The Girls in Marketing Podcast

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Welcome to the Girls in Marketing Podcast! We are talking all about work/life balance and how to balance everything as a marketer.

It's a tricky skill to master and a perfect balance isn't always achievable, as discussed by the Girls in Marketing Team.

In this episode, we discuss:

We hope you enjoy this episode! If you do make sure to leave a rating and review for our show as it helps us make the podcast even better.

Check out our sponsors:

Find out more about Hostinger here⁠👩‍💻

Find out more about Kingsbridge Insurance here 🤝

Thank you for all your support recently, it means the world to us! We'll see you next week with another fantastic episode with the founder of one of the biggest marketing communities around...

See you next week,

Girls in Marketing Team

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Today, we have an influencer marketing special for you on the podcast. We are joined by Lauren Stretch, Head of Influencer and Social Marketing at FaceTheory.

With a background spanning across a range of beauty and fashion roles, Lauren has leveraged her fascination with influencer marketing to build a career she loves.

Lauren has worked on some pretty cool influencer marketing campaigns, including ASAP Rocky, Sarah Ashcroft and Rachel Leary, so stay tuned until the end to hear all the influencer marketing tea.

Throughout her career, she has worked for brands like GUESS, Missguided, TooFaced, and now she’s working in influencer marketing at FaceTheory.

This episode discusses:

If you want to see more guests like Lauren on the podcast, please go like and subscribe to our podcast as it really helps us out.

This is a great episode with Lauren, if you enjoy it make sure to share it with your marketing friends.

Check out our main sponsor, Hostinger, to create your dream website: http://hostinger.com/girlsinmarketing 👩‍💻

Check out Kingsbridge to find out more about insurance: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 🤝

In the world of marketing, it's easy to get distracted by vanity metrics. Those flashy numbers may look good on paper but they can sometimes fail to translate into meaningful outcomes.

In this episode, the Girls in Marketing Team dive deep into the vanity metric trap and explore how brands can shift their focus towards uncovering true value in their digital marketing data.

Topics discussed in this episode included:

Hopefully, this is an insightful episode for you to see how vanity and actionable metrics can be used within your marketing.

See you next week for an episode about influencer marketing!

Girls in Marketing

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Gain exclusive access to the social media strategies, tactics, and lessons that have propelled Monzo's social media success as a disrupter bank.

In this episode of The Girls in Marketing Podcast, Olivia sits down with social media royalty, Richard Cook, Social Media Lead at Monzo Bank, as he delves into the captivating world of social media marketing.

In this episode, you'll discover the journey behind Monzo's remarkable success in social media marketing as Richard shares his invaluable insights and strategies, despite having an untraditional route into marketing.

This episode discusses:

A huge thank you to Richard for coming to Liverpool to record the podcast. We hope you enjoy this episode, if you did please leave a review and follow our page 🤩

Make sure you check out our podcast sponsor, Hostinger, for your new website host here: https://www.hostinger.com/girlsinmarketing 🧑‍💻

See you next week for another team episode!

Girls in Marketing Team

⭐️ Start your passion project with Hostinger here: ⁠⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠⁠ ⭐️

Welcome back to another episode of The Girls in Marketing Podcast! Today, we are diving into your marketing confessions.

A huge thanks to our podcast sponsors Hostinger and Kingsbridge Insurance!

Find out more about Hostinger: ⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠

Find out more about Kingsbridge Insurance here: ⁠⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24

We’ll see you in next week’s episode for a podcast episode with a marketer from a very popular bank 🏦💸

⭐️ Start your passion project with Hostinger here: ⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠ ⭐️

Welcome back to The Girls in Marketing Podcast!

In this episode, we're diving deep into the world of performance marketing with a true trailblazer, Lily Thistlewood, the Head of Performance Marketing at Adanola.

Adanola is one of the hottest brands right now and the athleisure brand has taken the fashion world by storm.

Join us as we sit down with Lily to understand the secrets behind Adanola's remarkable success in performance marketing.

From running her own marketing agency to working for big brands like The Very Group, Lily’s career experience is something we can all learn a lot from.

This episode discusses:

If you want to see more guests like Lily on the podcast, make sure you leave a rating as it helps us out more than you’d imagine.

See you next week for another team episode!

⭐️ Start your passion project with Hostinger here: ⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠ ⭐️

In the age of social media influencers and digital networking, the concept of personal branding has become more popular. But is it truly necessary for success, or is it overrated? In this episode, we dive deep into the debate surrounding personal branding and give you our opinions.

Through discussing real-life examples, we uncover the truth behind personal branding. Is it an essential tool for success in today's competitive job market, or is it merely a trend?

Tune in to gain valuable insights that will help you navigate the world of personal branding, with a little help from the Girls in Marketing Community.

We discuss:

As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!

Find out more about Hostinger: ⁠https://www.hostinger.com/girlsinmarketing⁠

Find out more about Kingsbridge Insurance here: ⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24

Tune in to find out what the team think about personal branding and don’t forget to follow our Instagram @girlsinmarketing to get involved in future community debates. Our next team episode might just feature you…

See you next week for an ADA podcast special 👀

⭐️ Start your passion project with Hostinger here: ⁠https://www.hostinger.com/girlsinmarketing⁠ ⭐️

Welcome back to another episode of The Girls in Marketing Podcast!

In this episode, we sit down with Anna Jones, a marketing strategist and Founder of Your AJency, to delve into her inspiring journey from the world of retail to agency life.

Anna shares her invaluable insights and experiences on how she navigated her marketing career so far, highlighting the lessons she's learned, and the strategies she employed to carve out a successful career in marketing.

In this episode, we discuss:

Join us in this episode as we discuss Anna's remarkable journey and gain valuable advice on how to pivot your marketing career towards your own agency aspirations.

⭐️ Start your passion project with Hostinger here: ⁠https://www.hostinger.com/girlsinmarketing⁠ ⭐️

This week on The Girls in Marketing Podcast, we're talking about how to market to the new generation, Gen Z.

With their unique behaviours, preferences and soaring screentime, capturing the attention of this new generation is both an art and a science. It's difficult to get right.

Listen to the team discuss:

Whether you're a seasoned marketer or just getting started, this episode offers invaluable tips to help you navigate the ever-evolving landscape of Gen Z marketing.

As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!

Find out more about Hostinger: ⁠https://www.hostinger.com/girlsinmarketing⁠

Find out more about Kingsbridge Insurance here: ⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24

Tune in and learn how to get your brand to stand out among the younger generation.

See you next week for another guest episode... it's a good one 🤭

⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️

In this episode of The Girls in Marketing Podcast, join us as we dive into the world of personal branding on LinkedIn with Lara Acosta.

Lara, one of the most influential voices on LinkedIn, shares her insights on how to harness the power of storytelling to elevate your personal brand on the world's largest professional networking platform, LinkedIn.

Olivia chats with Lara about:

Tune in to unleash the power of strategic storytelling for your personal brand with Lara Acosta.

Did you enjoy this episode? Make sure you rate us and follow our show to help us make the podcast even better!

See you next week for a team episode!

Girls in Marketing Team