Yes, we've changed the name of the podcast. We're being more descriptive. We'll talk about it a wee bit on the next podcast. But in this barnstormer, Chris researched the brand values on B2B websites. He was underwhelmed. So, what's the point of having them? And can we make them better? We chat it through. It gets deep. 

Here's the article that Chris wrote with all the facts and figures:

The Value of Brand Values.

In this episode, we tackle the issue of 'brand confusion' and its impact on sales. We discuss how an overly complex product portfolio can create hurdles for both customers and sales teams. We delve into the importance of simplifying your product architecture to enhance customer understanding and expedite the sales process. All in 28 minutes. Boom!

Here’s a link to the original article:  What to do when your sales team stop selling

We work with private equity businesses that understand the value of a clearly articulated brand. And then we see the vast majority just ignoring it. We don't know why. So we decided to talk about it.

Chris's article on LinkedIn: Why do Private Equity firms ignore the role of brand in creating value?

We've been looking into the world of business to business tech firms, and we've noticed some patterns in how they deal with brand that could be losing value in their business. We discuss.

Here's a link to the story about the Magic Porridge Pot.

And here's a link to the story that inspired this episode: Brand mistakes made by B2B Tech firms.

Your competition is another company; it's the status quo. We explain more on this month's podcast. You can read the original article on our website. 

Take a look at the article we wrote about running a brand workshop. 

We hope you enjoyed this podcast about brand mission, have a look at the article that kicked this discussion off.

 Setting out your Brand Mission

Here's a link to the original article on the Good website. Why Brands need a Serious Brand Strategy. 

Here's the article that Chris wrote: Creating the vision for your brand.

Here's the article that inspired our podcast.

Do you need a brand purpose?