Welcome back to The Girls in Marketing Podcast!

In this episode, we’re diving into the latest platform updates and Gen Z insights you need to know about. From Spotify’s new podcast features to TikTok’s career advice initiative, we’re breaking down what these shifts mean for marketers.

Plus, we’re unpacking Gen Z’s impulse buying habits, how they use shopping as stress relief, and what brands can do to truly connect with them. We also answer your questions on how to add personality to a “boring” brand and explore a standout campaign from Sweaty Betty.

Whether you’re building a brand or just trying to keep up, this episode is packed with practical advice, trend talk, and a few laughs along the way.

Chapters:

00:00 Introduction and Weekly Highlights

00:40 Recap of Kérastase Pop-Up Event

02:25 Fun at Candid Studios

05:43 Spotify's New Podcast Features

10:00 TikTok's Career Advice Initiative

14:06 Google's New Discussions Feature

16:54 Gen Z Trends and Insights

21:56 Gen Z's Impulse Buying and Stress Relief

23:50 Authenticity in Brand Communication

24:36 Your Questions Answered: Adding Personality to Boring Brands

30:00 Personal Anecdotes and Practical Advice

34:30 Trendy Marketing Campaigns: Voiceover Trend and Sweaty Betty

40:19 Conclusion and Wrap-Up