The Girls Mean Business™ with Claire Mitchell

This might not seem an obvious thing to do to get more customers but it works like a charm and HARDLY ANYONE DOES IT! I'm going to share an idea that will give you a reason to reach out and contact your existing customers, that will make them feel valued AND that tells YOU exactly what they want to buy, so you can provide it and they will then buy it. What's not to love??

There's nothing like a 'customer only' event, offer or deal to make your existing customers feel loved. In today's episode I look at some ideas to help you treat your existing customers and get them back into your shop or onto your website, credit card in hand, feeling special and appreciated AND ready to buy, buy, buy!

Today we're looking at the Amazon approach to business and how they get people to buy LOADS more than they originally intended, purely by knowing what products fit really well together and making the customer aware of that. How could YOU use this approach in your business? Let's see

I have a little plan for you - a plan where you take your BEST customers and make them feel special and appreciated AND you make them WANT to come back into your business and spend more with you. It works on me every time when a lady called Mona messages me on Facebook - I always come out of her shop feeling a million dollars, several hundred pounds lighter (I'm talking money not weight) and having had NO intention to buy anything. She's a sales dynamo! Let me tell you how she does it...

Your existing customers are a brilliant source of extra sales - they already know you, like you and trust you. They have already bought from you, so they know the quality of your products and services. There is, however, a really good chance that they don't know about everything you sell. If they DID, they might buy even more from you. Let's look at how you can enlighten them...

Over the last 6 days I've shared lots of ideas to help you get new clients and customers into your business - I hope you've tried at least one! Today I've got another suggestion for you - it might take you out of your comfort zone but it might also be the thing that gets great results in your business. Let me tell you more...

Over the last few weeks I've been quite shocked at how many people have missed an opportunity to sell their products and services to me. The sad thing is, they already had my enquiry. They'd done the hard work, their website had caught my attention and had 'spoken' to me to the point where I'd got in touch with them, their reputation had impressed me and then they let the side down because they didn't do this ONE SIMPLE THING!

Let me tell you something. If you're doing business the same way your competitors do business, you are missing a trick. When everyone does things the same way, no one stands out and for customers, the decision on who to use comes down to price. You do NOT want to compete on price because you will never attract people who value you. Let me show you a better way to do business - I think you'll like it and your new customers will too

Today we're looking at your existing subscribers, people who have joined your mailing list because they have downloaded a freebie from your website, signed up to your mailing list at a show or asked to receive your newsletter. Some of these may be customers but most of them usually aren't, so let's look today at how we can convert some subscribers into customers

Today we're looking at advertising as a way to attract new clients and customers into your business. Not all advertising is equal and it's very easy to waste lots of time and money on adverts that will never work. Let's look as how you can pick the right type of advertising for your business and how to give it the best chance of working