The Go Getters Coaching Podcast

In this episode, Peter and Andy Fata-Chan share actionable strategies for running successful paid advertising campaigns, including creative diversification, targeting tactics, and optimizing lead conversion. They also discuss the importance of patience, systematization, and scaling in digital marketing for healthcare practices.

00:00 Introduction to Brazil trip and health culture
02:05 Brazilian health and fitness culture insights
03:06 Food, drinks, and local experiences in Brazil
06:22 Travel to the national park and Amazon ecosystem
11:08 Transition to paid marketing strategies
12:57 Current practices in paid ads and creative testing
19:00 Using reviews and feedback for ad targeting
22:07 Creating multiple ad variations and creative diversity
27:12 Qualifying questions and lead filtering
30:13 Scaling ad spend and managing emotions
35:45 Speed to lead and team delegation
41:19 Pricing strategies and offer structuring
45:29 Patience and long-term ad management
46:24 Upcoming webinar and event promotion

Learn more about GGC: https://www.gogetterscoaching.com/
See our community wins: https://www.gogetterscoaching.com/wins
Interested in working with us: Schedule a strategy call here
Sign up for a live business audit: https://form.jotform.com/262095005886058

Free resources:

• 0-100k/Month Roadmap Couse(FREE)
• 100 Proven Ways To Generate Leads(FREE)
• Content Marketing Playbook(FREE)
• Launch Your Practice Webinar(FREE)
• 5S Newsletter Framework(FREE)

In this engaging conversation, Dylan shares his journey from being a student at Columbia to becoming a successful physical therapist and business owner. He reflects on the challenges and triumphs of entrepreneurship, the importance of mentorship, and the transformative moments that shaped his confidence in clinical practice. Dylan discusses his strategies for scaling his business, the significance of word-of-mouth marketing, and the joy of giving back to the community.

The conversation highlights the balance between professional growth and personal fulfillment, emphasizing that experiences and relationships often hold more value than material possessions. In this conversation, Dylan and Andy discuss the evolution of personal celebrations, the lessons learned from business ownership, the importance of persistence, and the shifting perspectives on entrepreneurship. They emphasize the need for balance in life and business, understanding the seasons of business, and the significance of personal growth and accountability in achieving success.

00:00 Introduction and Personal Anecdotes
02:06 Reflecting on Past and Present Life
04:12 The Reality of Running a Business
06:28 Gaining Clinical Confidence
11:20 From 4K to 540K in Revenue
16:29 Scaling and Hiring Strategies
19:33 Business Operations and Team Building
22:20 Personal Life and Hobbies
26:30 Lessons Learned and Mindset Shifts
31:16 Dealing with Numbness and Burnout
34:01 The Future of Practice Ownership

Learn more about GGC: https://www.gogetterscoaching.com/
See our community wins: https://www.gogetterscoaching.com/wins
Interested in working with us: Schedule a strategy call here
Join the waitlist for GGC Live: https://www.gogetterscoaching.com/nyc-ggc-live
Sign up for a live business audit: https://form.jotform.com/262095005886058

Free resources:

• 0-100k/Month Roadmap Couse(FREE)
• 100 Proven Ways To Generate Leads(FREE)
• Content Marketing Playbook(FREE)
• Launch Your Practice Webinar(FREE)
• 5S Newsletter Framework(FREE)

In this conversation, Andy and Peter explore various themes ranging from nostalgic music experiences to the evolution of technology and its impact on personal and professional lives. They discuss the balance between work and rest, the importance of making advertising engaging and fun, and strategies for maximizing ad spend effectively. The conversation emphasizes the power of authenticity in advertising and how personal experiences can shape business strategies. In this conversation, Peter and Andy discuss the nuances of creating effective ads, emphasizing the importance of practice, volume, and strategic scaling.

They share insights on how to improve camera presence, the necessity of producing multiple ad variations, and the common pitfalls in ad management. The discussion also covers efficient content production strategies and the significance of understanding ad performance metrics. They conclude with a reminder about their upcoming event focused on scaling ads and improving marketing strategies.

00:00 Musical Nostalgia and Influences
03:01 The Evolution of Music Technology
06:06 Balancing Work and Rest
09:05 Making Ads Fun and Engaging
12:02 Maximizing Ad Spend Effectively
14:51 The Power of Authenticity in Advertising
20:03 Mastering Camera Presence and Ad Creation
23:03 The Importance of Volume in Ad Creatives
26:45 Efficient Content Production Strategies
31:01 Scaling Ads: Vertical vs. Horizontal Strategies
39:08 Common Mistakes in Ad Management
43:47 Final Thoughts and Upcoming Events

Learn more about GGC: https://www.gogetterscoaching.com/
See our community wins: https://www.gogetterscoaching.com/wins
Interested in working with us: Schedule a strategy call here
Sign up for a live business audit: https://form.jotform.com/262095005886058

Free resources:

• 0-100k/Month Roadmap Couse(FREE)
• 100 Proven Ways To Generate Leads(FREE)
• Content Marketing Playbook(FREE)
• Launch Your Practice Webinar(FREE)
• 5S Newsletter Framework(FREE)

In this episode, Peter and Andy dive into the common mistakes in running Facebook ads for physical therapy practices, sharing practical tips to optimize campaigns, improve lead quality, and scale effectively. Whether you're a beginner or looking to refine your strategy, this episode offers valuable insights to boost your marketing success.

00:00 Introduction and episode overview
01:59 The importance of running ads early
03:52 Targeting local audiences effectively
06:04 Common ad creative mistakes: stock images and AI-generated content
08:06 The power of video ads and unique messaging
09:49 Crafting specific offers for different niches
16:06 Tracking KPIs and data for scaling
22:11 Follow-up strategies and speed to lead
27:52 Optimizing the lead capture process
33:01 The importance of persistent follow-up
37:06 Upcoming events and closing remarks

Learn more about GGC: https://www.gogetterscoaching.com/
See our community wins: https://www.gogetterscoaching.com/wins
Interested in working with us: Schedule a strategy call here
Sign up for a live business audit: https://form.jotform.com/262095005886058

Free resources:

• 0-100k/Month Roadmap Couse(FREE)
• 100 Proven Ways To Generate Leads(FREE)
• Content Marketing Playbook(FREE)
• Launch Your Practice Webinar(FREE)
• 5S Newsletter Framework(FREE)

In this conversation, Andy and Peter reflect on their recent travels, the importance of gratitude, and the challenges of running a business. They discuss the privilege of their circumstances, the need for innovation, and the dynamics of leadership and team growth. The conversation emphasizes the importance of dreaming big, addressing business constraints, and the urgency of adapting to change in order to achieve sustainable growth.

Peter and Andy explore the importance of setting high goals, the evolution of business strategies, and the significance of branding in creating a unique identity in the market. They discuss the need for continuous growth, the role of proof and brand in business success, and the mindset shifts necessary for achieving financial freedom and making a meaningful impact in the industry. The conversation emphasizes the importance of purpose beyond profit and the mission to change the healthcare landscape.

00:00 Introduction and Reflections on Privilege
02:57 Travel Insights and Gratitude
05:47 Exploration and the Importance of Dreaming Big
09:03 Sales and Business Growth Challenges
12:04 The Nature of Business Constraints
15:05 Leadership and Team Dynamics
17:57 Innovation and the Urgency of Change
22:49 Dreaming Big: The Importance of Setting High Goals
24:06 Stagnation and the Need for Business Growth
25:40 The Evolution of Business Strategies: From Learning to Delegating
27:23 Creating Moats: Building a Unique Business Identity
29:31 Proof and Brand: The Cornerstones of Business Success
31:36 The Power of Brand: Attracting Talent and Building Community
35:14 Essence of Business: Finding Purpose Beyond Profit
38:26 Branding and Its Role in Avoiding Commoditization
43:30 A Mission to Change the Industry: The Bigger Picture
48:10 Mindset Shifts: Embracing Financial Freedom and Purpose

Learn more about GGC: https://www.gogetterscoaching.com/
See our community wins: https://www.gogetterscoaching.com/wins
Interested in working with us: Schedule a strategy call here
Sign up for a live business audit: https://form.jotform.com/262095005886058

Free resources:

• 0-100k/Month Roadmap Couse(FREE)
• 100 Proven Ways To Generate Leads(FREE)
• Content Marketing Playbook(FREE)
• Launch Your Practice Webinar(FREE)
• 5S Newsletter Framework(FREE)

In this episode, Andy and Peter explore the mindset of high performers, team building, goal setting, and scaling businesses through insights from sports and entrepreneurship. They share practical strategies for leadership, hiring, and maintaining a winning culture.

00:00 Introduction and Episode Overview
00:31 Andy shares a humorous award speech
01:15 The impact of sports series on perspective
02:07 Lessons from Jalen Brunson on heart and mindset
03:22 Applying sports mindset to entrepreneurship
04:28 Belief and confidence in business success
05:54 Reinvention and continuous improvement
06:57 Building a championship team in business
09:27 Setting goals for team members
11:22 Performance metrics and KPIs
14:49 Developing high performers and culture
17:48 Recognizing and motivating team members
19:34 Importance of relationship and appreciation
20:23 Long-term planning and profit sharing
22:02 Scaling through profit share and growth
24:43 Future growth and acquisition plans
26:34 Maintaining sanity and managing wealth
28:40 Handling clinician transitions and handoffs
33:51 Building a pipeline of talent
37:32 Streamlining onboarding with checklists
39:29 Creating a culture of excellence
41:31 The importance of continuous self-improvement
42:39 Final thoughts and episode wrap-up

Learn more about GGC: https://www.gogetterscoaching.com/
See our community wins: https://www.gogetterscoaching.com/wins
Interested in working with us: Schedule a strategy call here
Sign up for a live business audit: https://form.jotform.com/262095005886058

Free resources:

• 0-100k/Month Roadmap Couse(FREE)
• 100 Proven Ways To Generate Leads(FREE)
• Content Marketing Playbook(FREE)
• Launch Your Practice Webinar(FREE)
• 5S Newsletter Framework(FREE)

In this conversation, Peter and Andy explore various themes ranging from nostalgic music memories and celebrity encounters to culinary adventures in Flushing. They discuss the importance of building trust through value in business, navigating team transitions, and the complexities of compensation strategies for employee retention.

The dialogue emphasizes the need for action and implementation in both personal and professional growth. In this conversation, Andy Fata-Chan and Peter discuss the challenges and strategies related to career transitions, employee growth, and team dynamics in the healthcare industry. They emphasize the importance of providing growth opportunities, building a strong team culture, and understanding individual personality types to enhance employee satisfaction and retention. The discussion also highlights the need for specialization as businesses grow and the significance of creating clear career pathways for clinicians.

00:00 Musical Memories and Celebrity Encounters
02:57 Culinary Adventures in Flushing
05:59 Building Trust Through Value
08:45 Navigating Team Transitions
12:08 Compensation Strategies for Retention
17:04 Navigating Career Transitions
20:09 The Importance of Growth Opportunities
24:02 Building a Winning Team Culture
28:20 Creating Clear Career Pathways
31:42 The Role of Specialization in Growth
34:05 Understanding Personality Types in the Workplace

Learn more about GGC: https://www.gogetterscoaching.com/
See our community wins: https://www.gogetterscoaching.com/wins
Interested in working with us: Schedule a strategy call here
Sign up for a live business audit: https://form.jotform.com/262095005886058

Free resources:

• 0-100k/Month Roadmap Couse(FREE)
• 100 Proven Ways To Generate Leads(FREE)
• Content Marketing Playbook(FREE)
• Launch Your Practice Webinar(FREE)
• 5S Newsletter Framework(FREE)

In this conversation, Andy Fata-Chan and Peter discuss various topics ranging from the excitement of the Knicks making it to the NBA finals to personal achievements in running. They delve into the challenges faced by entrepreneurs in the 20-40K revenue range, emphasizing the importance of hiring and building a team for growth.

The discussion also highlights strategies for creating opportunities and mentorship within a business, particularly in the physical therapy field. In this conversation, Andy Fata-Chan and Peter discuss the critical aspects of scaling a business, particularly in the healthcare sector.

They emphasize the importance of building a strong team culture, the urgency of hiring, and the necessity of embracing the challenges that come with growth. The duo shares insights on simplifying onboarding processes, the asymmetrical gains of entrepreneurship, and the importance of extracting oneself from daily operations to ensure business longevity.

They also address the balance between treatment and business growth, and provide a framework for sustainable growth in the 20-40k revenue range.

00:00 Knicks in the Finals: A Celebration of Basketball
03:13 Running Under Three: Achievements and Strategies
06:06 The 20-40K Range: Challenges in Entrepreneurship
12:01 Hiring Strategies: Building a Team for Growth
18:02 Creating Opportunities: Mentorship and Growth in Business
19:43 The Urgency of Hiring
21:41 Embracing the Pain of Growth
23:46 Simplifying Onboarding Processes
25:58 The Asymmetrical Gains of Entrepreneurship
28:01 The Importance of Business Longevity
30:14 Extracting Yourself from Daily Operations
32:57 The Balance of Treatment and Business Growth
35:40 Overcoming Challenges in the 20-40k Range
39:19 Framework for Sustainable Growth

Learn more about GGC: https://www.gogetterscoaching.com/
See our community wins: https://www.gogetterscoaching.com/wins
Interested in working with us: Schedule a strategy call here
Sign up for a live business audit: https://form.jotform.com/262095005886058

Free resources:

• 0-100k/Month Roadmap Couse(FREE)
• 100 Proven Ways To Generate Leads(FREE)
• Content Marketing Playbook(FREE)
• Launch Your Practice Webinar(FREE)
• 5S Newsletter Framework(FREE)

In this conversation, Andy Fata-Chan and Peter discuss various themes surrounding personal growth, entrepreneurship, and the importance of a positive money mindset. They share personal anecdotes, insights on valuing time, and the significance of investing in oneself to achieve success. The dialogue emphasizes the need for delegation, understanding the value of one's time, and the correlation between pricing and perceived value in business. In this conversation, Andy Fata-Chan and Peter discuss various themes surrounding business growth, financial success, and personal development. They explore the importance of rethinking pricing strategies, normalizing financial success, and creating an abundance mindset. The duo emphasizes the significance of incentivizing team success and the power of identity transformation in achieving goals. They also touch on the necessity of taking calculated risks for growth, ultimately encouraging listeners to embrace a mindset of abundance and proactive action.

00:00 Musical Beginnings and Personal Updates
04:26 The Money Mindset Discussion
10:22 Valuing Time and Delegation
16:55 Investing in Growth and Learning
22:02 Perception of Value and Pricing
24:03 Rethinking Pricing Strategies
27:01 Normalizing Financial Success
30:51 Incentivizing Team Success
32:04 Cultivating an Abundance Mindset
39:08 The Power of Identity and Action
45:34 Taking Calculated Risks for Growth

Learn more about GGC: https://www.gogetterscoaching.com/
See our community wins: https://www.gogetterscoaching.com/wins
Interested in working with us: Schedule a strategy call here
Sign up for a live business audit: https://form.jotform.com/262095005886058

Free resources:

• 0-100k/Month Roadmap Couse(FREE)
• 100 Proven Ways To Generate Leads(FREE)
• Content Marketing Playbook(FREE)
• Launch Your Practice Webinar(FREE)
• 5S Newsletter Framework(FREE)

 summary

In this conversation, Peter and Andy discuss various aspects of business growth, particularly in the context of the physical therapy industry. They explore the challenges of rising ad costs, the importance of mindset shifts for scaling, and the responsibilities that come with leadership. The duo emphasizes the need for continuous growth and adaptation in a competitive market, while also addressing the distractions posed by emerging technologies like AI. Their insights reflect a deep understanding of the dynamics of entrepreneurship and the necessity of strategic thinking in achieving long-term success.

00:00 Introductory Jingle and Personal Updates
01:01 Business Decisions and Personal Growth
03:38 Ad Costs and Market Competition
04:58 Mindset Shifts for Growth
05:45 Scaling to New Heights
08:04 The Responsibility of Leadership
09:51 The Importance of Growth and Team Dynamics
11:20 Fear as a Motivational Factor
13:46 The Transition from Clinician to CEO
17:12 The Value of Thinking Time
19:35 The Future of Physical Therapy
21:50 Financial Responsibilities and Growth
24:34 The Distraction of AI in Business
30:57 Final Thoughts on Growth and Competition

Learn more about GGC: https://www.gogetterscoaching.com/
See our community wins: https://www.gogetterscoaching.com/wins
Interested in working with us: Schedule a strategy call here
Sign up for a live business audit: https://form.jotform.com/262095005886058

Free resources:

• 0-100k/Month Roadmap Couse(FREE)
• 100 Proven Ways To Generate Leads(FREE)
• Content Marketing Playbook(FREE)
• Launch Your Practice Webinar(FREE)
• 5S Newsletter Framework(FREE)