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If it feels like you've been busy for weeks but nothing has actually moved, this episode is probably why. Claire talks about what happens when you've got too many things competing for your attention at once - and why the answer is almost never to add something else to the list.

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In this episode, I’m talking about pricing for small business owners and why something can feel expensive to one person and completely fine to another. 

Using simple real-life examples (including a £300 cycle helmet and buying flowers), I explain why value is relative, and why lowering your prices isn’t always the answer. 

If you’ve ever thought “maybe I’m too expensive”, this will help you understand what’s actually going on and what to focus on instead.

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You know when someone sees what you offer, thinks “that looks really good”… and then doesn’t buy? 

In this episode, I talk through exactly what’s going on there, using something that happened to me yesterday (and I catch myself doing it all the time). 

This will take the pressure off if you’ve been thinking your pricing, offer or marketing is the problem… because a lot of the time, it isn’t. 

It’s timing. Headspace. Real life. 

And once you see it, it changes how you show up,  and how you think about sales altogether.

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Nearly ten years ago, there was a little boutique in Darlington run by a woman called Mona. 

I only ever went in for one thing… 

…and somehow always came out with a full outfit. 

Shoes, necklace, sometimes a bag — every time. 

But I never felt sold to. I felt amazing. 

In this episode, I’m sharing what Mona did (without even knowing she was doing it) and why most business owners are leaving money on the table by stopping too early. 

We talk about: 

•  why the first sale is often just the start 
•  how to “finish the outfit” in your own business 
•  simple ways to help your customers buy more (without being pushy) 
•  and the easiest form of upselling that most people completely overlook 

If you’ve ever worried about being “too salesy”… this one will shift how you see it.
 
Love, Claire xx

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A little story about Meggie and her favourite spot in the office… and why she refuses to stay there when something better comes along. 

It got me thinking about how often we stick to the plan in our businesses, even when there’s something else right in front of us that’s working better. 

If you’ve ever felt like you’re doing what you “should” be doing, but there might be an easier way… this one’s for you.

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Why does everyone else’s business look so much easier than yours? 

You know the feeling. 

You’re scrolling, and it looks like other people are constantly showing up, posting, selling… and it all just works. 

Meanwhile, your business can feel like hard work. 

In this episode, I’m talking about why that feeling shows up (even after years in business), what’s really going on behind the scenes, and why you’re not actually seeing the full picture. 

We also look at the reality of building a business alongside everything else life throws at you - and why “hard” doesn’t always mean something’s wrong. 

If your business feels heavier than it should right now, this will help you see it differently… and make it feel a lot more manageable.

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You know that thing you were really going to stick to this year? 

The emails. The posts. The showing up properly. 

And then one week didn’t happen… and somehow that turned into not doing it at all. 

In this episode, I’m talking about why that happens (and it’s not what you think), why January plans so often fall apart, and how to start again in a way that actually works in real life. 

No big reset. No waiting until Monday. No overthinking. 

Just a simple way to pick it back up today.

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It's late March and Claire was at the hairdresser this morning. Neither of them could work out where January and February had gone. This episode is that conversation - honest, no grand answers, just a reminder that you're not behind and the year isn't over yet.