Welcome back to the Gnar Couch Podshow, where mountain bike conversation, industry insight, and complete adult supervision failure all collide like a guy casing a jump he definitely told everyone he had.
This week, we’ve got Jason Moeschler on the couch. Jason is the CEO of Evil Bikes, a former pro rider, and one of those rare bike-industry people who actually knows what he’s talking about, which immediately makes him suspicious around here. We get into Evil Bikes, what it’s like running a small but legendary mountain bike brand, the weird state of the bike industry, racing, product development, Bellingham bike culture, and how a real brand survives when the market is acting like a drunk guy trying to explain suspension kinematics at 1:00 a.m.
Of course, because this is Gnar Couch, we also wander through several completely unnecessary side quests, laugh at things responsible adults probably shouldn’t laugh at, and prove once again that “bike podcast” is a very loose term. Jason manages to bring actual experience, knowledge, and perspective, while the rest of us do our best to drag the show back into the gutter where it belongs.
Evil Bikes and what makes the brand different
Jason’s racing and bike-industry background
The business side of mountain biking
Product development, bike design, and what riders actually care about
The current state of the bike industry
Bellingham, bike culture, and building a real mountain bike company
Gnar Couch derailments, dumb questions, and enough laughing to damage an office chair
If you came here for a clean, professional mountain bike interview, that was adorable. If you came here for real bike talk mixed with bad decisions, low standards, and a guest who somehow survived the whole thing, welcome home.
Subscribe, like, leave a comment, and tell us which Evil bike would make you a better rider even though we both know the bike isn’t the problem.
00:00 Intro chaos, show setup, and early Gnar Couch nonsense
04:00 The show gets rolling and immediately starts going sideways
06:50 Jason Moeschler joins the couch
09:25 Jason’s background, racing, and life in the bike industry
17:15 Racing stories, mountain bike culture, and the long road to becoming an industry lifer
26:45 Evil Bikes, product development, and what makes a bike actually matter
29:45 Geometry, bike setup, industry opinions, and rider preferences
37:15 The bike industry, tough markets, small-brand survival, and keeping Evil alive
43:45 Bellingham, trail culture, company identity, and the realities behind the brand
48:05 Gnar Couch tangent zone, because obviously
56:35 Listener-style questions, big laughs, and the wheels coming off
58:40 More bike talk, more bad ideas, and more questionable analysis
01:04:00 Late-show chaos and industry rabbit holes
01:06:15 Jason keeps bringing actual insight while everyone else tries to ruin it
01:10:30 The boys continue pretending this is a structured interview
01:14:40 Final-hour laughs, side quests, and classic couch behavior
01:17:30 Wrap-up derailments, plugs, and the end of what we’re legally calling a podcast
Jason Moeschler
Instagram: @evil.bikes.smooth.operator
Evil Bikes: @evilbicycles
www.gnarcouch.com
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