The Girls Mean Business™ Podcast

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In this episode, Claire shares what's been going on behind the scenes: a trip to Düsseldorf with her daughter Chloe to immerse in German language ahead of her A-levels, a bout of vertigo that knocked her sideways, and weeks spent fighting to secure exam access arrangements for Chloe - a battle she knows many parents will relate to.

But this episode isn't just a life update. Claire turns her experience into a practical lesson for every woman building a business around real life: the power of a real-time audit. When life throws curveballs, we often discover we have far less time than we think — and that's actually the first step to working smarter.

Claire shares how to:

• Audit how you actually spend your time (vs. how you think you do)
• Give yourself permission to do less without guilt
• Protect your most valuable work hours
• Prioritise tasks that will bring in money or meaningfully move your business forward

A warm, honest, and reassuring listen for any woman in business who's ever felt behind, overwhelmed, or like life keeps getting in the way.

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Chloe's German A-level speaking exam is in a few weeks and she's scared. So instead of more revision, we booked five days in Düsseldorf. 

In this episode I'm talking about why we're going, what we've got planned, and the two lessons that come with this trip.

One is for me - I've gone from a full week to two days to get everything done, which means getting very ruthless very quickly about what actually matters. 

And one is for you - because the fastest way to get better at something scary is to do the scary thing. Not read about it. Not wait until you feel ready. Just do it. 

Chloe doesn't need more revision notes. She needs to speak German to real Germans. And whatever your version of that is in your business - the same applies. 

We're off on Thursday. Wish us luck.

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I went to see Rick Astley in Newcastle and came home buzzing. 

Sold-out crowd. Mostly people our age and older, all absolutely loving it. Gabrielle was on before him and was brilliant, and the whole night just had a really good feel to it. 

Anyway, it made me think of you because he and Gabrielle both did something that we should all do more, and it doesn't involve singing!

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There are things in your business right now that are costing you money. 

Not because they’re bad, or because they won’t work. Just because they’re not finished. 

In this episode, Claire talks about all the half-done things that sit on your to-do list for weeks, months, sometimes years. The newsletter you meant to send. The product you started but haven’t listed. The freebie you nearly finished. The page you never quite published. 

None of them are doing anything for you. Because they’re not out there. 

Claire shares why this happens (and yes, she does it too), and why waiting until something feels “ready” is what keeps it stuck. 

Inside this episode, you’ll see how to: 

•  Stop leaving things unfinished 
•  Let go of the idea that it needs to be perfect 
•  Get your work out there, even if it’s not your best 
•  Start turning what you’ve already created into actual results 

Because nobody sees the perfect version in your head.
 They only see what you put out into the world.
 
And until you finish it, it can’t do anything for you.

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“I need you to do it cheap because I haven’t got much of a budget.” 

Claire overheard this in a coffee shop last week… and knew exactly how that story ends. 

In this episode, she talks about pricing, undercharging, and why lowering your prices to get work often brings the wrong kind of work. 

You’ll hear a very honest story about charging £100 a day, working through Christmas, and feeling like you’re paying people to hire you. And why that door you get through when you price low is rarely the one you actually want. 

Claire also shares simple, real-life examples that make pricing make sense. From £2,000 watches to £3,000 computers to £80 candles, and why the same person will happily spend money in one area but not another. 

Inside this episode, you’ll see how to: 

•  Stop pricing based on fear of what people might say 
•  Understand why cheap attracts the wrong clients 
•  Realise that not everyone is your customer, and that’s a good thing 
•  Start positioning yourself for people who are happy to pay for quality 

If you’ve been lowering your prices to get more work, or worrying that people will think you’re too expensive, this will give you a completely different way of looking at it.
 

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When did you last contact your existing customers? 

Not to answer a question or chase a payment.
 Actually contact them. Tell them something new. Remind them you exist. Let them know what else you do. 

Because if the answer is “not for ages”… there’s money sitting there that could already be yours. 

In this episode, Claire talks about why so many business owners focus on finding new customers, while completely overlooking the people who have already bought from them. 

You’ll hear a simple example of a skincare business with lots of happy customers… who never came back, not because they didn’t like the products, but because nobody gave them a reason to. 

Inside this episode, you’ll see how to: 

•  Make more sales without finding new customers 
•  Stay in your customers’ world without being annoying 
•  Use simple emails to remind people what you do 
•  Help your customers discover more of what you offer 

Because the easiest sale you will ever make is to someone who has already bought from you.
 
Sometimes, you just need to get back in touch.

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Have you ever looked at your website or social posts and thought, “This makes total sense”… but no one’s buying? 

It might not be your offer. It might not be your pricing.
 It might be how you’re explaining what you do. 

In this episode, Claire talks about the curse of knowledge. That point where you’ve been doing something for so long that you forget what it felt like to be new to it. 

You know your stuff. You’re good at what you do.
 But your marketing has slowly started sounding like you, not your customer. 

And that’s where things start to fall flat. 

Claire shares simple, real-life examples from everyday businesses like soap makers, photographers and therapists, and shows how using industry language can confuse the very people you’re trying to help. 

Inside this episode, you’ll see how to: 

•  Spot where jargon is creeping into your marketing 
•  Understand why people aren’t engaging, even when your work is brilliant 
•  Explain what you do in a way that actually makes people care 
•  Make small changes that lead to more “yes, that’s exactly what I need” moments 

If your marketing isn’t converting the way it should, this is well worth a listen.

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A lot of women are brilliant at what they do… and absolutely terrible at telling people about it. 

In this episode, Claire talks about selling, and why so many good business owners freeze when it comes to promoting their work, putting a price on it, or asking someone to buy. 

If selling has ever felt pushy, awkward, or like you’re bothering people, this will change how you see it. 

Claire shares a simple shift that makes selling feel a lot easier. Not a script, not a trick, just a different way of thinking about it. 

You’ll hear a very real story about being completely exhausted, searching for help, and finding exactly the right person at exactly the right moment. No pressure, no pushiness, just someone clearly saying “this is for you” and meaning it. 

Inside this episode, you’ll see how to: 

•  Stop holding back from talking about what you do 
•  Understand the difference between helpful selling and pushy selling 
•  Feel more comfortable making offers and sharing your prices 
•  Make it easier for the right people to recognise that you can help them 

If you’ve been second-guessing yourself or staying quiet because you don’t want to sound salesy, this is well worth a listen.

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Most people know they need to put their prices up. They've known for months. The problem isn't knowing - it's the fear of what happens when you actually do it. Claire shares what really happens when you send that email, and why it's almost never as bad as you think.

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Being the cheapest option feels like a safe strategy. Fewer objections, more bookings, right? Claire breaks down what you're actually trading when you price low - and why the real cost has very little to do with money.