Are you leveraging your most unique asset in sales and leadership? Your story is the one thing your competitors can’t copy. Join us as we explore how to use storytelling to connect deeply with clients and stand out in business. You’ll never look at public speaking the same way again.

"Your competitor can’t tell your story—and that’s your biggest advantage." - Michael Davis

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker is joined by storytelling expert Michael Davis, founder of Speaking CPR. They explore the profound impact of storytelling in sales, leadership, and public speaking. Michael explains how storytelling allows individuals to connect authentically with their audience, highlighting that personal stories—especially those born out of mistakes or failures—are powerful tools that competitors cannot replicate. He shares insights into why many people fear public speaking, explaining that the real fear is often tied to potential humiliation rather than the act of speaking itself.

Throughout the conversation, Michael emphasizes the importance of embracing authenticity in communication. Rather than striving for perfection, he encourages individuals to lean into their unique experiences, even those that might not seem noteworthy. By sharing genuine stories that convey lessons learned, professionals can foster deeper connections with clients, teams, and audiences. The episode wraps up with practical advice on how to overcome fear and trust in the power of one’s own narrative to drive business success.

Connect with Catryn Becker

• Website: https://optimizewe.com
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with Michael Davis

• Website (Speaking CPR): https://speakingcpr.com/
• Email: [email protected]
• Linked In: www.linkedin.com/in/michaeldavisspeakingcpr
• YouTube: http://bit.ly/SpeakingCPRYouTube
  
   

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Michael Davis

Michael Davis helps businesses sell more, create efficient teams, and increase leadership influence through more effective speaking and communication. His passion for his work was born when he was humiliated in front of his first grade class. That kept him from voluntarily standing in front of groups of any size for the next 25 years. A threatened job loss motivated Michael to deal with his fear. With the help of world class speakers, he discovered the skills and tools to become an effective speaker, trainer, and coach. Michael has helped professionals on five continents to deliver presentations that have been viewed over five million times. He’s the author of seven books on storytelling and speaking, and is the founder of Speaking CPR.

He lives in Blue Ash, Ohio with his family, and the overlords of their house, Sky the Super Chihuahua and her underling, Riley the Mini-Chihuahua.

Have you ever felt stuck in your creative journey? Tune in to hear Anita Henderson discuss the parallels between writing a book and giving birth. Discover how to push through doubt and revisions to create something meaningful. This episode is a must-listen for anyone ready to turn their ideas into a tangible legacy.

"You have to trust yourself, trust your gut, and become your own best advisor." - Anita Henderson

In this episode, host Catryn Becker sits down with Anita Henderson, the founder and president of The Right Image Consulting, to discuss the profound journey of writing and publishing a book. Anita, known as the "author's midwife," guides professionals through the intricate process of turning their stories into published works. The discussion centers around the importance of understanding your "why," and how this small yet powerful word influences the creative process.

Anita shares her insights on the challenges many face when writing, particularly the underestimated role of revisions and the necessity of having a clear strategy. She compares the book-writing journey to the experience of pregnancy and childbirth, emphasizing the emotional highs and lows that come with bringing a book to life. Through her work, Anita not only helps authors realize their dreams but also fulfills her personal passion for travel, illustrating how aligning your work with your personal "why" can lead to a fulfilling and balanced life.

Connect with Catryn Becker

• Website: https://optimizewe.com
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with Anita Henderson

• Website: https://writeyourlife.net/
• Free gift: https://writeyourlife.net/minimalist/
• LinkedIn: https://www.linkedin.com/in/anitarhenderson/
• Instagram: https://www.instagram.com/anitatheauthorsmidwife/
• YouTube: https://www.youtube.com/channel/UCzt7iZLzARDJtglPi_IUArg
• Book on Amazon: https://www.amazon.com/dp/1961801205

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs including retreats for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Anita Henderson

Anita Henderson is known as The Author’s Midwife. She is the Founder and President of The Write Image Consulting, and chief author coach and book publishing strategist with Write Your Life, where she guides corporate executives and entrepreneurs to write, publish, and leverage their memoir, inspirational story, or instructional book to reach their goals.

Her superpower is helping with the structure, story, and strategy of book publishing. As a coach, she pushes her clients with tough love and honest critique when needed, and she provides the accountability and expertise to become a bestselling and award-winning author.

She is an award-winning and bestselling author and ghostwriter, a sought-after editor, a lifelong book nerd, and an avid traveler. Her memoir, Becoming the Minimalist Entrepreneur: Lessons from My Journey to Work Less, Earn More, and Play More, is her ninth book and chronicles her quarter-century as a business owner and the valuable lessons she learned along the way.

She lives near Atlanta, Georgia and travels the world, sometimes working, sometimes not, but always enjoying the freedoms she has earned through her entrepreneurial experiences.

How do you find opportunity in the deepest valleys of life? Coach Hess reveals his journey from a life-threatening diagnosis to discovering his true purpose. Learn how to embrace life's challenges and turn them into peak experiences.

"A peak experience is when time slows down, and everything feels perfect." - Coach Greg Hess

In this episode, host Catryn Becker sits down with Coach Greg Hess, a seasoned business coach, author, and keynote speaker, to discuss the profound lessons he has learned through life’s peaks and valleys. Coach Hess shares his personal journey, from battling pancreatic cancer to discovering his life’s purpose through the simple act of giving assists—a realization that has shaped his entire approach to business and life. He explains how his near-death experience led him to embrace the present and focus on helping others, turning his valleys into opportunities for growth and fulfillment.

Throughout the conversation, Coach Hess delves into the importance of timing, self-discipline, and understanding one’s “why.” He emphasizes that true fulfillment comes not from comparing ourselves to others, but from becoming the best version of ourselves. The episode also explores the concept of peak experiences—those moments when time seems to stand still and everything feels perfect—and how deliberate practice can help us create more of these transformative moments in our lives. Catryn and Coach Hess reflect on the changing perceptions of age, the pursuit of longevity, and the importance of living life full out, regardless of the number on the calendar.

Connect with Catryn Becker

• Website: https://optimizewe.com
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with Coach Greg Hess

• Website: https://greghess.actioncoach.com/
• LinkedIn: https://www.linkedin.com/in/coachhess/
• Buy His Book: https://www.amazon.com/dp/B0D4JDQKSF?ref=cm_sw_r_cp_ud_dp_A4SFM14VY6JB075EYP0P&ref_=cm_sw_r_cp_ud_dp_A4SFM14VY6JB075EYP0P&social_share=cm_sw_r_cp_ud_dp_A4SFM14VY6JB075EYP0P&skipTwisterOG=2

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Coach Greg Hess

Greg Hess, fondly known as “Coach Hess,” boasts a distinguished background both in athletics and in business. A graduate of the University of Calgary in 1978, he excelled as the captain of the basketball team and earned All-Conference honors. His passion for playing basketball continued well into his late 30s, during which he competed against renowned players such as John Stockton and Dennis Rodman. From 1978 to 1991, Coach Hess dedicated himself to educating young minds as a high school Social Science teacher while also holding the role as Head Basketball Coach. His tenure at Westlake Village High School in Southern California began in 1987, where four players from his program received Division I scholarships over three 
years. He furthered his coaching career at California Lutheran University (CLU), where, alongside managing Magic Johnson’s basketball camps, he completed his MBA in just 18 months. His impressive 14-year coaching record stands at 265-78.

Have you ever wondered if there's a place for empathy in the high-stakes game of sales? Today's episode dives into how incorporating understanding and emotional intelligence into sales strategies can significantly alter outcomes. Join us as Bryan Hayes, with 15 years of experience in sales, shares insightful stories demonstrating the power of empathy in forging deeper connections with clients. Learn why seeing beyond numbers to the human element not only enhances sales effectiveness but also transforms the traditional sales process.

"People buy from people, and people aren't just numbers." - Bryan Hayes

In this episode, host Catryn Becker dives deep into the role of empathy in sales with guest Bryan Hayes, a sales expert with 15 years of experience. Bryan discusses how traditional sales approaches often reduce individuals to mere numbers, whereas his empathetic approach focuses on understanding customers' needs and perspectives to create less friction and more meaningful engagements. He shares personal stories, including his transition from a potential Navy career to sales due to an unexpected diagnosis, and how his background in health and fitness honed his ability to empathize and connect with clients on a deeper level.

Bryan also touches on the challenges and stereotypes associated with sales roles and how empathy can dismantle these perceptions and lead to better customer relationships and successful sales outcomes. The discussion reveals how empathy not only benefits the sales process but also enriches the salesperson's understanding of their clients, leading to more satisfying interactions and outcomes for both parties. This episode not only highlights the importance of empathy in business but also offers insights into overcoming personal and professional challenges with resilience and understanding.

Connect with Catryn Becker

• Website: https://optimizewe.com
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with Bryan Hayes

• Website: www.elevatexsales.com
• Phone: 972-399-6448
• LinkedIn: www.linkedin.com/in/bryan-hayes1

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Bryan Hayes

Bryan Hayes brings over 15 years of dedicated sales experience across various industries, which has shaped him into an entrepreneur and a leader in sales and marketing. His career began in 2008 as an entry-level sales representative at a small remodeling company in Salt Lake City, Utah, where he quickly transitioned to Operations Manager. This role helped him weather the storm of the 2008 financial crisis while honing his customer service skills.

Bryan's breakthrough came when he moved to Texas, discovering empathy as his sales superpower and becoming a daily practitioner of empathy in sales. His experience in health and fitness allowed him to transform not only bodies but also minds, helping him cultivate lasting client relationships by understanding their unique needs, desires, and goals. His journey then took a significant turn as he leaped into commercial real estate, becoming a CRE retail broker at a top firm. There, he redefined his approach to sales, navigated complex negotiations, and built valuable connections, eventually leading strategic brokerage and sales initiatives in the urban market of Dallas, TX. He has managed countless high-ticket commercial transactions and negotiated over fifty commercial real estate lease transactions.

In 2023, Bryan founded ElevateX Sales, Inc., aiming to transform marketing and sales in the commercial real estate sector. ElevateX Sales empowers real estate investment teams, ownership groups, and property managers with AI-driven insights and cutting-edge marketing strategies to excel in today's competitive market. The company offers comprehensive packages designed to boost property visibility, enhance prospective tenant/buyer engagement, and drive significant sales growth. If you are looking to navigate the ever-evolving world of commercial real estate, contact Bryan today to schedule a discovery call and learn how ElevateX Sales can elevate your property's market presence.

Are you ready to take your dreams to the next level? Join Tarra Stubbins as she discusses the importance of clarity, action, and habits. Hear fascinating stories from her time with the Rolling Stones. Discover how to create your own motivation for success!

"I knew I couldn’t be a rock star, but I could surround myself with people who could be rock stars and help them be the best version of themselves." - Tarra Stubbins

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Tarra Stubbins, who shares her fascinating journey from aspiring rock star to becoming a trusted advisor to celebrities. Tarra reveals the behind-the-scenes world of rock stars and celebrities, offering listeners unique insights into the habits and mindset that drive their success. She discusses her early dreams of fame and how, despite having no musical talent, she found her place helping others achieve their dreams.

Tarra emphasizes the importance of personal goals, clarity, and consistent action. She shares anecdotes from her time with the Rolling Stones, highlighting the peculiar habits of Mick Jagger and the significance of creating a sense of normalcy amidst the chaos of a rock and roll lifestyle. Throughout the conversation, Tarra provides valuable advice on forming habits, maintaining motivation, and understanding one's true desires. Listeners will be inspired by her journey and the practical wisdom she offers for achieving success in their own lives.

Connect with Catryn Becker

• Website: https://optimizewe.com
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with Tarra Stubbins

• Website: https://www.takeiteasygroup.com/
• LinkedIn: https://www.linkedin.com/in/tarrastubbins/
• Instagram: https://www.instagram.com/tarrastime/

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Tarra Stubbins

With an impressive resume spanning over two decades, Tarra Stubbins is not your average CEO / Founder. As a certified Lifestyle Manager, Accountability and Time Management Coach, and Celebrity Concierge, she has mastered the art of helping others achieve their goals and soar to RockStar status. 

Tarra spent a thrilling decade on the road, supporting legendary musicians like The Rolling Stones, Lady Gaga, The Red Hot Chili Peppers, and even KISS. Her firsthand knowledge comes from managing the chaotic schedules and lives of these rockstars and many 7-figure CEOS and executives. Through many years of being a sponge in the celebrity world, Tarra has honed her expertise and shaped her into a powerhouse of practical time management strategies. 
This success dynamo has graced the world's largest conference stages and made waves across the media landscape. Her no-nonsense style and purpose driven approach to time management will revolutionise the way you tackle each day. Say goodbye to multitasking madness and hello to a life filled with meaningful moments. 

How do politicians really behave when the cameras are off? Discover the fascinating world of charter flights and political campaigns with Thomas Brainsky. Hear firsthand accounts of working behind the scenes with top politicians. Uncover the surprising realities of media portrayals and political personalities. 

"The media basically portrays these politicians to be things that they are not." - Thomas Brainsky

In this episode, Catryn Becker welcomes Thomas Brainsky, an entrepreneur with a wealth of experience in charter aviation and political campaigns. Thomas shares his journey from struggling in school to becoming a successful business owner who coordinates complex charter flights for high-profile clients. He describes the meticulous "dance" of managing ground operations for large aircraft, ensuring everything runs smoothly from landing to takeoff, often in remote or unfamiliar locations.

Thomas provides an insider's perspective on the human side of politicians, revealing how media portrayals often distort their true personalities. He recounts personal experiences with figures like Mitt Romney, highlighting moments of genuine kindness and humanity that contrast sharply with their media images. Thomas also discusses the challenges and rewards of his unique career, emphasizing the importance of resilience and the ability to learn from failure. Through candid anecdotes and thoughtful insights, he offers a compelling look at the intersection of aviation, politics, and media.

Connect with Catryn Becker

• Website: https://optimizewe.com
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with Thomas Brainsky

• Website: https://fixmybiznow.com/
• LinkedIn: https://www.linkedin.com/in/thomas-brainsky-2453152/
• Podcast: https://brainsky.com/
• YouTube: https://www.youtube.com/@brainskyunleashed

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About 

How does an entrepreneur adjust when life throws curveballs? Join host Catryn Becker as she shares into her personal experiences with recent challenges and the strategies that helped her navigate them.

"In business, in life, in everything, there are situations that arise that are completely outside of our control." - Catryn Becker

In this unique solo episode, host Catryn Becker steps away from the usual guest interviews to provide a personal update following a challenging month. July brought unexpected hurdles, including Hurricane Beryl, which caused widespread power outages in Houston, affecting Catryn's ability to maintain her normal podcasting schedule. Despite these disruptions, Catryn shares how prior planning and episode pre-scheduling allowed her to manage the crisis effectively without missing a beat in her podcast delivery.

Catryn also discusses the need to adjust the frequency of her podcast episodes from twice a week to once a week, starting August 1st. This change is driven by the increasing demands of her business, Optimize We, where she designs wellness programs for successful women and their teams. The episode is a reflective look at the importance of adaptability in both personal and professional life, highlighting how preparedness can mitigate the impact of unforeseen events.

Connect with Catryn Becker

• Website: https://optimizewe.com
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

What does sustainability mean in the world of aquaculture?  What even is aquaculture?!? Lourdes Gant shares her unique insights on sustainable seafood farming and the importance of knowing where our food comes from. Explore the intricate balance of leadership, partnership, and stewardship in creating a lasting impact on our food systems.

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Lourdes Gant, a sustainable agriculture businesswoman from Vancouver Island, Canada. Lourdes shares her journey from the Philippines to becoming a leading learner in the field of sustainable aquaculture. The conversation delves into the importance of knowing where our food comes from and the broader implications of nourishment beyond just the physical aspect.

Lourdes discusses the fascinating world of sustainable aquaculture, focusing on her family's business, Manatee Holdings, and their work with geoducks, a king clam that is both a delicacy and a significant part of their sustainable farming efforts. The episode explores the pillars of sustainability—leadership, partnership, and stewardship—and how these principles guide their operations. Lourdes also touches on the challenges and opportunities of being a woman in a traditionally male-dominated industry and the importance of accepting and respecting each other's contributions to the ecosystem. This insightful episode encourages listeners to think deeply about the sources of their food and the impact of sustainable practices on our planet.

Connect with Catryn Becker

• Website: https://optimizewe.com
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with Lourdes Gant

• Website: https://sustainableaquaculture.ca/
• LinkedIn: https://www.linkedin.com/in/lourdesegant/
• Podcast: https://podcasts.apple.com/gb/podcast/the-business-of-aquaculture/id1566335992

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Lourdes Gant

Lourdes Gant is the co-owner of Manatee Holdings Ltd and is ranked by Chatelaine Magazine to be one of Canada’s Top 100 Female Entrepreneurs. She is also one of the Most Influential Sustainable Aquaculture Businesswoman 2023 (Western Canada) organized by Acquisition International that was launched in 2010, it has a circulation of 108,000 people from across 170+ countries. The magazine regularly attracts editorial submissions from some of the biggest players in the global corporate landscape, including KPMG, EY, PwC and Deloitte.) She is a wife, a mother of a teenager, and a Siamese cat and lives in Vancouver Island Canada.

Are you entrusting your career to someone barely qualified as a coach? Listen in as John Reed, PhD shares his view on why serious coaching goes beyond goodwill and minimal training. Learn what qualifications truly set apart a master coach. Discover the profound impact this can have on your professional journey.

In this insightful episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with John Reed, a seasoned coach with master certifications from three prestigious organizations and a solid background in psychology and business. The conversation opens with a compelling comparison between the professional standards in medicine and the often lax standards in the coaching industry. John emphasizes the importance of rigorous training and proper qualifications, which starkly contrast with the minimal or nonexistent training of many self-proclaimed coaches.

As the interview unfolds, John delves deeper into what makes an effective coach beyond just the credentials. He discusses the critical aspects of coaching, such as understanding business psychology, ethical practices, and the tangible return on investment that well-trained coaches can offer their clients. This discussion not only highlights the pitfalls of underqualified practitioners but also sheds light on the positive impacts of high-standard coaching on career growth and personal development.

Furthermore, John and Catryn explore practical advice for potential coaching clients, emphasizing the importance of being clear about their coaching goals and the readiness to engage fully in the process. They also touch on the dynamic and evolving nature of the coaching industry, underscoring the necessity for continuous education and self-improvement to truly excel as a coach. This episode is a must-listen for anyone interested in understanding the true value of qualified, professional coaching and how it can transform careers and businesses.

Connect with Catryn Becker

• Website: www.optimizewe.com
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with John Reed

• www.linkedin.com/in/johnreedphdmbaexecutivecoach
• www.quinnreedassociates.com 
• www.pinpointingexcellence.com  

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About John Reed

John is a top-ranked coach and trusted advisor known also for 20 years as the #1 proponent of elevating quality standards and professional competence in the industry to benefit and protect clients. He specializes in guiding talented individuals and their organizations in 15 sectors including aerospace, biotechnology, entertainment, financial services, healthcare, legal, manufacturing, pharmaceuticals, retail and technology.

In over 6000 documented coaching hours, John has helped many C-level leaders, founders, partners, board members, leadership teams and other professionals. He boasts a diverse clientele ranging from Fortune 100 firms to dynamic private equity-backed startups. 

Three industry leaders certify him as a master coach: the International Coaching Federation, Marshall Goldsmith Stakeholder Centered Coaching, and the Worldwide Association of Business Coaches. He is an MG100 Coaches (100coaches.com) member. 

With a robust skill set integrating leadership, strategy, psychology and coaching, John’s training includes an MBA from the Tuck School of Business at Dartmouth and a PhD in psychology from the University of Georgia. He is a licensed business psychologist, Navy veteran and former Accenture strategy practice professional. John embarked on his coaching journey in 2004 to empower leaders to achieve unprecedented heights. 

What John’s clients say about his work:

Senior Perspective: “John provides invaluable insight and highly skilled executive coaching for our firm’s leadership.” Keith Fullenweider, Chair, Vinson & Elkins 

Career Acceleration: “John was instrumental in my ability over years to navigate significant career changes, resulting in tremendous accomplishments and the willingness to continue stretching further.” Barbara Borgonovi, Senior Vice President, Corporate Strategy & Development, RTX

Individual and Team Success: “I worked with John as my own executive coach and quickly realized his skills and how he can help an organization. I asked him to work with our entire OR physician leadership team and the results were outstanding.” Dr. Kevin Lally, Chairman & Professor, Department of Pediatric Surgery, UTHealth Houston 

A Founding Fellow at the Institute of Coaching at McLean/Harvard Medical School, John is dedicated to advancing coaching. His latest book (2022) is Pinpointing Excellence: Succeed with Great Executive Coaching and Steer Clear of the Rest (www.pinpointingexcellence.com) and he received the Distinguished Psychologist in Leadership Award in 2023. His co-authored 2024 article A Comprehensive Guide to Picking an Executive Coach was published by the Association for Talent Development. A mentor to developing coaches in the Forefront Program with MG100 Coaches, he also supports education for children and fellow veterans. 

John and his wife Perry Ann, a healthcare executive, are based in Miami and Austin. Parents of four children, they share a lifelong commitment to giving back for a positive impact. 

Do you ever wonder if there's more to success than just earning a big paycheck? What does it really mean to be successful in every facet of your life? In this enlightening episode, we delve into the deeper dimensions of success that go beyond financial gains. Join us as we explore how true fulfillment and happiness are part of the success equation.

"Money is just numbers on a sheet; it's the emotions connected to it that complicate things." - Sherry MacEachern

In this episode, host Catryn Becker speaks with success coach Sherry MacEachern about the multifaceted nature of success. We begin by discussing traditional measures of success, like wealth and job titles, and quickly expand into less conventional but vitally important areas such as personal joy, satisfaction, and the impact one has on others. Sherry shares insights from her own journey and the lessons she's learned from helping others redefine what success means to them.

Throughout our conversation, we delve into how societal and cultural expectations can skew our understanding of success and discuss the emotional ties we have with money that often go unaddressed. Sherry offers practical advice for anyone looking to redefine their success metrics, align their professional life with personal values, and achieve a more fulfilling and holistic sense of success. Tune in to discover how embracing a broader definition of success can lead to deeper fulfillment and a more balanced life.

Connect with Catryn Becker

• Website: https://optimizewe.com/
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with Sherry MacEachern

YouTube: https://www.youtube.com/@joyfulrootscoaching4944
LinkedIn: https://www.linkedin.com/in/sherry-maceachern-12352254/

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Sherry MacEachern

Sherry MacEachern is a certified executive coach, health coach, retirement coach, and success principles trainer. Sherry’s passion and expertise is in helping people overcome barriers, maximize their potential, achieve their personal and professional goals, and create a successful life, on their terms, not based on society's expectations. She has a Bachelor's degree in business administration and 25 years' experience in finance, administration and leadership development.