Here are the articles on the Good site that goes along with the podcast.

Avoiding the Brand Bollocks
Why Brand Onions Don't Work

Enjoy, take care, and enjoy 2021. 

Recorded around the beginning of November 2020 hence the not overly topical US election chat.  We don't seem to have any show notes this time. But we've written a lot of digital and brand on the Good website.

Take care of each other.   

The Good New Client Engagement Policy
Blair Enns

Let us know what you think about this podcast. Drop us a line at [email protected]

We've got articles on the Good site for all sort of brand-related topics, here's one on content strategy.

We also have a newsletter we send out once a month, much more professional than this carry on. We'd love you to sign up.  

The nights are fair drawing in. Take care of each other. Baby, baby, baby, I'm your man.

Good Strategy/Bad Strategy

Google's Messy Middle Report

Stop The Digital Doing on the Good Website

Articles on the Good website:

How many products does a brand need?

Time to Review Your Brand Architecture

Brand Architecture - Don’t forget the due diligence

Defining your brand architecture - more information on Devro

Why brand onions don’t work 

https://www.wearegood.com/articles/why-brand-onions-don-t-work

The Choice Factory

https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X/ref=sr_1_1

Planning Dirty Academy

https://www.planningdirty.com

You can read a quick article on the 5 points of brand leadership on our site.

More on the Long and Short

Here are the links for this podcast, you're most welcome.

Brand Building Basics

74% of sales go to the business that was most useful

The Good Newsletter Signup

Kerning the Gap

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