The Golf Biz

Special guest Coach Rusty, golf influencer, trickshotter, and dad joins Joe, Mikey, and Drew on the Golf Biz.

In this episode we dive into Coach Rusty’s golf background including his introduction into the game, golf career, and his love for teaching golf.

In addition to his golf background, Coach Rusty speaks on being a father, stories as a golf influencer, and his future ambitions with golf.

Enjoy the episode and please share any comments or questions.

Hope we make you smile.

Special guest Hailey Ostrom, professional golfer, and now golf influencer joins Joe, Mikey, and Drew on the Golf Biz.

In this episode we dive into Hailey Ostroms golf background including how she was introduced to the game, upbringing, and her impact on the golf industry and next generation of golfers.

In addition to her golf background, Hailey speaks on creating social media content, responding to criticism, building her social media presence, and how her career goals have changed over the years.

Enjoy the episode and please share any comments or questions.

Hope We Make You Smile

Special guest Brice Butler, NFL player, and now golf influencer joins Joe, Mikey, and Drew on the Golf Biz.

We get into the many fascinating interests Brice has conquered, from fashion shows to DJing at night and golfing on youtube. During covid Brice still had some uncertainty about his NFL career and found himself transitioning into his newfound love, golf.

We dive deep, exchanging our point of view on inclusivity and diversity in the golf community, and building a culture that allows people to have more exposure to the sport. Brice is also passionate about mentoring and sponsoring kids who are interested in golf.

Enjoy the episode and please share any comments or questions.

Hope We Make You Smile

The Golf World is Changing, But Will The Golf Business?

Let’s be real, the golf business has been slow to move, change or transition from its same old boring traditional management and marketing approaches. However, with the Pandemic and other variables, participation in golf has got a bump, but the million dollar question is whether it will be long term or short lived???

On this episode, Joe, Mikey and Drew discuss the keys to keeping the current momentum rolling through innovation, inclusion, kindness and compassion. They go in depth on what golfers, of all ages, are looking for along with the best and most fun ways to deliver an experience that brings smiles and much more diverse group to the game.

Enjoy the episode and please share any comments or questions.

Hope We Make You Smile

Join us in this episode as we sit down with Legendary AZ Jr Golf Supporter Dan Schneider to talk about the recent worldwide boom in golf! We talk shop about the increase in interest surrounding golf as a whole in the past year and a half from everybody young and old and how best to capitalize on this action. We know that in business this type of momentum doesn’t last forever, so it is imperative that the industry makes the right choices to acquire the new customers and adapt to keep them engaged in the long run. We also spend time talking to Dan about the amazing work he has done in the AZ Junior golf scene in bringing the sport to countless juniors. Making sure to make golf inclusive and lowering the barrier to entry are a few of the keys points he makes, as well as taking what’s commonly an individual sport and finding creative ways to create a team atmosphere in his clinics and programs. Thank you for joining and be sure to share this with anyone you think would be interested and (comment/subscribe/leave a review whatever is relevant on the specific platform). Most importantly, we hope we made you smile!

On this episode Joe, Mikey D and Drew talk with very successful and longtime golf and business executive Jeff Colton. Over a 23-year period Jeff rose from the Fitting Center to Senior Vice President of Global Brand for Callaway. We discuss various topics of golf club and ball design, manufacturing and marketing along with how to gain an edge in the very competitive golf club industry. You will find it fascinating to see how much science and data goes into gaining an edge when developing new equipment. Jeff goes in depth on the process of launching a new driver and the misconceptions of shaft flex. In addition to product design, he shares how marketing strategies differ Globally.

Enjoy the episode and please share any thoughts or questions. Hope We Make You Smile…

Joining us today are three of our All-Star centennial team members from Dobson Ranch, who share their views on golf as an industry and a hobby. Sebastian, Jake, and Elle all followed different paths yet managed to end up in a similar position: thriving in a career that happens to be something they are passionate about in their free time. Listen along as they give a valuable peek through the lens of the future generation of golfers. Thank you for tuning in and we hope we make you smile!

This goes for any and every business, the majority of people do not like change!! So it’s safe to say that when we take over management or ownership of a course, there is The Good, The Bad & Ugly. On this episode, Mikey, Drew and I discuss best practices and mindset when we take over the management of a property. As we share our past experiences, there is humor, humility, and even a little bit of wisdom 😊.

One of the biggest challenges when shifting the culture within a course, the existing team not only struggles with change in general but when asked to buy into the non-traditional Paradigm Principles can be difficult or sometimes impossible for some. This does not make these team members bad, incompetent, or resistant, it makes it not a good fit and change needs to take place.

This episode will showcase examples of huge success in turning around courses along with mistakes along the way that we will call learning moments. We believe strongly in partnerships rather than third-party management deals. The difference is the way we structure our management agreements to be performance-based rather than ones that lock in an owner no matter how we perform. Our formula for success is Happy Customers + Motivated Team = Profitable Growth.

Enjoy the episode and please leave any comments or perspectives. If you ever have any questions, curiosity or would like to discuss the episode further please give me a call. For anyone that is currently in the Golf Business or interested in getting into it, please feel free to reach out.

Hope We Make You Smile!

This week Mikey D, Drew, and Joe hang out with Garrett Clark, Micah Morris, and Matt Scharff; three of the five guys that make up the rapidly growing Youtube channel and clothing brand “Good Good”.

Listen along, as they share the story of how they each found their way together, as well as where they see themselves in 5 years. Hear their thoughts on just how powerful “ignoring the noise” has been for them, and how a few seemingly small decisions paired with a clear mission to expand the game of golf has led this group of close friends to gain so much traction in the massively competitive business space that is social media. Thank you for tuning in, and we hope we make you smile!

Instagram:

Good Good: @goodgood

Garrett Clark: @Gm_Golf and @garrettj_clark

Matt Scharff: @mattscharff

Micah Morris: @micahtmorris

Let’s be real, the golf industry has always set a low standard when it came to paying their team and we feel strongly that this is a big mistake. On this episode, Joe, Mikey D & Drew and Jacquelyn “Stone Cold” Porman discuss The Power of Paying On Performance. Jacquelyn is the Lead Sales & Service Specialist at Dobson Ranch Golf Course and has done an amazing job growing the business and instilling a fun, friendly, and even competitive culture at the Ranch.

You would hope that every golf course would be looking for any edge they can get, however, when it comes to hiring, training, and compensating their team, they do the exact opposite. Most golf course managers and operators forget that your frontline and day-to-day leadership are responsible for your most important asset. So paying as little as possible with no incentive or hiring someone that only wants free golf, is a for sure way NOT to be successful.

We understand that golf courses may not have the resources to pay high salaries or wages, so Pay On Performance… Look at all of your profit streams and/or centers and pay on sales, revenue improvement, profit growth, guest reviews… whatever you ways you want to grow.

We will share with great levity, passion, and experience on the Power of Paying On Performance. Enjoy the episode and please leave any thoughts or feedback.

Hope We Make You Smile..:)