Welcome back to The Girls in Marketing Podcast!

This episode is a packed one -from our biggest takeaways at Advertising Week Europe to the rising trend of employee-generated content, we’re diving into what’s hot in the marketing world right now.

We unpack Meta’s controversial ad-free subscription model, Instagram’s latest social updates, and what consumers really want based on fresh research. Plus, we share our take on some iconic April Fool’s Day campaigns 👀

And we’re not stopping there. We answer your questions on career progression, including the balance between earning vs. learning, how to take the leap in your career, and why fast response time might just be your superpower.

If you’ve been feeling stuck or just want the inside scoop on what’s shaping the industry right now, this one’s for you.

Chapters:

00:00 Introduction and Episode Overview

00:47 Advertising Week Europe Highlights

10:00 Meta's Ad-Free Subscription Model

16:59 Instagram and Social Media Updates

19:56 Consumer Research Insights

23:02 The Blue Drink Debate

23:18 AI and Customer Engagement

23:53 The Importance of Response Time

24:50 Your Questions Answered: Career Progression

25:55 Earning vs. Learning in Your Career

27:13 Taking the Leap: Career Advice for Women

31:58 April Fool's Day Campaigns

37:45 The Impact of Employee Generated Content

41:58 Conclusion and Wrap-Up