If you’re building a business, where should your next dollar actually go?

Back into the company? The stock market? Real estate? Cash reserves? Or somewhere else entirely?

In this episode of the Gold Coast Podcast, Eric Winegard, CEO of Rare Blue Moon Marketing, sits down with Brad Mitchell, District Director of Boca Raton for Northwestern Mutual, to talk about how business owners should think about saving, investing, protecting their income, and building wealth outside of their companies.

Brad has spent 35 years with Northwestern Mutual and works primarily with business owners. He explains why financial planning isn’t one-size-fits-all, why diversification matters, and how age, family, income, expenses, risk tolerance, and long-term goals can completely change the right strategy.

Eric and Brad also debate whether an entrepreneur with a fast-growing company should reinvest nearly everything back into the business or begin moving money elsewhere. They discuss emergency reserves, stocks, bonds, real estate, annuities, disability insurance, and why a high income can disappear much faster than people expect once lifestyle and family expenses grow.

Plus, they get into the psychology of money, sports, risk, and why building wealth is often less about finding one perfect investment and more about making smart decisions consistently over time.

Guest: 
Brad Mitchell
District Director, Boca Raton, Northwestern Mutual

Hosted by:
Eric Winegard
CEO of Rare Blue Moon Marketing

Thank you all for listening in on today's episode of The Gold Coast Podcast!

What happens when you ignore the way an entire industry says you’re supposed to do business?

In this episode of the Gold Coast Podcast, Eric Winegard, CEO of Rare Blue Moon Marketing, sits down with Jen Boronico, President and Founder of Boca Tanning, for a conversation about entrepreneurship, differentiation, franchising, customer experience, MMA, and building a brand that has lasted nearly 24 years.

Jen shares how Boca Tanning was built around doing things differently from the beginning. Rather than relying on inexpensive entry-level equipment and constant upgrades, the company invested in premium equipment, elevated the customer experience, created larger and more inviting locations, and even operated 24 hours. Jen says the first Boca Tanning location reached the top 2% of revenue-producing tanning salons in its first year.

She also discusses the company’s rapid franchise expansion, the challenges COVID created for several locations, the brand’s connection to Jersey Shore, and why she is now considering another chapter of franchise growth.

And before Boca Tanning, Jen had an entirely different career path, training at American Top Team, competing in boxing and jiu-jitsu, and working as an MMA commentator during a time when very few women were doing it.

Jen also talks about expanding into red light therapy, building a legacy brand, and what 24 years in business has taught her about customers, employees, reviews, and staying focused on what you do best.

Guest: 
Jen Boronico
President & Founder of Boca Tanning

Hosted by: 
Eric Winegard
CEO of Rare Blue Moon Marketing

Thank you all for listening in on today's episode of The Gold Coast Podcast!

What if some of the everyday habits you barely think about are quietly affecting your teeth, jaw, breathing, and smile?

In this episode of the Gold Coast Podcast, Eric Winegard, CEO of Rare Blue Moon Marketing, sits down with Dr. Derek Gatta, DMD, Board-Certified Prosthodontist at Innovative Dental Aesthetics, for a conversation about cosmetic dentistry, oral health, dental anxiety, breathing, clenching, cavities, and what most people misunderstand about taking care of their teeth.

Dr. Gatta explains why your teeth generally shouldn’t be touching unless you’re chewing, how clenching and grinding can create long-term problems, and why nasal breathing and tongue position can matter. They also discuss dental infections that may not initially cause significant pain, full-mouth rehabilitation, implants, veneers, crowns, and how prosthodontists approach complex cosmetic cases.

Dr. Gatta also shares the story behind RiseWell, the oral-care company he built with his family, and discusses hydroxyapatite, fluoride alternatives, sensitivity, remineralization, and why preventing decay starts long before a cavity becomes a physical hole.

Plus, they get into Dr. Gatta’s Navy background, dental phobia, patient trust, and why creating a healthy smile is both a science and an art.

Guest: 
Dr. Derek Gatta, DMD
Board-Certified Prosthodontist
Innovative Dental Aesthetics

Hosted by: 
Eric Winegard
CEO of Rare Blue Moon Marketing

Thank you all for listening in on today's episode of The Gold Coast Podcast!

He almost sold his company for $400,000. Years later, buyers were approaching him with offers nearing nine figures, and he decided he still didn’t want to sell.

In this episode of the Gold Coast Podcast, Eric Winegard, CEO of Rare Blue Moon Marketing, sits down with Luke Lewis, CEO and founder of Native Pest Management, to break down the unconventional journey behind one of Florida’s rapidly growing pest-control companies.

Luke shares how his original career path with the FBI changed, why he started a pest-control company despite having no previous experience in the industry, and the unexpected decision that forced him to learn digital marketing, SEO, and sales. After moving roughly 500 miles away from a business with only five employees, Luke could no longer solve every problem himself, and that constraint ultimately helped change how he built the company.

Today, Luke says Native Pest Management has roughly 140 employees, is on pace for approximately $24 million in annual revenue, and has a long-term goal of reaching $100 million by 2032.

He also explains why he has resisted acquisition offers approaching nine figures, how his daughter changed the way he thinks about selling, why founders can become their own biggest bottleneck, and the marketing principles that helped Native Pest continue scaling.

Guest: 
Luke Lewis
CEO & Founder of Native Pest Management

Hosted by: 
Eric Winegard
CEO of Rare Blue Moon Marketing

Thank you all for listening in on today's episode of The Gold Coast Podcast!

What happens when you spend years seeing what poor health, aging and burnout can eventually look like?

In this episode of the Gold Coast Podcast, Eric Winegard, CEO of Rare Blue Moon Marketing, sits down with Ornela Rothermel and Diana Ustayev, owners of Five Elements Spa, for a conversation about wellness, entrepreneurship, aging, self-care and building a completely new business after years in healthcare.

Before Five Elements, Ornela and Diana helped build a large home health and hospice operation that they say eventually employed roughly 3,000 people and carried approximately $2 million in weekly payroll. Their experiences in that industry gave them a very different perspective on health, and ultimately helped inspire the concept behind Five Elements.

They discuss why taking care of yourself should begin before something goes wrong, the connection between physical and emotional well-being, the rise of longevity and wellness services, the importance of medical oversight, and why they wanted to create one location where clients could access a wide range of wellness and aesthetic services.

They also share the entrepreneurial journey behind purchasing and transforming an aging Deerfield Beach property into a roughly 14,000-square-foot wellness destination, and why they still feel like they’re only getting started.

Guests: 
Ornela Rothermel & Diana Ustayev
Owners, Five Elements Spa

Hosted by: 
Eric Winegard
CEO of Rare Blue Moon Marketing

Thank you all for listening in on today's episode of The Gold Coast Podcast!

What actually happens inside a modern YMCA?

In this episode of the Gold Coast Podcast, Eric Winegard, CEO of Rare Blue Moon Marketing, sits down with Jason Hagensick, CEO of the YMCA of South Palm Beach County, for a conversation about community, youth development, sports, wellness, and why the YMCA continues to play such a significant role for local families.

Jason explains that the Peter Blum Family YMCA in Boca Raton can see more than 2,000 people walk through its doors in a single day, ranging from young children to seniors. The YMCA provides preschool, after-school programs, summer camps, basketball, soccer, volleyball, aquatics, leadership development, senior wellness, and programs for children with special needs. 

They also discuss why several local YMCA programs have reached capacity, the preschool waiting list, plans to expand the Boca facility, water safety and drowning prevention, and why social connection and belonging are increasingly important for people at every stage of life.

Jason also shares some of the YMCA’s remarkable history, including its connection to the invention of basketball and volleyball, and explains why the organization’s mission continues to evolve while remaining focused on serving the entire community. 

Guest:
Jason Hagensick
CEO, YMCA of South Palm Beach County

Hosted by:
Eric Winegard
CEO, Rare Blue Moon Marketing

Thank you all for listening in on today's episode of The Gold Coast Podcast!

Why are investors so interested in pest-control and other home-service businesses?

In this episode of the Gold Coast Podcast, Eric Winegard, CEO of Rare Blue Moon Marketing, sits down with David Galvagni, Owner of Command Pest Control and Sean Paul Cronin II, Owner, Bug Lady Pest Control, for a conversation about entrepreneurship, family business, pest control and the growing interest from buyers in the home-service industry.

David shares the moment early in his life that convinced him he did not want to spend his career working for someone else, how he built his pest-control business, and how dramatically his mindset and income changed later in life. He also discusses the increasing number of acquisition inquiries he has received and why he has chosen to continue building rather than simply selling.

The conversation also looks at the next chapter: Command Pest Control being incorporated into the Bug Lady brand, plans to expand throughout Florida, keeping operations in-house and building a company that can eventually serve the next generation.

And, of course, they get into the wild side of pest control: bed bugs, rats, roaches, mosquitoes, termites, bees, and some of the worst infestations they have encountered.

Guests:
David Galvagni
Owner, Command Pest Control

Sean Paul Cronin II
Owner, Bug Lady Pest Control

Hosted by:
Eric Winegard
CEO, Rare Blue Moon Marketing

Thank you all for listening in on today's episode of The Gold Coast Podcast!

What if the business you were meant to build didn’t really begin until you were 44?

In this episode of the Gold Coast Podcast, hosted by Eric Winegard, CEO of Rare Blue Moon Marketing, Eric sits down with Charles J. Bonfiglio, CFE, Founder & CEO of Tint World, for an inside look at the entrepreneurial journey behind one of the most recognizable automotive aftermarket franchise brands.

Charles shares how he started working in his father’s clothing business as a teenager, built his own apparel line, landed, and ultimately walked away from a $1 million order, moved to Florida with roughly $30,000, and eventually discovered franchising through Meineke. Those lessons ultimately gave him the blueprint to pursue the business he had wanted to build from the beginning: Tint World.

Charles explains how he grew the system slowly before scaling, why predictable franchisee success mattered more than selling licenses quickly, how marketing and technology became competitive advantages, and what changed once the brand attracted private-equity interest.

He also discusses bringing in an equity partner, targeting a 20x EBITDA valuation multiple, building toward approximately 500 locations, and why playing the long game has shaped nearly every major decision of his career.

Guest: 
Charles J. Bonfiglio
CFE — Founder & CEO of Tint World

Hosted by: 
Eric Winegard
CEO of Rare Blue Moon Marketing

Thank you all for listening in on today's episode of The Gold Coast Podcast!

How do you rebuild your life when almost everything you had is gone?

In this episode of the Gold Coast Podcast, Eric Winegard sits down with Jonnie Parsons, Empowerment Coach, Mindset & Business Mentor, for a deeply personal conversation about addiction, rock bottom, faith, discipline, and rebuilding your life from the ground up.

Jonnie shares how addiction eventually cost him his business, his home, relationships, and freedom. While incarcerated and separated from the people closest to him, he reached a point where he realized he no longer wanted to live the way he had been living. What followed was a long rebuilding process that took him through halfway houses, construction jobs, leadership roles, and eventually executive-level business growth.

They discuss why some people remain trapped by experiences from decades earlier, how childhood beliefs and family patterns can shape adult behavior, learning from other people’s mistakes, faith, marriage, discipline, work ethic, and why accountability can be more valuable than comfort.

Jonnie also explains how his own experiences eventually led him into coaching and mentorship, and why helping someone change the trajectory of their life has become one of the most meaningful parts of his work.

Guest: 
Jonnie Parsons

Hosted by: 
Eric Winegard
CEO of Rare Blue Moon Marketing

Thank you all for listening in on today's episode of The Gold Coast Podcast!

What actually happens when you decide to build a $10 million home?

In this episode of the Gold Coast Podcast, Eric Winegard sits down with Terry Paterson, CEO and President of Paterson Project Management Inc., and Jessica Easterling, COO and Director of Operations, for an inside look at the world of high-end custom home building and development in South Florida.

Terry and Jessica explain why choosing a luxury builder involves far more than comparing the lowest bids. Paterson Project Management typically builds homes in the multi-million-dollar range, with Terry describing projects from roughly $4 million to $16 million and a recently completed residence approaching 20,000 square feet.

They discuss why homeowners should involve a builder early in the architectural process, how ambitious design decisions can push a project far beyond budget, why detailed bidding can take weeks, and what buyers should look for before trusting a company with one of the largest personal investments they may ever make.

They also break down the difference between being a builder and a developer, Terry’s long-term development of Lighthouse Point Yacht Club, the role relationships play in winning ultra-luxury clients, and why reputation can take decades to build.

Guests: 
Terry Paterson & Jessica Easterling
Paterson Project Management Inc.

Hosted by:
Eric Winegard
CEO of Rare Blue Moon Marketing

Thank you all for listening in on today's episode of The Gold Coast Podcast!