Welcome back to The Girls in Marketing Podcast for one last time 🥹

In this final episode, we’re reflecting on the incredible journey this podcast has taken us on. We’re talking about where it all started, how the podcast has evolved with our community, the highs and lows along the way, and some of our favourite episodes and guests that made a lasting impact.

Plus, we’re opening up about the decision to bring the podcast to a close, why now felt like the right time and what’s next for Girls in Marketing.

Thank you for every listen, message, review and moment over the years. Whether you’ve been here since day one or just discovered us, we’re endlessly grateful for your support.

This might be the end of the podcast, but it’s nowhere near the end of the journey 💖

With love always,

The Girls in Marketing Team x

Chapters:

00:00 Introduction and Final Episode Announcement

01:17 Reflecting on the Journey

02:07 Origins of the Girls Marketing Podcast

03:31 Evolution and Growth

05:17 Challenges and Changes

09:49 Favorite Episodes and Guests

21:50 The Decision to End the Podcast

25:05 Final Thoughts and Gratitude

Welcome back to The Girls in Marketing Podcast!

In this episode, we’re diving into the latest AI updates and platform features shaking up the marketing world. From Google’s new AI Marketing Advisor to Instagram’s fresh DM tools, we’re breaking down what these innovations mean for marketers and creators alike.

Plus, we’re talking about the power of nostalgic marketing, the evolving role of social media for small businesses, and what it really takes to build confidence in your career. We also answer your audience questions with Sophie Lee and share the behind-the-scenes of launching our Freelancing for Marketers course.

Whether you’re riding the AI wave or reflecting on the campaigns that shaped you, this episode is packed with practical insights, honest reflections, and community-driven chat.

Chapters:

00:00 Introduction and Weekly Highlights

00:48 Google's AI Marketing Advisor

05:25 Instagram's New DM Features

14:54 Google's AI Shopping Experience

19:32 Small Businesses and Social Media Marketing

23:55 Audience Questions with Sophie Lee

25:40 Embracing Fear and Building Confidence

28:17 Launching the Freelancing for Marketers Course

32:32 Nostalgic Marketing Campaigns

40:17 Podcast Recommendations and Insights

44:44 Creative Marketing Campaigns

48:31 Conclusion and Community Engagement

Welcome back to The Girls in Marketing Podcast!

In this episode, we’re diving into the latest platform updates and Gen Z insights you need to know about. From Spotify’s new podcast features to TikTok’s career advice initiative, we’re breaking down what these shifts mean for marketers.

Plus, we’re unpacking Gen Z’s impulse buying habits, how they use shopping as stress relief, and what brands can do to truly connect with them. We also answer your questions on how to add personality to a “boring” brand and explore a standout campaign from Sweaty Betty.

Whether you’re building a brand or just trying to keep up, this episode is packed with practical advice, trend talk, and a few laughs along the way.

Chapters:

00:00 Introduction and Weekly Highlights

00:40 Recap of Kérastase Pop-Up Event

02:25 Fun at Candid Studios

05:43 Spotify's New Podcast Features

10:00 TikTok's Career Advice Initiative

14:06 Google's New Discussions Feature

16:54 Gen Z Trends and Insights

21:56 Gen Z's Impulse Buying and Stress Relief

23:50 Authenticity in Brand Communication

24:36 Your Questions Answered: Adding Personality to Boring Brands

30:00 Personal Anecdotes and Practical Advice

34:30 Trendy Marketing Campaigns: Voiceover Trend and Sweaty Betty

40:19 Conclusion and Wrap-Up

Welcome back to The Girls in Marketing Podcast!

In this episode, we’re diving into the latest marketing news that’s got everyone talking - from the rise of AI dolls on LinkedIn (yep, that’s a thing) to the newest updates from Canva’s Create event. We’re also breaking down the Gen Z trends that brands really need to pay attention to including ethical branding, social media habits and travel inspiration.

Along the way, we unpack Meta’s legal drama with the FTC, Instagram’s lockable posts experiment, Ben & Jerry’s unapologetic activism, Pepsi’s ongoing identity crisis, and why everyday marketers deserve more credit. It’s a packed episode full of branding insights, big ethical questions and a reminder that marketing is constantly evolving and Gen Z is leading the charge.

Let’s get into it.

Chapters:

00:00 Introduction and Major Marketing News

01:02 Canva Create Event Highlights

05:23 Meta's FTC Challenge and Its Implications

06:57 Instagram's Lockable Posts Experiment

10:06 Gen Z Travel Trends and Social Media Influence

16:06 Guess the Brand by Their Mission Statement

23:03 Personal Touch in Jewelry Branding

23:52 Ben & Jerry's Social Mission

24:38 Pepsi's Challenging Brand Identity

29:18 AI Doll Trend: Fun or Ethical Dilemma?

36:59 L'Oreal's 'Never Your Fault' Campaign

40:40 Celebrating Everyday Marketers

43:55 Podcast Wrap-Up

Welcome back to The Girls in Marketing Podcast!

This episode is a packed one -from our biggest takeaways at Advertising Week Europe to the rising trend of employee-generated content, we’re diving into what’s hot in the marketing world right now.

We unpack Meta’s controversial ad-free subscription model, Instagram’s latest social updates, and what consumers really want based on fresh research. Plus, we share our take on some iconic April Fool’s Day campaigns 👀

And we’re not stopping there. We answer your questions on career progression, including the balance between earning vs. learning, how to take the leap in your career, and why fast response time might just be your superpower.

If you’ve been feeling stuck or just want the inside scoop on what’s shaping the industry right now, this one’s for you.

Chapters:

00:00 Introduction and Episode Overview

00:47 Advertising Week Europe Highlights

10:00 Meta's Ad-Free Subscription Model

16:59 Instagram and Social Media Updates

19:56 Consumer Research Insights

23:02 The Blue Drink Debate

23:18 AI and Customer Engagement

23:53 The Importance of Response Time

24:50 Your Questions Answered: Career Progression

25:55 Earning vs. Learning in Your Career

27:13 Taking the Leap: Career Advice for Women

31:58 April Fool's Day Campaigns

37:45 The Impact of Employee Generated Content

41:58 Conclusion and Wrap-Up

Grab a ticket Advertising Week Europe 2025 here.

Welcome back to The Girls in Marketing Podcast!

In this episode, we’re breaking down Instagram’s controversial AI-generated comments and exploring Google’s latest privacy move with shielded emails. We also dive into TikTok’s push for longer videos, the growing debate around AI and copyright, and the mental health challenges facing marketers today.

Plus, we’ve got actionable tips for boosting your corporate LinkedIn page, a deep dive into Jaguar Land Rover’s bold rebrand, and insights into why brands might be strategically killing their own products. Tune in for inspiration from standout campaigns, including Flo Health’s impactful taboo-breaking initiative, and find out how creativity can flourish even on a tight budget.

It’s a packed episode, filled with insights and campaigns!

Chapters:

00:00 Introduction

01:15 Instagram's AI Generated Comments

06:35 AI and Copyright Protection

10:31 Longer Videos on TikTok

14:21 Google's Shielded Email Update

17:06 Workplace Stress and Mental Health

23:55 Community Q&A

24:27 Top Tips for Growing a Corporate LinkedIn Page

26:28 The Importance of Organic Content on LinkedIn

29:10 Staff Picks: Noteworthy Campaigns

29:27 Jaguar Land Rover Rebrand: A Case Study

33:40 Advertising Week Europe Event

34:25 Brands Killing Their Products: A Trend?

40:28 Flo Health Campaign: Breaking Taboos

44:31 Creative Marketing on a Budget

46:38 Final Thoughts

Welcome back to The Girls in Marketing Podcast.

In this episode, we’re spotlighting powerful International Women’s Day campaigns, including Tony’s Chocolonely, “See What She Sees,” and Refuge’s “Red Flag” initiative. We’re also unpacking major updates, including Instagram’s standalone Reels app, Google’s AI-powered shopping, LinkedIn’s new connections-only feed, and Meta’s Community Notes.

Plus, we’re diving into YouTube’s rising marketing influence, conversational ads, measuring campaign impact, PrettyLittleThing’s bold rebrand, and National Trust’s TikTok success.

Chapters:

Introduction 00:31

International Women's Day Campaigns: 01:16

Tony's Chocolonely Campaign: 04:00

See What She Sees Campaign: 10:04

Refuge Red Flag Campaign: 13:05

Latest Marketing News: 13:13

Instagram's Separate Reels App: 15:54

Google's AI Shopping Expansion: 21:21

LinkedIn's Connections Only Feed: 25:49

Meta's Community Notes: 29:18

Industry Research: Thrive in 2025: 30:37

The Importance of Multi-Channel Strategies: 31:37

YouTube's Growing Influence in Marketing: 34:40

Conversational Ads and DM Campaigns: 39:27

Measuring Campaign Impact: 44:16

PLT Rebrand: A Controversial Move: 49:59

National Trust's TikTok Strategy: 53:13

Welcome back to The Girls in Marketing Podcast!In this episode, we’re exploring the latest updates in social media and tech, from YouTube’s plans for the future to TikTok’s growing influence on the music industry. We’re also breaking down Instagram’s new dislike button and Google’s AI-powered career tool, Career Dreamer.What do these changes mean for marketers and content creators? And how can professionals stay ahead in an industry that’s constantly evolving?Social media and technology move fast, but we’re here to help you make sense of it all and stay ahead of the curve.
Chapters:

00:00 Introduction

00:48 BuzzFeed's Positive Social Media Platform

06:55 Instagram's New Dislike Button for Comments

12:14 YouTube's Evolution and Future Plans

17:01 Google's AI Career Tool: Career Dreamer

20:21 TikTok's Impact on Music Discovery

26:57 The Impact of TikTok on Music Discovery

27:51 Insights from Marketing Experts

28:34 Understanding the Customer Journey

30:58 Optimising Customer Communications

39:53 Exploring New Brand Collaborations

43:44 Mr. Beast on Diary of a CEO

46:57 Burberry's Nostalgic Campaign

49:42 Final Thoughts and Wrap-Up

Welcome back to The Girls in Marketing Podcast!

In this episode, we’re diving into the latest things shaking up the marketing world, from the battle between X and Threads to the growing burnout crisis in the industry. What do these changes mean for marketers navigating marketing and job market uncertainty? And how can professionals stand out in a competitive landscape while protecting their well-being?

Marketing is overwhelming, but we're here to break it down, help you stay ahead, and remind you that you’re not alone in this industry.

Chapters:00:00 Introduction04:25 The Turmoil of X and the Rise of Threads09:08 Apple's iOS Email Update and AI Summaries15:17 AI Usage in Marketing Roles20:25 Emotional Exhaustion in Marketing23:18 Understanding Company Culture and Support23:43 Self-Reflection and Managing Expectations24:17 Addressing Imposter Syndrome25:45 Navigating Internships and Job Applications27:29 Building a Standout CV and Interview Skills30:14 Effective Networking Strategies36:00 Charity Campaigns and Marketing43:43 Creative Marketing Campaigns46:51 Conclusion and Final Thoughts

Welcome to Season 6 of The Girls in Marketing Podcast 🎉

We’re kicking things off with a deep dive into the latest social media shake-ups, from the potential TikTok ban to Instagram’s ongoing identity crisis. What do these changes mean for marketers, brands, and creators? And how can businesses build long-term brand loyalty in a world where platforms are constantly evolving?

Chapters:

00:00 Welcome to Season Six!

00:19 Social Media Chaos: TikTok and X Updates

02:30 Diversifying Platforms: Lessons from TikTok Ban

06:03 Instagram's Identity Crisis

12:07 The Rise of Video Content Across Platforms

14:27 Industry Research Insights

17:23 TikTok as a Search Engine

23:52 Building Trust with Brands through Social Media

25:14 The Role of Social Media in Customer Journeys

26:26 Retaining Customers through Social Media

28:27 The Importance of Brand Transparency

31:55 Effective Email Marketing Strategies

35:16 Introducing a New Segment: Your Questions Answered

36:09 Insights from Jo Bird on Creative Marketing

38:17 The Value of Individuality in Marketing

43:27 Community Building and Customer Loyalty

47:37 Emotional Marketing Campaigns

50:51 Wrapping Up and Final Thoughts