survival.  

Special episode: We welcome Glen Fukushima to the GetGlobal podcast this week to discuss North Korea and elements of his article about Japanese Prime Minister Shinzo Abe's relationship with US President Trump in the NY Review of Books, especially in light of the complicating matter of Trump's acceptance of North Korea's invitation to talks. Glen has been a trade negotiator to Japan, a longtime executive based in Japan, as well a senior analyst on Japan and Northeast Asia based in Washington, D.C. His views are informed by his prominent careers in private industry and government, and we will offer occasional updates to the themes in NE Asian regional affairs in coming months from both of these points of view.

This episode welcomes Tom Doctoroff, Chief Cultural Insight Guru and Global Executive Brand Advisor at the global brand and marketing consultancy Prophet. He spent nearly twenty years of his career as a senior executive focused on China and Asia, culminating in a tenure as JWT's CEO of Asia Pacific.

Executives often lament that China's consumer landscape evolves so quickly that they have trouble keeping up, leaving room for both domestic and foreign competitors to capture their lead. While there are many ways in which China changes, there are also many that stay the same. Unlocking these cultural constants is essential for building lasting and firm success with China's consumers. This podcast episode journeys into some key concepts about China's consumer constants, as well as what may be changing today — from the consumer classes, to society, and briefly to politics. 

In this fast-moving conversation, Darrell Bricker discusses how Canadians feel about their economy, the political environment, trade, China, and even the tone of the Canadian media's coverage of Prime Minister Trudeau's controversial visit to India. With NAFTA under negotiation, but also because Canada buys more goods than any country, this discussion gives good insight into our partner to the north. 

The media landscape is changing rapidly as publishers and content producers seek to diversify revenue streams and answer to local needs and interests — wherever that "local" may be. In virtually every emerging market, there are new media outlets that are capturing eyeballs and ad dollars by delivering their content in new and innovative ways that would likely be unexpected to most foreign observers. Marcus Brauchli, managing partner at North Base Media, former executive editor at Washington Post, and former managing editor at the Wall Street Journal, has been on an odyssey to find the hottest media brands and invest in their growth. Marcus speaks with us about what he's seeing on the ground in some of the fastest growing foreign markets, and what he has learned since he founded his investment firm in early 2014. 

Companies are expanding faster and farther than ever before. How? Why? Is it because they're so good? Or because they have had help from a new breed of service provider? The last 10-15 years has seen an explosion in the kinds of services that can assist companies to easily overcome what have traditionally been risky and difficult challenges. Vistra will discuss some of the kinds of the challenges that can be overcome through careful planning and partnership.

- Benjamin Fielding — (Deputy MD, International Expansion, Vistra) This session was recorded live from GetGlobal 2017 in Los Angeles.

For more information and updates go to getglobal.co

In this session captured live from GetGlobal in Los Angeles, Andy Kaplan, president of Sony Pictures Television Networks, will be interviewed by Ken Silverman, head of North America at Sannam S4. Here Andy Kaplan addresses Sony's global television strategies and impact, as well as where the international television field could be headed over the next decade. He will also detail Sony's Networks business in India which for over twenty years has operated several of the most popular channels in the highly lucrative and rapidly growing Indian television market. This session was recorded live from GetGlobal 2017 in Los Angeles. For more information and updates go to getglobal.co