Episode Summary In this episode of The Go-To Aesthetics Coach podcast, Kayla Petrasek explores the powerful connection between desire, personal growth, and balancing masculine and feminine energies in business. Through personal stories and client successes, she highlights how embracing desires and working through triggers can create transformative changes both personally and professionally. The discussion underscores the importance of setting standards, shifting from discipline to devotion, and bringing pleasure into business practices for a more fulfilling entrepreneurial journey.

Key Takeaways

• Use desire as a catalyst for growth.
• Facing triggers can lead to significant personal and professional transformation.
• Clear standards help attract the right clients.
• Devotion to your vision can replace strict discipline.
• Infusing pleasure into your work boosts creativity.
• Addressing wounded desires helps overcome self-doubt.
• Self-care is essential for business success.
• Aligning your energy with your goals opens doors to opportunities.
• Community support is vital for growth in life and business.
• Celebrate small victories to stay motivated and joyful.

Episode Titles

• Navigating Triggers: A Path to Personal and Professional Growth
• Harnessing Desire to Build Business Success

Memorable Quotes

• "Just go for it!"
• "Desire is an invitation from the universe."
• "Triggers are opportunities for growth."

Chapters 00:00 — Introduction and Personal Reflections 03:28 — The Power of Desire in Business 17:04 — Working Through Triggers and Wounded Desires 23:20 — Setting Standards for Success 27:14 — Shifting from Discipline to Devotion 37:44 — Bringing Pleasure and Aliveness into Business 41:59 — Closing Thoughts and Community Connection

In this episode of the Go-To Aesthetics Coach Podcast, Kayla Petrasek explores the transformative power of feminine energy and desire in creating abundance. She discusses the balance between feminine and masculine energies, the modern woman's struggle with vulnerability, and the importance of embracing desire as a catalyst for personal and professional growth. Kayla emphasizes the shift from a lack mentality to an abundance mindset, the significance of trusting the unknown, and the playful nature of feminine energy that leads to a fulfilling life.

 

• Feminine energy is about flow, creativity, and intuition.
• Masculine energy provides structure and discipline but can lead to rigidity.
• Embracing feminine energy can transform both personal and professional life.
• Desire is not a sign of lack; it is a sign of potential.
• Vulnerability can be a source of strength.
• Everything that happens in life is meant to happen as it should.
• Shifting from lack to abundance changes your energy and outcomes.
• Trusting the unknown allows for personal growth and ease.
• Feminine energy encourages playfulness and enjoyment in the process.
• Life doesn't have to be hard; trust the process.

Chapters

00:00Embracing Feminine Energy for Abundance 06:04The Modern Woman's Dilemma 11:24Desire as a Key to Creation 14:05Shifting from Lack to Abundance 22:32Trusting in the Unknown 25:16Play and Overflow in Feminine Energy

In this episode, Kayla Petrasek shares quick and tangible ways to boost revenue for aesthetic clinics. She suggests upselling additional services by bundling skincare with devices, implementing loyalty programs, and offering promotions. Kayla also emphasizes the importance of cross-training staff, training them in sales techniques, and incentivizing them to sell. She highlights the value of client testimonials, SEO optimization, and monthly newsletter blasts. Additionally, she encourages market research and offers a mindset practice for achieving goals. Kayla concludes by promoting her Millionaire Mentorship program and Sip and Social community.

 

Takeaways

• Upsell additional services by bundling skincare with devices
• Implement loyalty programs and promotions to incentivize clients
• Cross-train staff to handle a broader range of client needs
• Train staff in sales techniques and incentivize them to sell
• Collect client testimonials and optimize SEO for better online visibility
• Send monthly newsletter blasts to nurture existing clients
• Conduct market research to understand client preferences
• Practice mindset exercises to achieve goals
• Consider joining the Millionaire Mentorship program and Sip and Social community

Sound Bites

• "Upselling additional services by bundling skincare with devices"
• "Implementing loyalty programs to build community and retain clients"
• "Cross-training staff to handle a broader range of client needs"

  Chapters 00:00Boosting Revenue in a Clinic: Upselling and Bundling Services 07:13Building Client Loyalty: Implementing Loyalty Programs and Promotions 11:04Maximizing Staff Potential: Cross-Training and Sales Training 16:19Harnessing the Power of Testimonials and SEO: Improving Online Visibility 20:22Engaging with the Community: Market Research and Tailored Promotions 23:32The Role of Mindset Work and Mentorship in Business Success 29:14OUTRO kayla_petrasek - Podcast.mp3

In this episode, Kayla Petrasek discusses the powerful connection between your higher self and business success. She emphasizes the importance of doing inner work and aligning with your higher self to achieve success in your business.

Kayla talks about understanding the concept of the higher self and how it is deeply connected to your purpose and values. She also addresses the role of limiting beliefs in holding us back and provides exercises to challenge and reframe these beliefs. Finally, Kayla introduces her Millionaire Mentorship program, which focuses on aligning your business with your higher self and offers a comprehensive approach to personal and business growth.

 

Takeaways

• Your higher self is your truest, most authentic version of you, deeply connected to your purpose and values.
• Doing inner work and aligning with your higher self is crucial for achieving success in your business.
• Limiting beliefs create barriers that prevent us from reaching our fullest potential.
• Challenging and reframing limiting beliefs can lead to empowerment and success.
• Aligning your business with your higher self leads to opportunities, resonance with clients, and fulfillment.
• Kayla's Millionaire Mentorship program offers a comprehensive approach to personal and business growth.

Sound Bites

• "The determinant on how well your business is going to do is on how well you are doing. You are your business."
• "Many of us actually operate on a place of fear, doubt, or limiting beliefs that keep us disconnected from that higher version of ourself."
• "Nothing in this world can really stop you but yourself."

Chapters 00:00Introduction and Setting 01:00The Importance of Doing Inner Work 01:48Understanding and Aligning with Your Higher Self 03:45Challenging and Reframing Limiting Beliefs 16:14Aligning Your Business with Your Higher Self 20:01Introducing the Millionaire Mentorship Program

Danielle Hill from Procell Therapies discusses the unique features of their microchanneling device and the benefits of their human-derived growth factors. She also shares her journey in the aesthetic industry and the challenges she faced as a solo esthetician. Danielle emphasizes the importance of having a doctor on board and the high-quality standards of Procell Therapies. She highlights the ease of ordering and the lack of stock issues with their products. Danielle's passion for the industry and belief in the effectiveness of Procell Therapies led her to become a sales rep for the company.

Danielle Hill, a sales representative for Procell Therapies, shares her valuable insights and advice for success in the medical aesthetic industry. She emphasizes the importance of never giving up and continuously educating oneself about products and treatments. Danielle also discusses how she stays updated with the latest trends and advancements in the field, including attending workshops, listening to podcasts, and participating in Facebook aesthetician groups. She addresses common misconceptions about aesthetics, such as the belief that deeper treatments are better, and explains the science behind Procell's approach. Danielle highlights the rewarding aspects of working in aesthetics, such as giving clients the results they desire, and discusses opportunities for individuals interested in joining the sales side of Procell Therapies.

 

Email: [email protected] I G: daniellehill.procelltherapies   Money Making Etsy FB Group - Must join and be approved -  https://www.facebook.com/share/X6Kyoe71iAh14d4d/?mibextid=adzO7l   https://procelltherapies.com Mention my name & this podcast to receive some huge discounts!!  Kind Regards, Opportunities at Procell Therapies: ✨We're hiring Procell Representatives! Interested? Reply to this email 🌍 Seeking International Distributors - Get in touch for more informationDanielle Hill / Educator Procell Therapies E: [email protected] P: (250) 864-7710 IG: http://www.instagram.com/@daniellehill.procelltherapies FB: http://facebook.com/danielle.hill.756

 

Takeaways

• Procell Therapies offers microchanneling, a less invasive approach to microneedling, with shallow depths and a stamping technique.
• Their human-derived growth factors kickstart stem cells and are produced in an FDA-approved lab.
• Procell Therapies is a USA-made company with a unique device design and changeable tips.
• The consumables for Procell Therapies provide a good return on investment, and discounts are available for larger packages.
• Having a doctor on board ensures the safety and effectiveness of Procell Therapies.
• Danielle Hill's passion for the industry and belief in Procell Therapies led her to become a sales rep for the company. Never give up and stick with your chosen path in the medical aesthetic industry.
• Continuously educate yourself about products and treatments to better serve your clients.
• Stay updated with the latest trends and advancements through workshops, podcasts, and online communities.
• Address common misconceptions about aesthetics, such as the belief that deeper treatments are better.
• Find reward in giving clients the results they desire and consider opportunities in the sales side of the industry.

Chapters

00:00Introduction and Background 01:50Procell Therapies: Microchanneling Evolved 03:02The Science Behind Human-Derived Growth Factors 06:41Effortless Ordering and No Stock Issues 11:16Danielle Hill: From Esthetician to Procell Therapies Sales Rep 16:33The Unique Features of Procell Therapies' Microchanneling Device 21:13Success and Happy Clients 21:54Never Give Up 22:23Educate Yourself and Your Clients 25:46Debunking Misconceptions 30:12Rewarding Aspects of Working in Aesthetics 35:37Opportunities in Sales

Episode 9: Social Platforms: The Foundation for Service-Based Industries

 

In this podcast episode, Kayla Petrasek, a social media specialist and CEO at Allora Agency, shares insights on effective social media strategies for targeting diverse demographics. She discusses various platforms including Facebook, Instagram, LinkedIn, Pinterest, YouTube, Twitter, and TikTok. Kayla emphasizes the importance of starting with Instagram as a foundational step for service-based industries. She also highlights the unique features and demographics of each platform and provides tips on repurposing content and utilizing tools like Planoly. 00:00 Introduction: Exploring Social Media Strategies for Targeting Diverse Demographics 

Summary

In this episode, Kayla Petrasek shares her personal journey of leaving her corporate job to pursue her passion in the medical aesthetic industry. She discusses the signs and signals that led her to make this decision, the fear that held her back, and the support she received from her friends and husband. Kayla talks about the immediate positive changes that occurred in her life after making the decision, including new opportunities and clients. She also highlights the unique approach of her marketing agency, which combines industry expertise with coaching to help clinics grow and succeed.

Takeaways

Sometimes, the things that feel like work are not aligned with our true passions. Fear can hold us back from making decisions that could lead to transformation and fulfillment. Having a strong support system can make a big difference in pursuing our dreams. Combining industry expertise with coaching can lead to powerful results in business growth.

 

"If you ever feel uncomfortable or you feel some kind of fear, that's the moment you got to jump in."

"Everything in my life changed in every aspect. Me, myself, I have this newborn energy and excitement and passion and freedom and depth, everything changed within myself."

"I know confidently that I can work with a clinic and I can make them more revenue and I can get their other staff booked and I can elevate their online presence."

 

Summary

In this conversation, Kayla Petrasek discusses the importance of making time for oneself and finding balance amidst a busy schedule. She then dives into tactical strategies for business growth, focusing on marketing and content creation. She emphasizes the need to know your audience, create a content calendar, and diversify content types. Kayla also highlights the value of repurposing content, using high-quality visuals, and incorporating behind-the-scenes content.

She discusses the power of storytelling in sales and the importance of SEO for website visibility and increasing sales. In this conversation, Kayla Petrasek provides valuable insights and strategies for optimizing web design, creating impactful content for social media, and hosting successful events. She emphasizes the importance of incorporating keywords into content, optimizing on-page elements, and building backlinks from reputable sites.

Kayla also highlights the significance of quality content, clear call-to-actions, and valuable newsletters to engage and nurture warm leads. Additionally, she discusses the benefits of virtual assistants in managing administrative tasks and the power of branding in creating memorable experiences. Lastly, Kayla shares a non-fail formula for creating content and offers support and guidance to her audience.

 

Takeaways

Make time for yourself and find balance amidst a busy schedule. Know your audience and create content that resonates with them. Use a content calendar to plan and automate your content. Diversify your content types to cater to different preferences. Repurpose content to maximize reach and engagement. Use high-quality visuals to capture attention and convey your brand's story. Incorporate behind-the-scenes content to show the human side of your brand. Utilize storytelling to engage your audience emotionally and make your brand memorable. Invest in SEO to improve website visibility and increase sales. Conduct keyword research to find relevant keywords for your audience. Incorporate keywords naturally into content and optimize on-page elements for better SEO. Build backlinks from reputable sites and engage in guest blogging partnerships to earn valuable links. Create quality content that provides value to readers and addresses their needs and interests. Include clear call-to-actions in content to guide readers towards desired actions. Utilize newsletters to stay connected with warm leads and nurture relationships. Consider hiring virtual assistants to manage administrative tasks and free up time for business growth. Host events to engage with the audience, increase brand awareness, and generate leads. Focus on creating a visually appealing and user-friendly website that is optimized for conversions. Use a non-fail formula for creating impactful content for social media. Seek support and guidance from experts to enhance marketing strategies and elevate online presence.

 

Chapters

00:00 Finding Balance in a Busy Schedule 02:23 Tactical Strategies for Business Growth 05:16 The Power of Content Creation 09:35 Maximizing Reach and Engagement through Repurposing 13:15 The Importance of High-Quality Visuals 15:38 Building a Personal Connection with Behind-the-Scenes Content 24:43 Optimizing Web Design and On-Page SEO 26:37 Utilizing Newsletters to Stay Connected with Warm Leads 33:38 Hiring Virtual Assistants to Manage Administrative Tasks 36:00 Hosting Events to Engage, Increase Brand Awareness, and Generate Leads 42:26 Designing a Visually Appealing and User-Friendly Website for Conversions 46:14 Creating Impactful Content for Social Media with a Non-Fail Formula

 

FREEBIE: The Non-Fail Social Media Formula - https://www.canva.com/design/DAF97upno4A/3KJdaei4Djn-aTKNRDT_TA/edit

Add me on Instagram and lt me know you listened, lets be friend!!

@kayla.petrasek

@allora.agency

 

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Summary:   In this presentation, Kayla Petrasek shares insights and strategies for successful marketing in the medical aesthetic industry. She emphasizes the importance of having a deep understanding of the industry and offers tips for creating compelling content on social media platforms. Kayla also discusses the services provided by her marketing agency, Allora Agency, and highlights the need for comprehensive marketing strategies that go beyond just Instagram. She shares her personal journey and the passion she has for working with female entrepreneurs in the industry. Kayla provides examples of different types of content and offers advice on optimizing profiles, leveraging trending audio, and setting ambitious revenue goals. She also emphasizes the importance of training staff in sales techniques and developing strategic partnerships. The presentation concludes with a discussion on effective pricing strategies and the value of creating a strong community-based environment.     Takeaways

• Deep understanding of the medical aesthetic industry is crucial for effective marketing
• Creating compelling content on social media platforms can help boost business
• Comprehensive marketing strategies should go beyond just Instagram
• Training staff in sales techniques is essential for success
• Developing strategic partnerships and collaborations can expand reach
• Effective pricing strategies focus on value creation rather than undercutting competitors

 

• "If we don't have a deep understanding of all of that, then you can relay that message to your audience properly in a way that's actually going to compel them and give like high value to them to want to book."

 

• "We really wanted to be able to provide everything that we need for the client to take things to the next level in terms of the realm of marketing."

 

• "We're not just here to assist you. We're here to transform your brand to be a leader in aesthetics."

 

Chapters 00:00Deep Understanding of the Industry 04:01Comprehensive Marketing Strategies 05:36Transforming Brands in the Aesthetic Industry 06:05Passion for Working with Women Entrepreneurs 16:30Making Dreams a Reality with Strategic Moves 25:52Solution-Based Content for Targeted Audiences 32:56Optimizing Profiles and Leveraging Trending Audio 45:31Effective Pricing Strategies for Business Growth

In this podcast episode, Kayla Petrasek discusses 10 strategies that can help double the revenue of a medical aesthetic practice. She emphasizes the importance of marketing in the digital world and shares the success story of Dr. Jason Emer. Kayla also highlights the significance of mindset and belief in achieving goals. She provides insights on setting ambitious revenue goals, analyzing current revenue streams, and implementing effective marketing strategies. Additionally, she discusses enhancing the patient experience, optimizing online presence, and fostering a culture of exceptional customer service. Kayla concludes by emphasizing the importance of tracking and analyzing key performance indicators to measure progress.

 

"10 things that you can do starting today in your medical aesthetic practice to double your revenue"