In this episode of the Capital of Craft, we sit down with Dan Imdieke, President and Co-Owner of the Cicerone Certification Program, to discuss how beer education can transform the craft beer industry. Dan shares insights from his 20-year journey in the beer world—from working at major chains like Yard House and Molson Coors to leading the charge at Cicerone, the gold standard in beer certifications. We explore the importance of beer knowledge, how it can enhance customer experiences, and why it’s crucial for professionals at every level of the industry. Dan also dives into the evolving landscape of beer education, the challenges facing breweries today, and Cicerone’s goals for the future, including efforts to make beer certification more accessible and relevant for San Diego’s thriving craft beer community. Whether you're a beer enthusiast, a professional looking to level up, or simply curious about the Cicerone Certification Program, this episode is packed with insights on how education can elevate your beer experience.

Topics Covered:

Dan’s career journey from bartender to Cicerone president

The role of Cicerone certification in the beer industry

How beer knowledge enhances customer experiences

The value of education for brewers, bartenders, and marketers

Cicerone’s plans for expanding beer education in San Diego and beyond

Tune in to hear Dan’s vision for the future of beer education and what it takes to become a Cicerone!