The Gold Rush of 2025: Why Resellers Must Act Now, TELCLOUD POTS & Shots Podcast, With an estimated 130 million POTS lines still active in the U.S.—30 million of them in commercial use—resellers have a once-in-a-lifetime opportunity to help businesses modernize while securing long-term recurring revenue

"The opportunity isn't just coming—it's here, and it's massive," says Jake Jacoby, TELCLOUD. In this edition of POTS & Shots, Doug Green, publisher of Technology Reseller News, sits down with the always-insightful Jake Jacoby of TELCLOUD to discuss why 2025 marks the biggest shift yet in POTS line replacement. With an estimated 130 million POTS lines still active in the U.S.—30 million of them in commercial use—resellers have a once-in-a-lifetime opportunity to help businesses modernize while securing long-term recurring revenue.

Why 2025 Is the Year to Move

POTS line replacement has been in the works for years, but after delays due to COVID-19, the transition is now accelerating rapidly. Carriers are shutting down copper lines and raising prices due to deregulation, putting immense pressure on businesses—especially those that rely on life-safety lines for elevators, alarms, and emergency systems.

Jacoby predicts that 30% of all remaining POTS lines will be replaced this year alone, with another 30% in 2026. That means resellers who act now can capitalize on a high-demand, high-value service before the market reaches saturation.

How Resellers Can Strike Gold

For resellers, the playbook is simple:

Talk to your customers. Ask them about their copper lines, review their bills, and highlight rising costs.

Target multi-location businesses. Retail chains, hospitals, and commercial buildings are feeling the squeeze.

Be proactive. Waiting will only lead to delays in equipment availability and field service bottlenecks.

TELCLOUD is empowering resellers by offering white-label marketing, technical support, billing assistance, and field services, ensuring they have everything needed to seize this opportunity without selling direct.

A Tequila Fit for a Gold Rush

No POTS & Shots episode is complete without a top-tier tequila recommendation. This week, Jake highlights Casamigos, the billion-dollar tequila brand founded by George Clooney and Rande Gerber. Known for its smooth, sippable taste, it's perfect straight or in a cocktail—a modern take on a classic, much like POTS replacement itself.

Join us in Part 6 of our ongoing podcast series as we blend industry expertise with a splash of fun – because, like a fine liquor, great conversations are meant to be savored.

Visit www.telcloud.com  or call 844-900-2270 to discover how you can stake your claim in the POTS replacement gold rush

About TELCLOUD

TELCLOUD, the global leader in white-label POTS line replacement, enables channel partners worldwide to grow their businesses with our customizable and scalable Communications Platform as a Service (CPaaS). Exclusively designed for telecommunications providers, resellers, and MSPs, we offer a fully supported backend that seamlessly integrates with existing business infrastructures across global markets. Our no single-point-of-failure approach ensures 99.999% reliability, utilizing a unique redundancy in connectivity, power, and global networks. With a simple setup, streamlined deployment, and wholesale pricing, partners can quickly realize new multiple recurring revenue opportunities, gaining exceptional business value while providing cost-effective savings to their customers.

#TelecomTransformation #POTSReplacement #RecurringRevenue #TeleCloud #BusinessGrowth